Endurance Academy

Evidence-based performance consultancy for serious amateur & masters runners and cyclists.

29/01/2026

Coaching isn’t about being elite — and it’s not about doing more 🔁

It’s for people who want:
✔️ structure
✔️ clarity
✔️ consistency
✔️ support that fits real life

It’s not for shortcuts, hacks, or skipping recovery.

The best coaching relationships are partnerships 🤝
You don’t need to be perfect — just willing to engage, communicate, and trust the process.

👉 If you’re a road, trail or fell runner and want structure, guidance and accountability, send us a message with “COACHING” and we’ll chat through whether it’s a good fit — no pressure, no hard sell.

Swipe through 👉

27/01/2026

Road, trail and fell running all look similar from the outside…
but they stress the body in very different ways 🧠

Pacing on the road 🛣️
Strength and durability on trails 🌲
Power, resilience and technique in the fells ⛰️

Good coaching respects those differences — and you.

Whether you’re chasing races, rebuilding consistency, or just want to feel stronger and more confident running, structure makes it simpler 🔁

Swipe through 👉

22/01/2026

Fell season is coming ⛰️— and the hills don’t forgive shortcuts.

Fell running isn’t just “road running but slower”.

It asks for:

• calf & ankle strength
• hip stability
• downhill control under fatigue
• confidence on uneven ground

Most fell niggles we see show up before the racing even starts — usually when hill reps go up but strength hasn’t.

A little work now saves a lot of frustration later.

✔️ assess
✔️ strengthen
✔️ keep you running when the terrain gets spicy

⛰️ North East runners — if you’re eyeing up fell races this spring
📩 DM FELL and we’ll get you hill-ready

19/01/2026

Easy days aren’t wasted sessions 😴
They’re what allow the hard ones to work.

They build your aerobic base 🫀
Support recovery 🔁
Lower stress 🧠
And keep you consistent week after week 📈

If every session feels hard — something’s off.

Train easy enough to recover.
Train smart enough to progress.

Swipe through 👉

16/01/2026

Motivation is great… when it shows up 😅
But it’s not what builds long-term fitness.

Consistency is 🔁

The sessions you do when you’re busy.
The easy days you don’t skip.
The small habits you repeat week after week 🧱

Real progress comes from training that fits your life — supported by good fuelling 🍽️, proper recovery 😴 and realistic expectations 🧠.

You don’t need to be “on it” all the time.
You just need a plan you can stick to.

Swipe through 👉

14/01/2026

“Just train harder” sounds simple… but it’s rarely the answer 🤔

Progress doesn’t come from piling on more sessions or pushing hard every time.

It comes from structure, timing, and balance — knowing when to push, when to hold back, and when to recover.

Threshold work is a great example 🔥

Done well, it builds big endurance gains.

Done badly, it just leaves you tired, frustrated, and stuck.

Real coaching looks at the whole picture:

training load 🏃‍♂️
fuel 🍽️
sleep 😴
stress 🧠
recovery 🔁

Whether your goal is to get fitter, healthier, or perform better — clarity always beats chaos.

Swipe through 👉

12/01/2026

A lot of people put off booking sports therapy because they’re unsure what to expect.

Will it hurt?
Will I be told to stop training?
Is it just massage?

In reality, a good sports therapy session is about understanding your body, calming things down, and giving you a clear plan forward — whether that’s back to running, cycling, gym work, or just pain-free daily life.

If something’s been niggling and you’re unsure where to start, this is exactly what an initial assessment is for.

📍 Newcastle
📩 DM “CHECK”
🔗 Bookings via jon@enduranceacademy.co.uk or DM

12/12/2025

⭐ Caption: Performance & Fuel MOT (£100)

Why guessing your nutrition costs performance.

Most athletes train hard… but guess their fuelling.
And that guesswork shows up in all the places you don’t want it:

⚠️ Inconsistent sessions
⚠️ Random energy dips
⚠️ Stalled progress despite doing the work

Your body isn’t the problem — the plan is.
A Performance & Fuel MOT gives you clarity so every session actually counts.

