Genus ABS

Genus ABS We are the world's largest company specialising in Bovine Genetics and Reproductive Services.

Genus ABS is part of the world's leading provider of bovine genetics and reproduction services, marketing in more than 70 countries around the globe. Alongside this is its technologically advanced range of forage, nutrition, foot and udder care products. Through Genus ABS' extensive research and development programme, its cutting edge technology is being used to maximise the potential of beef and dairy farms throughout the world.

22/12/2025

To our customers: thank you for your collaboration, commitment, and trust. Weโ€™re proud to work alongside you in building a sustainable, profitable, and productive future for agriculture.

Looking for your next career move? ๐Ÿ” Weโ€™re hiring for a Livestock Person!๐Ÿ“Whenby Reporting to the UK Livestock Manager, ...
19/12/2025

Looking for your next career move? ๐Ÿ”

Weโ€™re hiring for a Livestock Person!

๐Ÿ“Whenby

Reporting to the UK Livestock Manager, you will be responsible for providing the highest levels of care and husbandry to some of the most valuable beef and dairy bulls in the global artificial insemination industry.
NOTE - For biosecurity reasons you must be livestock-free

๐Ÿ”— Find out more and apply today: https://eu1.hubs.ly/H0qzBZW0

19/12/2025

๐˜๐จ๐ฎ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“ ๐†๐ž๐ง๐ฎ๐ฌ ๐€๐๐’ ๐๐ž๐ž๐Ÿ ๐–๐ซ๐š๐ฉ๐ฉ๐ž๐. ๐Ÿ‚

These were the ๐Ÿ๐ŸŽ ๐ฆ๐จ๐ฌ๐ญ ๐ฉ๐จ๐ฉ๐ฎ๐ฅ๐š๐ซ ๐†๐ž๐ง๐ฎ๐ฌ ๐€๐๐’ ๐›๐ž๐ž๐Ÿ ๐ฌ๐ข๐ซ๐ž๐ฌ ๐จ๐Ÿ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“, trusted by farmers across the UK to deliver reliable performance.

From Fertility Plus Blue and Fertility Plus Blue Elite leading the way, to strong demand for proven performers such as Netherton Black Rain and HW Mumbo Prince, these sires delivered for farms across the UK.

High uptake. Proven results. Trusted performance.

But while these rankings highlight the yearโ€™s favourites, ๐ญ๐ก๐ž ๐›๐ž๐ฌ๐ญ ๐ซ๐ž๐ฌ๐ฎ๐ฅ๐ญ๐ฌ ๐œ๐จ๐ฆ๐ž ๐Ÿ๐ซ๐จ๐ฆ ๐œ๐ก๐จ๐จ๐ฌ๐ข๐ง๐  ๐ฌ๐ข๐ซ๐ž๐ฌ ๐ญ๐ก๐š๐ญ ๐š๐ฅ๐ข๐ ๐ง ๐ฐ๐ข๐ญ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐ก๐ž๐ซ๐โ€™๐ฌ ๐›๐ซ๐ž๐ž๐๐ข๐ง๐  ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ.

๐ŸŒExplore our full lineup on Bull Search: https://eu1.hubs.ly/H0qxjMZ0

Want to win a Ridgeline jacket? ๐Ÿ‘€Enter our Powerstartยฎ๏ธ early order prize draw to be in with a chance of winning!Picture...
18/12/2025

Want to win a Ridgeline jacket? ๐Ÿ‘€

Enter our Powerstartยฎ๏ธ early order prize draw to be in with a chance of winning!

Pictured is customers Andrew Griffiths and David Hastings along with their Breeding Advisor, Trevor Stapleton. Andrew and David started using Powerstart on their silage this year and have been extremely happy with the fantastic results and the quality of the clamped silage!

๐Ÿšจ To be entered into our prize draw, place your Powerstart order by January 31st 2026:

๐Ÿ‘‰ Learn more & place your order: https://eu1.hubs.ly/H0qw4880

*T&Cs apply

๐Ž๐ง๐ž ๐Ÿ๐จ๐ซ ๐ญ๐ก๐ž ๐‚๐ก๐ซ๐ข๐ฌ๐ญ๐ฆ๐š๐ฌ ๐ฅ๐ข๐ฌ๐ญ! ๐ŸŽ„ ๐Ÿ‚๐๐ฎ๐„๐ซ๐š ๐€๐ณ๐ณ๐š๐ซ๐จ continues to stand out as one of our most reliable Wagyu sires.โœ” Easy calvin...
18/12/2025

๐Ž๐ง๐ž ๐Ÿ๐จ๐ซ ๐ญ๐ก๐ž ๐‚๐ก๐ซ๐ข๐ฌ๐ญ๐ฆ๐š๐ฌ ๐ฅ๐ข๐ฌ๐ญ! ๐ŸŽ„ ๐Ÿ‚

๐๐ฎ๐„๐ซ๐š ๐€๐ณ๐ณ๐š๐ซ๐จ continues to stand out as one of our most reliable Wagyu sires.

