03/09/2025
Why Therapists Often Struggle to Charge (or Raise Their Fees)…
It’s so common for therapists to feel conflicted about charging appropriately for their work.
Here are some reasons many of us hesitate:
1. Fear of judgment from colleagues .. “What will other therapists think if I charge more?”
2. Not feeling ‘good enough’ … doubting skills or qualifications, even after years of training.
3. Worrying about clients’ finances .. carrying the weight of clients’ struggles and guilt about being another “cost” in their lives.
4. People-pleasing tendencies – …. finding it hard to say no, or to put our own needs first.
5. Fear of losing clients … “If I raise my fees, will people leave therapy?”
6. Comparing to others .. seeing what peers charge (or your own therapist/supervisor) and feeling like you can’t ask for more.
7. Money mindset blocks … internalised beliefs that helping work should be “affordable” or even “self-sacrificing.”
8. Imposter syndrome … the belief that others are more skilled, more deserving, or more established.
Remember: therapy is highly skilled, deeply valuable work. Charging fairly allows you to sustain your practice and care for yourself as well as your clients.
Do you struggle with your pricing, Charging for Therapy or increasing your rates?
