Genus ABS

We are the world's largest company specialising in Bovine Genetics and Reproductive Services.

Genus ABS is part of the world's leading provider of bovine genetics and reproduction services, marketing in more than 70 countries around the globe. Alongside this is its technologically advanced range of forage, nutrition, foot and udder care products. Through Genus ABS' extensive research and development programme, its cutting edge technology is being used to maximise the potential of beef and dairy farms throughout the world.

04/02/2026

𝗦𝗼𝗹𝗻𝘂𝗮 𝘅 𝗚𝗲𝗻𝘂𝘀 𝗔𝗕𝗦 🐮
𝘉𝘳𝘦𝘦𝘥𝘪𝘯𝘨 𝘉𝘦𝘵𝘵𝘦𝘳 𝘍𝘶𝘵𝘶𝘳𝘦𝘴 — 𝘧𝘳𝘰𝘮 𝘐𝘳𝘦𝘭𝘢𝘯𝘥 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘧𝘢𝘳𝘮.

Every farm is different. That’s why Solnua takes a systems approach — matching genetics to the way you farm.

For UK herds running a 𝗦𝗼𝗹𝗻𝘂𝗮 𝗦𝘆𝘀𝘁𝗲𝗺 𝟭 model - grass-focused, low-input, compact & efficient:

𝗦𝗼𝗹𝗻𝘂𝗮 𝗦𝘆𝘀𝘁𝗲𝗺 𝟭 𝘀𝗶𝗿𝗲𝘀 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗿𝗼𝗹:
✅ ~4,500L per lactation - profit from solids, not volume
✅ Strong fat & protein - paid for what matters in the tank
✅ ~500kg mature cow - compact, efficient, grass-driven
✅ 365-day calving interval - simple, seasonal, predictable
✅ 5+ lactations - cows built to last in low-input systems

💡 𝗪𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗞
Maximises solids per hectare
Fits tight grazing systems and variable grass growth
Minimal supplementation required
Lower cost base, higher lifetime efficiency

𝗩𝗶𝗲𝘄 𝗽𝗿𝗼𝗼𝗳𝘀 𝗳𝗼𝗿 𝗦𝗼𝗹𝗻𝘂𝗮 𝗦𝘆𝘀𝘁𝗲𝗺 𝟭 𝘀𝗶𝗿𝗲𝘀:
IG Etalon: https://solnua.com/bulls/ig-knocknaseed-etalon-srm/
IG Zenta: https://solnua.com/bulls/ig-zenta/
IG Huber: https://solnua.com/bulls/ig-muinemor-huber/
IG Endurance: https://solnua.com/bulls/ig-leades-endurance-srm/

02/02/2026

🤔Wondering how our udder care performs on farm?

Adrian and David Gregory started using Valiant® Versatile around 20 years ago on their family run farm in Derbyshire.

Here's how they are finding our new and improved formula👇

“We really like the new formula, it’s slightly thicker, and sticks to the teats well with less drips and minimal waste. The colour is bright and easy to see, it’s useful for spotting which teats have been dipped. We rarely see a case of mastitis and our cell count is now sitting around 50,000."

You can read more about how the 𝗩𝗮𝗹𝗶𝗮𝗻𝘁® 𝗨𝗹𝘁𝗿𝗮 𝗿𝗮𝗻𝗴𝗲 can benefit your herd here: https://eu1.hubs.ly/H0rq4Mv0

29/01/2026

Only a few days left to win a 𝗥𝗜𝗗𝗚𝗘𝗟𝗜𝗡𝗘 𝗝𝗮𝗰𝗸𝗲𝘁 🎉

📲Place your Powerstart® order by January 31st 2026 to be entered into our prize draw and receive a free hot drinks flask! T&Cs apply: https://eu1.hubs.ly/H0rlJmg0

Wondering how our silage additive can benefit your herd? Hear from Dairy Farmer, Roger Hildrith who talks to us about what his cows think of Powerstart®👇

29/01/2026

Spring block calving success starts with making informed genetic decisions! 🧬🐮

Watch the video below to learn why farmers are introducing Norwegian Red genetics into their herd.

View some of our Norwegian Red sires available in RedX® sexed semen in our block calving brochure: https://share-eu1.hsforms.com/1TSVlLgw6ScWlPBeCyCUZBQf5urk

📞 01270 616618

28/01/2026

The World's Number 1 £PLI Heifer!

Broomhouse Harmony Robo 9535 - £PLI 952 🧬

Sired by DeNovo 20893 Harmony:
🐮🔍 https://eu1.hubs.ly/H0rj8d_0

A huge congratulations to the Easom family at Broomhouse Holsteins on this outstanding achievement.

