Genus ABS

17/09/2025

We’re delighted to welcome our new graduates into our team!

They join us at an exciting time and will play a key role in shaping the future of our business. Already, it’s clear how strongly they reflect our values:

• Innovating with purpose – bringing fresh ideas and new perspectives
• Never stop improving – eager to learn and develop every day
• Collaborating as one team – building connections with colleagues and customers alike
• Creating value for customers – understanding our business to make a real difference on farm

We’re excited to see their journey unfold and the positive impact they’ll bring to our industry and our customers.

👋 Welcome to Genus ABS!

15/09/2025

From supermarket shelves to restaurant menus, demand for British Wagyu continues to rise.

As Warrendale’s exclusive genetics partner, we’re proud to support dairy farmers with proven, data-backed Wagyu sires — delivering premium returns on farm and world-class eating quality for consumers.

Congratulations to the team at Warrendale Wagyu Farmers on this latest venture, and thank you to all the dairy farmers across the UK whose dedication makes this success possible.

🍔 So, this is why we have been so busy recently... Launched last Tuesday, the Wagyu, a delicious burger - part of their gourmet range available across the UK. The best part? All 100% beef from our fabulous Warrendale farmers.
even sat down with two of our farmer community at the launch last week. Guy Warcup and Hamish D***s have been brilliant at telling the farming story behind the beef we produce. 🙌

15/09/2025

Fertility drives profitability. But how do you know which beef sires deliver the best results in your dairy herd?

With our FertilityAdvantage Index, Genus ABS assess fertility performance across beef sires specifically to be used in the dairy herd, giving you the confidence to breed from sires proven to make a difference.

Discover how you can find the most fertile beef sires in the link below. 👇

https://www.absglobal.com/uk/how-to-find-the-most-fertile-beef-sires/

12/09/2025

We’re hiring - join our team!

If you’re searching for your next career move, check out some of the exciting opportunities we currently have available… 👇

Reproduction Management Specialist
📍 Various - North Yorkshire, Cumbria, Cheshire, Northern Ireland
🔗 Learn more & apply: https://eu1.hubs.ly/H0m_fg_0

Livestock Person
📍 Whenby
🔗 Learn more & apply: https://eu1.hubs.ly/H0m_cZV0

11/09/2025

Looking for a breed that excels in fertility, longevity and health traits?

Check out the Norwegian Red. 👀 🐮

Learn how cross-breeding with Norwegian Red genetics could help you to create a more easy to manage herd:

Norwegian Red

The Norwegian Red breed is known for its resistance against disease and are an all-round healthy breed, which will require fewer vet bills.

10/09/2025

We’re here at the UK Dairy Day!🐄

📍 Stand H149

Our global genetic experts, alongside our partners Ireland Genetics and AI Total, are here to discuss how we can help accelerate your herd’s genetic progress. 🧬

👀 We're also launching our new and improved Valiant®️ ULTRA Range. Chat to our team to learn more!

Be sure to visit our sister company, Millwood Products on Stand F23.

Plus, enter our prize draw to be in with a chance of winning a pair of Le Chameau wellies! Speak to our team to find out more.*

*T&Cs apply.

05/09/2025

❗️𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐍𝐨𝐭𝐢𝐜𝐞: 𝐩𝐥𝐞𝐚𝐬𝐞 𝐧𝐨𝐭𝐞 𝐭𝐡𝐞 𝐛𝐞𝐥𝐨𝐰 𝐨𝐩𝐞𝐧 𝐝𝐚𝐲 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐩𝐨𝐬𝐭𝐩𝐨𝐧𝐞𝐝. 𝐖𝐞 𝐚𝐩𝐨𝐥𝐨𝐠𝐢𝐬𝐞 𝐟𝐨𝐫 𝐚𝐧𝐲 𝐢𝐧𝐜𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞 𝐭𝐡𝐢𝐬 𝐦𝐚𝐲 𝐜𝐚𝐮𝐬𝐞 𝐚𝐧𝐝 𝐰𝐢𝐥𝐥 𝐬𝐡𝐚𝐫𝐞 𝐚 𝐧𝐞𝐰 𝐝𝐚𝐭𝐞 𝐚𝐬 𝐬𝐨𝐨𝐧 𝐚𝐬 𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞. ❗️

❗️𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐍𝐨𝐭𝐢𝐜𝐞: 𝐭𝐡𝐞 𝐛𝐞𝐥𝐨𝐰 𝐨𝐩𝐞𝐧 𝐝𝐚𝐲 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐩𝐨𝐬𝐭𝐩𝐨𝐧𝐞𝐝. 𝐖𝐞 𝐚𝐩𝐨𝐥𝐨𝐠𝐢𝐬𝐞 𝐟𝐨𝐫 𝐚𝐧𝐲 𝐢𝐧𝐜𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞 𝐭𝐡𝐢𝐬 𝐦𝐚𝐲 𝐜𝐚𝐮𝐬𝐞 𝐚𝐧𝐝 𝐰𝐢𝐥𝐥 𝐬𝐡𝐚𝐫𝐞 𝐚 𝐧𝐞𝐰 𝐝𝐚𝐭𝐞 𝐚𝐬 𝐬𝐨𝐨𝐧 𝐚𝐬 𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞.❗️

Warming up for 𝐆𝐁 𝐂𝐚𝐥𝐟 𝐖𝐞𝐞𝐤, we’re kicking off one of the first events of the week with our NuEra Beef Open Day in Chester - Tuesday 9th September!

Whether you’re finishing beef animals on-farm or selling calves, this joint Genus ABS & Meadow Quality Ltd event is packed with insights to help you boost margins, improve efficiency, and unlock extra value.

Hear from industry specialists on:
• Feed efficiency trials – what they mean for your bottom line
• Methane emission trials – future-proofing beef genetics
• Maximising finishing performance – results from our Chester unit
• Getting the most from your sexed & beef strategy
• Meadow Quality – live Q&A on calf marketing & buyer insights

📍 Don’t miss this chance to gain practical tools you can take back to your farm.

04/09/2025

Less than a week to go until UK Dairy Day! 🐮

Our team will be on hand to discuss how you can get the most from your breeding programme to achieve your herd and business goals. 🧬

Whether you’re aiming to boost performance or future-proof your herd for the next generation, we’re here to support you every step of the way.

📍Come and see us at HALL 1, H149 - we look forward to seeing you there!

29/08/2025

Thinking about genomic testing your herd? 🧬🐮

Discover how a farm in Hampshire is unlocking the real value of genomic testing with GENEadvance®️. Backed by our genetic experts, they’re making confident breeding decisions that drive herd improvement.

📖 Read the full story:

Discover how one farm is using GENEadvance® to turn female genomic test data into meaningful insights and actionable breeding decisions.

28/08/2025

Looking for your next career move? 🔍

We’re hiring for a Livestock Person!

📍Whenby

Reporting to the UK Livestock Manager, you will be responsible for providing the highest levels of care and husbandry to some of the most valuable beef and dairy bulls in the global artificial insemination industry.
NOTE - For biosecurity reasons you must be livestock-free

🔗 Find out more and apply today: https://eu1.hubs.ly/H0mFdrw0

26/08/2025

Discover how a farm in North Yorkshire is using a crossbreeding strategy to build a herd that suits a grass based, block-calving system. 🐮 🧬

👉 Read the article here:

Discover how one farm is building a herd to suit their grass-based, block-calving system.

22/08/2025

💡 Big changes, big results.

See how North Wales farmer, Gareth Roberts, is making his block-calving herds work harder for him.

👉 Read the full story:

Find out how Gareth Roberts maximises his herd's efficiency using Sexcel Male Beef at his North Wales dairy farm.