Genus ABS

18/03/2026

𝐓𝐮𝐫𝐧 𝐲𝐨𝐮𝐫 𝐠𝐨𝐚𝐥𝐬 𝐢𝐧𝐭𝐨 𝐩𝐫𝐨𝐯𝐞𝐧 𝐫𝐞𝐬𝐮𝐥𝐭𝐬!🐮🧬

GENEadvance®️ is a genetic partnership programme, where we work with you to accelerate your herd's genetic progress and turn your goals into accurate, measurable results.

✅ GENEadvance improves the selection accuracy when creating herd replacements and helps make more informed breeding decisions whilst optimising heifer numbers to fit your strategy.

✅ We will provide you with a personalised genetic plan to meet your specific needs and help you achieve your future goals.

✅ Our genetic reviews demonstrate how you have accelerated genetic improvement in your herd for better herd performance.

𝐘𝐨𝐮 𝐬𝐞𝐭 𝐲𝐨𝐮𝐫 𝐠𝐨𝐚𝐥𝐬. 𝐖𝐞 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐫𝐞𝐚𝐜𝐡 𝐭𝐡𝐞𝐦.

📞 Call us today to find out more: https://eu1.hubs.ly/H0sLxKx0

12/03/2026

🐮✨We have enjoyed being out on farm catching up with David, Simon and Andrew Rowarth about the fantastic impact 𝗩𝗮𝗹𝗶𝗮𝗻𝘁® 𝗘𝘃𝗲𝗿𝘆𝗱𝗮𝘆 is having on their 200-cow herd in Derbyshire.

"Since using Valiant Everyday, we have seen a reduction in mastitis cases and the teat condition has improved. Herd SCC is around 100,000 now but it was averaging 140,000–150,000 before making the switch to Valiant Everyday. It works well with the robots, and because the product is green, you can check that the robots are finding the teats and getting good coverage. I would absolutely recommend the product, without question. We are covering all bases by using this product.”

🙌You can now purchase all of our Valiant products online: https://eu1.hubs.ly/H0sC3n40

11/03/2026

08/03/2026

Happy International Women’s Day to the incredible women who feed the world, care for herds, and push agriculture forward.

From early mornings on farm to developing the tools and technologies that support our customers, women play a vital role across our industry. We see you, we thank you, and we celebrate you, today and every day.

Genus ABS is proud to work alongside so many talented women who drive progress not only within our business but also our industry.

03/03/2026

Effective breeding decisions start with strong business decisions.

When milk price shifts, understanding your cost of production and breakeven milk price gives you clarity for the decisions you make now.

There’s a free webinar coming up covering how to work this out using your own figures.

See more details below. 👇

Microsoft Virtual Events Powered by Teams

02/03/2026

🐮✨ Looking for an udder care solution to protect your cows teats after milkings?

𝗩𝗮𝗹𝗶𝗮𝗻𝘁® 𝗨𝗹𝘁𝗿𝗮 𝗕𝗮𝗿𝗿𝗶𝗲𝗿 offers up to eight hours protection between milkings and can kill Staph aureus bacteria in just 30 seconds! A robust, long-lasting protection that your cows deserve 🤝.

You can now 𝙗𝙪𝙮 𝙤𝙣𝙡𝙞𝙣𝙚: https://eu1.hubs.ly/H0scn850

02/03/2026

We’re looking for a placement student to join the Genus ABS team in Northern Ireland.

This is an excellent opportunity to gain hands-on experience across bovine fertility, genetics and customer engagement while working with a global leader in cattle genetics.

You’ll be working directly with experienced technicians and sales specialists, building practical skills that will support a future career in the livestock industry.

📍 County Down / Armagh

If you’re studying agriculture, animal science or a related course and looking for a placement opportunity, we’d love to hear from you.

👉 To find out more or register your interest message us today.

26/02/2026

Based in Carmarthenshire, Alun Williams and his family manage a 215 cow block-calving herd.🐄

Following a sexed and beef breeding strategy, the farm are using Sexcel® to breed all their replacements. Their best cows and heifers are served to Sexcel, with the remainder of the herd being served to NuEra® Beef genetics - maximising the value of every pregnancy.

Alun commented "I can't remember when I used conventional (dairy) last”, highlighting his confidence in Sexcel. The results speak for themselves with the conception rate sitting at 48% across all cows.

In 2024, the farm introduced Sexcel® Male Beef into their breeding strategy, Alun commented "The difference in price between the heifers and bulls - it was a no brainer!" 🙌 🐂

As a Gamechanger calf supplier, the farm has access to some of our highest performing NuEra sires, exclusively available through the Gamechanger programme.

See the difference Sexcel could make on your farm, contact us today:

☎️ 01270 616618

24/02/2026

Have you got your copy of our latest Premier Collection brochure? 🐂

These sires have been specifically selected to meet the demands of pedigree beef breeders and commercial suckler herds.

With such a comprehensive offering, we are confident that you will find exactly what you need to achieve your goals.

👉 Click the link below to find out more.
https://eu1.hubs.ly/H0s3KHn0

20/02/2026

Set your herd up for success this spring with top-performing Norwegian Red genetics from Genus ABS. 🧬🐄

🐮 NR Jamtheimen-PP 🐮

⭐ #1 Norwegian Red for grazing index
⭐ He will produce 100% polled progeny
⭐ Outstanding % Protein & % Fat
⭐ Exceptional daughter fertility
⭐ Top for claw health, suited to long walking distances
⭐ Dam 4.75% Fat & 4.14% Protein

☎️ 01270 616618

👉 Learn more about crossbreeding with Norwegian Red genetics: https://eu1.hubs.ly/H0rZLh00

18/02/2026

🙌 We loved hearing from Louise and Will Glenn about how our 𝗩𝗮𝗹𝗶𝗮𝗻𝘁® 𝗨𝗹𝘁𝗿𝗮 𝗿𝗮𝗻𝗴𝗲 is making such a positive impact on their herd in Cheshire.

"Since trying the new products we wouldn't go back, it's a game changer. Our mastitis rates have dropped significantly; we have only tubed two cows in the last three months"!

🐮Their mastitis rate now runs at an impressive 8% ! Want similar results for your herd? You can now 𝙗𝙪𝙮 𝙤𝙣𝙡𝙞𝙣𝙚: https://eu1.hubs.ly/H0rVpKd0

17/02/2026

Sustainability starts with genetics 🧬

Through the industry’s first comprehensive beef-on-dairy Life Cycle Assessment (LCA), we’ve demonstrated how genetic improvement can reduce the environmental impact of beef production on dairy farms.

Our research shows that using NuEra Genetics®️ delivers:
✅ Higher growth rates
✅ Improved feed conversion
✅ Reduced inputs
✅ A measurable reduction in emissions intensity

Genetic progress is one of the most powerful tools available to drive efficiency, boost profitability, and reduce environmental impact.

Read our article in the February British Dairying Sustainability supplement or click the link below to learn more about the research and what it means for your farm.

🔗 https://eu1.hubs.ly/H0rRPSD0