โœ” Easy calving
โœ” Exceptional calf quality
โœ” Our shortest-ever gestation Wagyu
โœ” Platinum fertility sire

With BeefAdvantage results well above breed average for gestation length and calving ease, Azzaro is a smart choice for driving efficiencies across your system.

To find out more head to bull search or contact our team on ๐ŸŽ๐Ÿ๐Ÿ๐Ÿ•๐ŸŽ ๐Ÿ”๐Ÿ๐Ÿ”๐Ÿ”๐Ÿ๐Ÿ–.
๐ŸŒhttps://eu1.hubs.ly/H0qxC6q0

Applications for our 2026 Graduate Scheme are now open! ๐ŸŽ“If you have a passion for agriculture, our graduate scheme may ...
12/12/2025

Applications for our 2026 Graduate Scheme are now open! ๐ŸŽ“

If you have a passion for agriculture, our graduate scheme may be the perfect fit for you. Across the programme, you will rotate through different parts of our business, build valuable skills, and take on projects that make an impact from day one.

Applications close 30th January 2026.

๐Ÿ”— Learn more and apply today: https://eu1.hubs.ly/H0qnPRk0

Looking to increase the profitability of your beef cross calves?With Sexcelยฎ Male Beef, you can produce easy-calving mal...
12/12/2025

Looking to increase the profitability of your beef cross calves?

With Sexcelยฎ Male Beef, you can produce easy-calving male beef calves that deliver greater value across the supply chain.

โœ” Conception rates comparable to conventional beef semen when used in the same group of females
โœ” Earn an average of ยฃ70โ€“ยฃ100 more for male beef cross calves compared to females
โœ” Faster growth, fewer days to finish, and higher carcass value

Watch the short video below to see how Sexcel Male Beef can be seamlessly incorporated into your breeding strategy ๐Ÿ‘‡

Male Sexed genetics from our NuEra beef sires, offering a revolutionary solution for dairy farmers looking to improve the profitability of their beef cross c...

Weโ€™re all set and ready to welcome you at the Royal Ulster Winter Fair in Northern Ireland! ๐ŸŽ„Find us on ๐’๐ญ๐š๐ง๐ ๐Ÿ•๐Ÿ’, where ...
11/12/2025

Weโ€™re all set and ready to welcome you at the Royal Ulster Winter Fair in Northern Ireland! ๐ŸŽ„

Find us on ๐’๐ญ๐š๐ง๐ ๐Ÿ•๐Ÿ’, where our team is ready to answer your questions and help guide you through the best genetics solutions for your herd.

Weโ€™re pleased to be joined today by Ed Webb, from Solnua (formerly Ireland Genetics), and Diego Galli from Norwegian Red, who will be on stand throughout the day to answer any question you may have.

Be sure to stop by to meet the team, explore our latest offers, and enjoy some refreshments while you're with us. We look forward to seeing you!

10/12/2025

Behind every great herd is a clear vision - and the right genetics to move it forward.

๐Ÿฎ Genus ABS 2025 โ€œwrappedโ€ is here, showcasing ๐จ๐ฎ๐ซ ๐ฆ๐จ๐ฌ๐ญ ๐ฉ๐จ๐ฉ๐ฎ๐ฅ๐š๐ซ ๐”๐Š ๐๐š๐ข๐ซ๐ฒ ๐ฌ๐ข๐ซ๐ž๐ฌ ๐จ๐Ÿ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“. These bulls reflect some of the key traits that matter most on farm today: fertility, high components and health for long-term profitability.

But while these rankings highlight the yearโ€™s favourites, ๐ญ๐ก๐ž ๐›๐ž๐ฌ๐ญ ๐ซ๐ž๐ฌ๐ฎ๐ฅ๐ญ๐ฌ ๐œ๐จ๐ฆ๐ž ๐Ÿ๐ซ๐จ๐ฆ ๐œ๐ก๐จ๐จ๐ฌ๐ข๐ง๐  ๐ฌ๐ข๐ซ๐ž๐ฌ ๐ญ๐ก๐š๐ญ ๐š๐ฅ๐ข๐ ๐ง ๐ฐ๐ข๐ญ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐ก๐ž๐ซ๐โ€™๐ฌ ๐›๐ซ๐ž๐ž๐๐ข๐ง๐  ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ.

Whether you're targeting improved fertility, calving ease, milk quality or stronger health traits, Genus ABS has the sires to help you make confident, targeted progress - building a herd thatโ€™s productive, profitable and ready for the future.

