Genus ABS

27/10/2025

Protecting you with diverse genetics! Are others?

Genetic diversity is becoming more important to manage. Why?
🔹 The average dairy herd size is increasing, meaning the number of sires you use also should be
🔹 The shift to using genomic bulls continues, meaning you need to use more bulls
🔹 The adoption of genetic protection is changing the industry

While others in the industry might not take it as seriously, we truly value genetic diversity and believe it’s our job to help protect you against the negative impacts of inbreeding:
❌ Reduced milk, fat, and protein production
❌ Increased risk of recessive diseases and haplotypes
❌ The worst-case scenario of reduced profit

Learn more about genetic diversity and how Genus ABS’ competitive advantage in this space can help your herd: https://eu1.hubs.ly/H0p7MLz0

21/10/2025

As the exclusive genetics provider to Warrendale Wagyu, we’re proud to support the production of British Wagyu beef featured in Aldi’s Specially Selected range.

This collaboration showcases how British farmers, supported by world-class genetics, can deliver exceptional quality and consistency right through to products on supermarket shelves. 🥩

We're taking cosy SERIOUSLY this season by combining all of our favourite foods to make this Baked French Onion Wagyu Meatball dish😍 🍽️
Don't say we don't treat you ... our NEW British Wagyu range is in stores now 😋

21/10/2025

Thank you to everyone who entered our Sexcel progeny photo giveaway for National Farmers Day!

Our winner has now been selected and contacted. 🏆

We received an incredible variety of entries — keep your eyes peeled, as you might spot your photo featured across our social channels and website soon! 📸

17/10/2025

🔥 Winstar Margin-P 🔥

Margin-P is a standout genomic sire from Genus ABS, delivering an impressive balance of production, type, and profitability.

✅ £PLI 707
✅ 618 KGS Milk
✅ 78.4 KGS Combined Fat & Protein
✅ 2.03 Type
✅ 2.00 Mammary
✅ Available as Sexcel®️ Dairy Sexed Genetics

👀 View Margin-P on Bull Search: https://eu1.hubs.ly/H0nXKPr0

📞 Contact us today to place your order: https://eu1.hubs.ly/H0nXJQ90

16/10/2025

The Williams family manage a 220-cow herd in a split-block calving system with a spring bias.

After previously using a mix of sexed and conventional dairy genetics, they now use Sexcel®️ to breed all their dairy replacements, demonstrating their confidence in its fertility and consistent results. 🙌

Out of the autumn block heifers served last winter, 24 out of 25 held to their first service within three weeks.

“The data proves Sexcel gets cows in calf.”

The farm has also introduced Sexcel Male Angus genetics into their herd to maximise beef crop value.

📸 In the centre of the photo is a family favourite of the herd – Hillary! 🐮

👉 See the difference Sexcel®️ could make on your farm, contact us today.

https://eu1.hubs.ly/H0nVGxn0

15/10/2025

Father and son, Dilwyn and Dafydd Evans operate an autumn block herd in North Wales.

For over 10 years, they've seen the benefits of crossbreeding, focusing on maximising productivity and herd health.

In 2015, Dafydd, a qualified vet, transitioned from his veterinary career to manage the family farm full time. During this period, the farm shifted from an all-year-round calving herd to an autumn block herd and began exploring crossbreeding opportunities.

Discover the benefits the farm has experienced since introducing a three-way cross of Holstein, Friesian and Norwegian Red:

https://eu1.hubs.ly/H0nRQZP0

Norwegian Red

14/10/2025

𝐒𝐭𝐫𝐨𝐧𝐠 𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐢𝐨𝐧. 𝐓𝐫𝐮𝐬𝐭𝐞𝐝 𝐫𝐞𝐬𝐮𝐥𝐭𝐬.

Will Jervis’ all-year-round calving herd is achieving 53% conception and 78% in-calf rates using 𝐒𝐞𝐱𝐜𝐞𝐥® 𝐌𝐚𝐥𝐞 𝐁𝐞𝐞𝐟 genetics.

With proven calving ease from Genus ABS British Blue sires, Will is confident in the continued results to come:

“We’ve been really happy with the calving ease and quality of our British Blue calves and with such strong conception rates from Sexcel Male Beef, we’re confident it will continue to work well for our herd.” - Will Jervis, Dairy Farmer, Staffordshire

To find out how your herd could benefit from Sexcel Male beef head to our website. 👇 https://eu1.hubs.ly/H0nPBQX0

13/10/2025

With the weather being so variable, don't forget to consider your herd's udder health 🐮

Warm and damp environments make the perfect breeding ground for mastitis causing pathogens.

Help counteract this seasonal challenge by equipping your herd with the ultimate teat care solution. You can find more about our Valiant® udder care range here: https://eu1.hubs.ly/H0nN3sk0

10/10/2025

Today is World Mental Health Day. 🌍 🧠

Farming is more than just a job—it’s a way of life that brings both rewards and challenges. Long hours, stress, and uncertainty can weigh heavily on our minds. That’s why taking care of your mental health is so important.

We want to encourage our agricultural community to reach out if you need support. It’s okay to not be okay.

If you or someone you know is struggling, reach out to:

▪️Samaritans https://eu1.hubs.ly/H0nJWvk0
▪️Call NHS 24 on 111
▪️RSABI https://eu1.hubs.ly/H0nJWk70
▪️PIPS https://eu1.hubs.ly/H0nJW5_0
▪️FCN https://eu1.hubs.ly/H0nJWm10
▪️The DPJ Foundation https://www.thedpjfoundation.co.uk/

08/10/2025

As we approach National Farmers Day, we want to take a moment to recognise and thank all the hardworking dairy farmers who make what we do possible.

Your dedication, passion, and commitment to help producing high-quality dairy and beef every single day helps shape the future of our industry and we’re proud to work alongside you.

𝐓𝐨 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐰𝐞’𝐫𝐞 𝐠𝐢𝐯𝐢𝐧𝐠 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐛𝐚𝐜𝐤!🎉

We’re running a 𝐠𝐢𝐯𝐞𝐚𝐰𝐚𝐲 for your chance to 𝐖𝐈𝐍 𝐆𝐞𝐧𝐮𝐬 𝐀𝐁𝐒 𝐛𝐫𝐚𝐧𝐝𝐞𝐝 𝐦𝐞𝐫𝐜𝐡.

👇 Simply comment a photo of your Sexcel® dairy progeny below in the comments to enter.

The winner will be chosen and contacted on 15.10.2025 - 𝐠𝐨𝐨𝐝 𝐥𝐮𝐜𝐤!

T&Cs below.

07/10/2025

Fertility matters, and with Sexcel Male Beef Genetics, you’re in good hands!

Sexcel Male Beef delivers high fertility sires, allowing you to achieve conception rates comparable to conventional beef semen when used on the same group of females.

These genetics can be seamlessly integrated into your personalised genetic plan, to guarantee a maximised beef cash calf crop.

✅ Exceptional fertility performance
✅ The most reliable calving data in the world
✅ More valuable beef calves
✅ Improved supply chain performance

Learn how Sexcel Male Beef can help you maximise your herds profitability 👉https://eu1.hubs.ly/H0nDsM-0

03/10/2025

We're hiring for a Reproduction Management Specialist in Cornwall!

Join Genus ABS and play a key role in supporting fertility services on customer farms. As a Reproduction Management Specialist, you’ll be responsible for heat detection, artificial insemination, and working closely with farm teams to improve herd fertility. Your role will be key in delivering exceptional customer service while promoting animal health and welfare.

Apply today!
🔗 https://eu1.hubs.ly/H0nxVwq0