Genus ABS

12/05/2026

A sprinter is highly productive during a short period, while a marathon runner is reliably productive over a span of time.

Think about your cows similarly. Genetics solely selected for extreme production are the sprinters that have weaknesses that could lead to early culling before ROI is met. Whereas balanced cows are consistently productive, profitable, and remain in the herd because they are healthy, fertile, and longer-lasting.

Do you want your cows to be sprinters or marathon runners? Create marathon runners with a genetic plan from Genus ABS: https://eu1.hubs.ly/H0vcRGM0

08/05/2026

𝐓𝐮𝐫𝐧 𝐲𝐨𝐮𝐫 𝐠𝐨𝐚𝐥𝐬 𝐢𝐧𝐭𝐨 𝐩𝐫𝐨𝐯𝐞𝐧 𝐫𝐞𝐬𝐮𝐥𝐭𝐬!🐮🧬

GENEadvance®️ is a genetic partnership programme, where we work with you to accelerate your herd's genetic progress and turn your goals into accurate, measurable results.

✅ GENEadvance improves the selection accuracy when creating herd replacements and helps make more informed breeding decisions whilst optimising heifer numbers to fit your strategy.

✅ We will provide you with a personalised genetic plan to meet your specific needs and help you achieve your future goals.

✅ Our genetic reviews demonstrate how you have accelerated genetic improvement in your herd for better herd performance.

𝐘𝐨𝐮 𝐬𝐞𝐭 𝐲𝐨𝐮𝐫 𝐠𝐨𝐚𝐥𝐬. 𝐖𝐞 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐫𝐞𝐚𝐜𝐡 𝐭𝐡𝐞𝐦.

📞 Call us today to find out more: https://eu1.hubs.ly/H0v87S_0

07/05/2026

Wanting every tonne of silage to count this season? Ensure your crop is powered by our Powerstart silage additive to help with...

🌱Faster Fermentation
🌱Better Quality Silage
🌱Supporting Herd Performance

👉Use POWERSTART20 to get 20% off orders over 500 tonnes for a limited time only!
🛒 https://eu1.hubs.ly/H0v6Y-90
*T&Cs apply

07/05/2026

06/05/2026

It was great to head out to Cumbria to meet Stuart and his daughter Emma who run a 175 cow herd of pedigree Holsteins. They have used Genus ABS for as long as they can remember and over the past few years started using our Valiant udder care.

“We initially decided to start using Valiant because we had a mastitis problem, moving onto Valiant helped”.

Having moved across to our new Valiant Ultra formula, Stuart and Emma have been even more impressed by the results! They were getting roughly 2 cases of mastitis a month previously. However, during the 2-month trial of the new formula, they didn’t get any cases.

🙌You can now purchase all of our Valiant products online: https://eu1.hubs.ly/H0v4SMh0

05/05/2026

𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐞. 𝐅𝐞𝐫𝐭𝐢𝐥𝐞. 𝐇𝐞𝐚𝐥𝐭𝐡𝐲. 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞. 𝐘𝐞𝐚𝐫 𝐚𝐟𝐭𝐞𝐫 𝐲𝐞𝐚𝐫.​

That’s the most profitable cow in your system, and that’s the cow we deliver.​

Don’t get caught chasing a single metric. Create a balanced cow that will put more money in your pocket.​

🔗 Profit from genetic progress with a customised plan from Genus ABS: https://eu1.hubs.ly/H0v2BD40

01/05/2026

Wanting to get the best out of your forage this season?

We have put together some top tips to help you make great silage: https://eu1.hubs.ly/H0t_cB40

You can still take advantage of our current offer when purchasing Powerstart online:

🎉 Use POWERSTART20 to get 20% off orders over 500 tonnes for a limited time only: https://eu1.hubs.ly/H0t_k-Y0…

*T&Cs apply

28/04/2026

28/04/2026

Choosing genetics shouldn’t be about what’s popular.

It should be about 𝗱𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗮 𝗵𝗲𝗿𝗱 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗳𝘂𝘁𝘂𝗿𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀. 🐄

Progressive dairy farms join GENEadvance® to build herds aligned with their system and goals.

Using genomic testing data, GENEadvance delivers a customised genetic plan with mating recommendations for every female in your herd, so you can identify which to breed to Sexcel®️ for future replacements and which to breed to beef for additional revenue.

You set your goals. We help you reach them

🔗 Learn more about GENEadvance: https://eu1.hubs.ly/H0tVK9Y0

24/04/2026

🤔 Looking to protect your cows’ teats this turnout?

As many cows are now back out to grass and the weather so variable, cows are at more risk of mastitis causing pathogens.

Here are some top tips for preventing bacteria from getting into teats:

✔️Keep any areas where cows tend to gather clean and dry
✔️Aim for a 21-day rest period between grazing paddocks to support grass regrowth and reduce disease pressure
✔️Wear gloves when milking, and change them as needed
✔️Clip tails if needed so they are not hanging around the udders
✔️Gently clean the teats with Valiant Ultra preFoam or Ultra Versatile and dry teats before milking.
✔️Take care when putting clusters on and taking them off to avoid damaging teat ends
✔️Apply a good post milking teat disinfectant such as Valiant Ultra Versatile or Ultra Barrier, ensuring full coverage

You can now buy our Valiant udder care range online: https://eu1.hubs.ly/H0tNg7z0

24/04/2026

At Genus ABS, we’re proud to support Great British Beef Week and the farmers at the heart of British beef production. 🇬🇧

Led by Ladies in Beef, this week recognises the dedication behind producing high-quality British beef that helps to feed the nation.

Through innovations like Sexcel® Male Beef and our beef genetics programmes, we’re committed to helping farmers maximise the value of every calf - supporting more efficient, sustainable beef production across the UK.

To find out more about what’s happening and how to get involved, head to the link below:
➡️ https://bit.ly/4sPeQtM