Genus ABS

22/12/2025

To our customers: thank you for your collaboration, commitment, and trust. We’re proud to work alongside you in building a sustainable, profitable, and productive future for agriculture.

19/12/2025

Looking for your next career move? 🔍

We’re hiring for a Livestock Person!

📍Whenby

Reporting to the UK Livestock Manager, you will be responsible for providing the highest levels of care and husbandry to some of the most valuable beef and dairy bulls in the global artificial insemination industry.
NOTE - For biosecurity reasons you must be livestock-free

🔗 Find out more and apply today: https://eu1.hubs.ly/H0qzBZW0

19/12/2025

𝐘𝐨𝐮𝐫 𝟐𝟎𝟐𝟓 𝐆𝐞𝐧𝐮𝐬 𝐀𝐁𝐒 𝐁𝐞𝐞𝐟 𝐖𝐫𝐚𝐩𝐩𝐞𝐝. 🐂

These were the 𝟏𝟎 𝐦𝐨𝐬𝐭 𝐩𝐨𝐩𝐮𝐥𝐚𝐫 𝐆𝐞𝐧𝐮𝐬 𝐀𝐁𝐒 𝐛𝐞𝐞𝐟 𝐬𝐢𝐫𝐞𝐬 𝐨𝐟 𝟐𝟎𝟐𝟓, trusted by farmers across the UK to deliver reliable performance.

From Fertility Plus Blue and Fertility Plus Blue Elite leading the way, to strong demand for proven performers such as Netherton Black Rain and HW Mumbo Prince, these sires delivered for farms across the UK.

High uptake. Proven results. Trusted performance.

But while these rankings highlight the year’s favourites, 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐜𝐨𝐦𝐞 𝐟𝐫𝐨𝐦 𝐜𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐬𝐢𝐫𝐞𝐬 𝐭𝐡𝐚𝐭 𝐚𝐥𝐢𝐠𝐧 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐡𝐞𝐫𝐝’𝐬 𝐛𝐫𝐞𝐞𝐝𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲.

🌐Explore our full lineup on Bull Search: https://eu1.hubs.ly/H0qxjMZ0

18/12/2025

Want to win a Ridgeline jacket? 👀

Enter our Powerstart®️ early order prize draw to be in with a chance of winning!

Pictured is customers Andrew Griffiths and David Hastings along with their Breeding Advisor, Trevor Stapleton. Andrew and David started using Powerstart on their silage this year and have been extremely happy with the fantastic results and the quality of the clamped silage!

🚨 To be entered into our prize draw, place your Powerstart order by January 31st 2026:

👉 Learn more & place your order: https://eu1.hubs.ly/H0qw4880

*T&Cs apply

18/12/2025

𝐎𝐧𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬 𝐥𝐢𝐬𝐭! 🎄 🐂

𝐍𝐮𝐄𝐫𝐚 𝐀𝐳𝐳𝐚𝐫𝐨 continues to stand out as one of our most reliable Wagyu sires.

✔ Easy calving
✔ Exceptional calf quality
✔ Our shortest-ever gestation Wagyu
✔ Platinum fertility sire

With BeefAdvantage results well above breed average for gestation length and calving ease, Azzaro is a smart choice for driving efficiencies across your system.

To find out more head to bull search or contact our team on 𝟎𝟏𝟐𝟕𝟎 𝟔𝟏𝟔𝟔𝟏𝟖.
🌐https://eu1.hubs.ly/H0qxC6q0

12/12/2025

Applications for our 2026 Graduate Scheme are now open! 🎓

If you have a passion for agriculture, our graduate scheme may be the perfect fit for you. Across the programme, you will rotate through different parts of our business, build valuable skills, and take on projects that make an impact from day one.

Applications close 30th January 2026.

🔗 Learn more and apply today: https://eu1.hubs.ly/H0qnPRk0

12/12/2025

Looking to increase the profitability of your beef cross calves?

With Sexcel® Male Beef, you can produce easy-calving male beef calves that deliver greater value across the supply chain.

✔ Conception rates comparable to conventional beef semen when used in the same group of females
✔ Earn an average of £70–£100 more for male beef cross calves compared to females
✔ Faster growth, fewer days to finish, and higher carcass value

Watch the short video below to see how Sexcel Male Beef can be seamlessly incorporated into your breeding strategy 👇

Male Sexed genetics from our NuEra beef sires, offering a revolutionary solution for dairy farmers looking to improve the profitability of their beef cross c...

11/12/2025

We’re all set and ready to welcome you at the Royal Ulster Winter Fair in Northern Ireland! 🎄

Find us on 𝐒𝐭𝐚𝐧𝐝 𝟕𝟒, where our team is ready to answer your questions and help guide you through the best genetics solutions for your herd.