27/01/2026

𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗻𝗴 𝗱𝗮𝗶𝗿𝘆 𝗵𝗲𝗿𝗱𝘀 𝘄𝗶𝘁𝗵 𝗱𝗶𝘃𝗲𝗿𝘀𝗲 𝗴𝗲𝗻𝗲𝘁𝗶𝗰𝘀 🐄✨

We truly value genetic diversity and believe it’s our job to help protect you against the negative impacts of inbreeding:
❌ Decreased production
❌ Increased risk of recessive diseases and haplotypes
❌ Reduce profits

Is your genetic supplier protecting you? 🤔

👉 Learn how Genus ABS can help YOU profit from genetic progress, safely: https://eu1.hubs.ly/H0rgvPw0

26/01/2026

With 20% longer productive life, Norwegian Red cows stay in the herd longer - meaning fewer replacements, reduced costs, and more lifetime milk. 🙌

Many Norwegian Reds remain productive for close to 10 years, delivering long‑term value, resilience, and consistency for dairy farmers everywhere.

Looking to introduce Norwegian Red genetics into your herd? 🐮

📞 Contact us today: https://eu1.hubs.ly/H0rfCVT0

22/01/2026

There is still time to make the most of our...
❄️𝙋𝙤𝙬𝙚𝙧𝙨𝙩𝙖𝙧𝙩® 𝙀𝙖𝙧𝙡𝙮 𝙊𝙧𝙙𝙚𝙧 𝙒𝙞𝙣𝙩𝙚𝙧 𝙒𝙖𝙧𝙢𝙚𝙧 ❄️

📲 Place your Powerstart order by 31st January and you'll receive a free hot drinks flask and be entered into our prize draw to win a 𝗥𝗜𝗗𝗚𝗘𝗟𝗜𝗡𝗘 𝗝𝗮𝗰𝗸𝗲𝘁 🎉

Powerstart silage additive provides fast, efficient fermentation resulting in more quality nutrients preserved for your cows to benefit from.

👉 Learn more & place your order: https://eu1.hubs.ly/H0r9R4b0

*T&Cs apply

21/01/2026

Introducing the NEW & IMPROVED 𝗩𝗮𝗹𝗶𝗮𝗻𝘁® 𝗨𝗹𝘁𝗿𝗮 𝗿𝗮𝗻𝗴𝗲 🎉

The ultimate udder health solution for your herd.

✨🐮 Help protect your cows, boost performance, and safeguard your milk quality with Valiant®, the trusted choice for udder health. You can hear more about the product range in our video.

📞Call us today to find out more and place your order: 01270 616618

20/01/2026

We’ve partnered with Solnua to offer Irish grass-based genetics across GB and NI. 🐄

Every farm is different. That’s why Solnua takes a systems approach — matching genetics to the way you farm.

𝗦𝗼𝗹𝗻𝘂𝗮 𝗦𝘆𝘀𝘁𝗲𝗺 𝟮: Grazing with parlour feeding or partial TMR.

𝗦𝘆𝘀𝘁𝗲𝗺 𝟮 𝘀𝗶𝗿𝗲𝘀 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝘁𝗵𝗲 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿:
✅ ~6,000 litres per lactation - without chasing litres at the expense of fertility
✅ Strong fat & protein - money in the tank, not just volume
✅ ~550kg mature cow - the right size for grass with some housing
✅ 365-day calving interval - keeps cows tight, replacements controlled
✅ Built for longevity - cows that stay, not cows that leave

💡 𝗪𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗞:
• Performs through variable grass growth and weather
• Suits coastal and inland systems
• Works on grass, TMR, or a practical mix of both

📞 Call us today to find out more: 01270 616618

View proofs for Solnua System 2 sires:

MOJO: https://solnua.com/bulls/ig-olcastletown-mojo/
REUBEN: https://solnua.com/bulls/ig-shantullig-reuben-srm/
GRANDSLAM: https://solnua.com/bulls/ig-tinnakill-g

19/01/2026

𝗕𝗹𝗼𝗰𝗸 𝗖𝗮𝗹𝘃𝗶𝗻𝗴 𝗕𝗿𝗼𝗰𝗵𝘂𝗿𝗲 🐮🧬

✅ Discover our extensive range of Holstein, British Friesian, Irish Holstein Friesian, Norwegian Red, and Jersey sires tailored to suit your farming system and breeding goals.

✅ Read customer success stories and their experiences of partnering with us.

Comment '𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱' to get the link & have the brochure sent straight to your email inbox! ✉️

16/01/2026

Gareth Roberts’ block-calving herd in North Wales is seeing clear returns from using 𝐒𝐞𝐱𝐜𝐞𝐥® 𝐌𝐚𝐥𝐞 𝐁𝐞𝐞𝐟 genetics as part of their breeding strategy.

“We figured out that even though male sexed straws are a bit more expensive, the calf value more than pays for it. Our local buyers want bull calves, and when we’re selling them in batches of 20, the value really adds up.”

— Gareth Roberts, Dairy Farmer, North Wales

Sexcel Male Beef fits seamlessly into an enhanced sexed and beef breeding strategy, enabling your herd to increase genetic progress and maximise the value of beef cross calf production without compromising on conception rates.

📞 Contact your local Genus ABS representative today to find out how to incorporate Sexcel Male Beef into your breeding strategy: https://eu1.hubs.ly/H0q_x5L0

Address

Genus Breeding Ltd, Alpha Building, London Road
Nantwich
CW57JW

Telephone

01270 616681

Website

https://www.absglobal.com/uk/

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