✅ What you get:

1️⃣ Nutrition & energy review — understand exactly what your body needs day-to-day.
2️⃣ Training habit check — spot the gaps that quietly drain performance.
3️⃣ Clear, written next steps — simple, personalised actions you can start immediately.

When you stop guessing, performance stops plateauing.

📩 DM “CHRISTMAS” to grab the £100 voucher
Perfect for runners, cyclists, and anyone training for a big 2026 goal.

10/12/2025

🎁 Christmas Gift Ideas for Runners, Cyclists & Busy Athletes

If you’re buying for someone who already has everything…
help them train smarter, recover better, and feel stronger in 2026.

From stocking-filler recovery to a full coaching kick-start, our Christmas vouchers are designed to make a real difference — not just sit in a drawer.

✅ Sports massage & physio
✅ Nutrition & performance reviews
✅ Race-ready fuelling support
✅ Coaching & metabolic analysis

🎄 Digital or printed vouchers
⏳ Redeemable for 12 months
🔁 Flexible across Endurance Academy X SMP services

📩 DM “CHRISTMAS” to order
or tag someone who’d love this 👇

07/11/2025

Friday check-in 🔍

Before the weekend begins, pause for two minutes to reflect:

1️⃣ One session that went well
2️⃣ One thing you learned
3️⃣ One small win outside of training

These reflections help you build awareness, not just fitness.

Because performance isn’t just about watts, pace, or distance — it’s about progress in the small details 💙

Enjoy the rest day, recovery ride, or easy jog — you’ve earned it 👊

05/11/2025

Feeling flat mid-week? 😩

It’s probably not your training load — it’s your fuel strategy.

Midweek is where most athletes under-fuel without realising it:
👉 Breakfast gets rushed or skipped
👉 Sessions happen on empty
👉 Protein intake drops
👉 Recovery meals are delayed or missed

Each of those adds up to slower sessions, low motivation, and poor recovery.

Swipe through for 4 quick fixes you can start today 🔁

🥣 Eat breakfast within 30–60 mins of waking
⚡ Add carbs before key sessions
🍗 Get 20–30g protein every 3–4 hours
🍝 Prioritise recovery meals (within 30 mins of finishing)

These aren’t extras — they’re performance essentials 💪

Fuel smart → train hard → recover faster 💙

02/11/2025

💬 Sunday Night Check-In | End of Week Reflections 💪

Another week done ✅ and plenty of momentum rolling into November 👊

Our trial athletes are settling in brilliantly — consistent sessions, smart fuelling, and getting into that rhythm that makes the difference long term 🔁

Our long-term athletes are showing exactly what consistent, structured work looks like — progress everywhere from base miles to race performances.

Special shout-out to Alison, who’s out in New York taking on the marathon 🇺🇸👏 and absolutely smashing it so far — we’re all cheering you on from home 💙

As we move into a new week:
• Check your plan for any updates or changes 🗓️
• Prep your kit and nutrition for the days ahead 🥣🚴‍♂️🏃‍♀️
• Remember: recovery is still training — sleep, eat well, hydrate, repeat 🔁

Let’s make November count 🔥

Address

Newcastle Upon Tyne

Telephone

+447738586985

Website

http://enduranceacademy.co.uk/

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Want your practice to be the top-listed Clinic in Newcastle upon Tyne?

The Endurance Academy

Hi, thanks for checking out our page ‘The Endurance Academy’ the new rebrand of ‘Bateman Sports Therapy. We're still working away in the background, so expect lots more to come from the site in the future.

So who are we? We are a close knit group of sports scientists and coaches (Jon Bateman & Alan Copland) who work with competitive and recreational athletes of all levels to ensure they surpass their goals. Working across Northern England and Central Italy, we offer a number of services that we feel are integral when supporting you guys.

So what can we offer you? A training program which can include cycling, swimming, running and strength work. A nutritional plan which will assess your current eating habits and help you lose that fat mass while keeping that much wanted lean mass! A top class sports massage service service to keep those aches and pains away, allowing you to stay consistent in your exercise routine. Consistency is key! Finally, our mentoring service. This is ground breaking and something that we all need but maybe don't quite understand. Why do we do what we do? Do I really want this? I've lost my mojo? All sound familiar?

Short and sweet for now, but get in touch for more on what we can do for you.