๐–๐ก๐š๐ญ๐ž๐ฏ๐ž๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐›๐ซ๐ž๐ž๐๐ข๐ง๐  ๐ ๐จ๐š๐ฅ๐ฌ ๐Ÿ๐จ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“, ๐จ๐ฎ๐ซ ๐ญ๐ž๐š๐ฆ ๐š๐ง๐ ๐ญ๐จ๐จ๐ฅ๐ฌ ๐š๐ซ๐ž ๐ก๐ž๐ซ๐ž ๐ญ๐จ ๐ก๐ž๐ฅ๐ฉ ๐ฒ๐จ๐ฎ ๐ ๐ž๐ญ ๐ญ๐ก๐ž๐ซ๐ž.

๐ŸŒExplore our full lineup on Bull Search: https://absbullsearch.absglobal.com

Whilst we are experiencing a lot of wet weather, cows are facing higher mastitis pressures. Damp bedding and humid sheds...
08/12/2025

Whilst we are experiencing a lot of wet weather, cows are facing higher mastitis pressures.

Damp bedding and humid sheds create the ideal environment for mastitis causing bacteria. Keep bedding dry and give housed cows extra protection with Valiantยฎ our udder care range โœจ

โžก๏ธ Find out more about Valiantยฎ here: https://eu1.hubs.ly/H0qfwKY0

๐๐ž๐ฐ ๐ฉ๐ซ๐จ๐จ๐Ÿ ๐ซ๐ฎ๐ง. ๐๐ž๐ฐ ๐ฌ๐ข๐ซ๐ž๐ฌ. ๐๐ž๐ฐ ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐ž๐ฌ ๐Ÿ๐จ๐ซ ๐ฉ๐ซ๐จ๐Ÿ๐ข๐ญ.The December Sire Summary is well underway and itโ€™s packed with b...
06/12/2025

๐๐ž๐ฐ ๐ฉ๐ซ๐จ๐จ๐Ÿ ๐ซ๐ฎ๐ง. ๐๐ž๐ฐ ๐ฌ๐ข๐ซ๐ž๐ฌ. ๐๐ž๐ฐ ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐ž๐ฌ ๐Ÿ๐จ๐ซ ๐ฉ๐ซ๐จ๐Ÿ๐ข๐ญ.

The December Sire Summary is well underway and itโ€™s packed with bulls that deliver component strength, fertility, efficiency and longevity.

Explore some of the key sires shaping the future of UK dairy.๐Ÿ‘‰

Read the December Sire Summary results, showcasing Genus ABSโ€™ strength in both profit focused and balanced sires.

Friesian Friday! ๐Ÿฎ A fantastic proof week, with ๐Ÿ๐Ÿ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ญ๐จ๐ฉ ๐Ÿ๐ŸŽ genomic bulls from Genus ABS!Unmatched genetic diversit...
05/12/2025

Friesian Friday! ๐Ÿฎ

A fantastic proof week, with ๐Ÿ๐Ÿ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ญ๐จ๐ฉ ๐Ÿ๐ŸŽ genomic bulls from Genus ABS!

Unmatched genetic diversity:
๐Ÿ๐Ÿ ๐ฌ๐ข๐ซ๐ž๐ฌ and ๐Ÿ– ๐ฆ๐š๐ญ๐ž๐ซ๐ง๐š๐ฅ ๐ ๐ซ๐š๐ง๐๐ฌ๐ข๐ซ๐ž๐ฌ feature across the top 20, giving you a broad, balanced and future-proof selection of elite Friesian genetics.

๐Ÿ† Leading the way:
Goonhilly Coverack remains the #๐Ÿ ๐ ๐ž๐ง๐จ๐ฆ๐ข๐œ ๐…๐ซ๐ข๐ž๐ฌ๐ข๐š๐ง ๐ฌ๐ข๐ซ๐ž ๐š๐ญ ยฃ๐Ÿ‘๐Ÿ‘๐Ÿ ๐๐‹๐ˆ

New entrants:
โœ”๏ธ Pritch Coverman - ยฃ304 PLI
Coverack X Chad

โœ”๏ธ Catlane Maximus - ยฃ249 PLI
Stalagmite X Caleb

โœ”๏ธ Goonhilly Clive - ยฃ220 PLI
Jigsaw X Isaac

โœ”๏ธ Balcairn Joey - ยฃ186 PLI
Land X Conrid

With leading performers, diverse pedigrees and impressive young sires joining the rankings, the Genus ABS Friesian portfolio continues to deliver sustainable genetic progress and long-term value on farm.

๐Ÿ” Explore our Friesian line-up on Bull Search: https://eu1.hubs.ly/H0qctdT0

Address

Genus Breeding Ltd, Alpha Building, London Road
Nantwich
CW57JW

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