We’re pleased to be joined today by Ed Webb, from Solnua (formerly Ireland Genetics), and Diego Galli from Norwegian Red, who will be on stand throughout the day to answer any question you may have.

Be sure to stop by to meet the team, explore our latest offers, and enjoy some refreshments while you're with us. We look forward to seeing you!

10/12/2025

Behind every great herd is a clear vision - and the right genetics to move it forward.

🐮 Genus ABS 2025 “wrapped” is here, showcasing 𝐨𝐮𝐫 𝐦𝐨𝐬𝐭 𝐩𝐨𝐩𝐮𝐥𝐚𝐫 𝐔𝐊 𝐝𝐚𝐢𝐫𝐲 𝐬𝐢𝐫𝐞𝐬 𝐨𝐟 𝟐𝟎𝟐𝟓. These bulls reflect some of the key traits that matter most on farm today: fertility, high components and health for long-term profitability.

But while these rankings highlight the year’s favourites, 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐜𝐨𝐦𝐞 𝐟𝐫𝐨𝐦 𝐜𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐬𝐢𝐫𝐞𝐬 𝐭𝐡𝐚𝐭 𝐚𝐥𝐢𝐠𝐧 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐡𝐞𝐫𝐝’𝐬 𝐛𝐫𝐞𝐞𝐝𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲.

Whether you're targeting improved fertility, calving ease, milk quality or stronger health traits, Genus ABS has the sires to help you make confident, targeted progress - building a herd that’s productive, profitable and ready for the future.

𝐖𝐡𝐚𝐭𝐞𝐯𝐞𝐫 𝐲𝐨𝐮𝐫 𝐛𝐫𝐞𝐞𝐝𝐢𝐧𝐠 𝐠𝐨𝐚𝐥𝐬 𝐟𝐨𝐫 𝟐𝟎𝟐𝟓, 𝐨𝐮𝐫 𝐭𝐞𝐚𝐦 𝐚𝐧𝐝 𝐭𝐨𝐨𝐥𝐬 𝐚𝐫𝐞 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐠𝐞𝐭 𝐭𝐡𝐞𝐫𝐞.

🌐Explore our full lineup on Bull Search: https://absbullsearch.absglobal.com

08/12/2025

Whilst we are experiencing a lot of wet weather, cows are facing higher mastitis pressures.

Damp bedding and humid sheds create the ideal environment for mastitis causing bacteria. Keep bedding dry and give housed cows extra protection with Valiant® our udder care range ✨

➡️ Find out more about Valiant® here: https://eu1.hubs.ly/H0qfwKY0

06/12/2025

𝐍𝐞𝐰 𝐩𝐫𝐨𝐨𝐟 𝐫𝐮𝐧. 𝐍𝐞𝐰 𝐬𝐢𝐫𝐞𝐬. 𝐍𝐞𝐰 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐟𝐨𝐫 𝐩𝐫𝐨𝐟𝐢𝐭.

The December Sire Summary is well underway and it’s packed with bulls that deliver component strength, fertility, efficiency and longevity.

Explore some of the key sires shaping the future of UK dairy.👉

Read the December Sire Summary results, showcasing Genus ABS’ strength in both profit focused and balanced sires.

05/12/2025

Friesian Friday! 🐮

A fantastic proof week, with 𝟏𝟐 𝐨𝐟 𝐭𝐡𝐞 𝐭𝐨𝐩 𝟐𝟎 genomic bulls from Genus ABS!

Unmatched genetic diversity:
𝟏𝟏 𝐬𝐢𝐫𝐞𝐬 and 𝟖 𝐦𝐚𝐭𝐞𝐫𝐧𝐚𝐥 𝐠𝐫𝐚𝐧𝐝𝐬𝐢𝐫𝐞𝐬 feature across the top 20, giving you a broad, balanced and future-proof selection of elite Friesian genetics.

🏆 Leading the way:
Goonhilly Coverack remains the #𝟏 𝐠𝐞𝐧𝐨𝐦𝐢𝐜 𝐅𝐫𝐢𝐞𝐬𝐢𝐚𝐧 𝐬𝐢𝐫𝐞 𝐚𝐭 £𝟑𝟑𝟐 𝐏𝐋𝐈

New entrants:
✔️ Pritch Coverman - £304 PLI
Coverack X Chad

✔️ Catlane Maximus - £249 PLI
Stalagmite X Caleb

✔️ Goonhilly Clive - £220 PLI
Jigsaw X Isaac

✔️ Balcairn Joey - £186 PLI
Land X Conrid

With leading performers, diverse pedigrees and impressive young sires joining the rankings, the Genus ABS Friesian portfolio continues to deliver sustainable genetic progress and long-term value on farm.

🔍 Explore our Friesian line-up on Bull Search: https://eu1.hubs.ly/H0qctdT0