16/09/2025
So, I got called “love” at the checkout by a young man I don't know likely less than half my age. I was raging... maybe soe will think 'she's overreacting' but this matters!
I know, on the surface, it seems harmless and friendly, even. But let’s not pretend these moments don’t carry weight.
It’s these small, everyday interactions that quietly reinforce a very loud message:
You’re older now, so you matter a little less.
This is gendered ageism in action. It’s not always cruel or obvious. Often, it’s wrapped in politeness. But the impact? Still there and still valid.
Because what’s really being said is:
You’re no longer seen as an individual.
You’re just an older woman.
A “love”, a “dear”, a “pet”.
Diminished. Dismissed.
Language matters. How we speak to women as they age matters.
And how often we let these moments pass without challenging them, that matters too.
You don’t need to make a scene. But you are allowed to notice. You are allowed to feel that sting. And you are absolutely allowed to expect more.
Have you ever had a moment like this? Where gendered ageism hit you in the face?
Let me know in the comments. The more we name these experiences, the harder they are to ignore.
