Endurance Academy

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Endurance Academy

Endurance Coaching and Sports Nutrition

28/07/2025

Struggling with energy dips or poor recovery? Start here.

The Fuel Smart FOUNDATION plan is now available on TrainingPeaks 🥄
This 4-week nutrition-only plan teaches you how to fuel smarter — without counting calories or overhauling your entire diet.

✔️ Pre/during/post fuelling guidance
✔️ Practical tools and tasks
✔️ Build your own race strategy

No workouts included. Just the fuelling structure to make them work better.

🔗 Link in bio or search “Fuel Smart” on TP.

18/07/2025

🏃‍♂️ Case Study: Athlete B – The Middle-Aged Runner With a Belly

The Situation:
Meet Athlete B. He’s 47, runs 4–5 times a week, loves parkrun and 10Ks, and dreams of getting back under 45 minutes. But…

👎 Despite all the running, the belly won’t shift.
👎 Energy crashes mid-run.
👎 Weight creeps up slowly each year.
👎 He skips breakfast, snacks mid-afternoon, and underfuels training.

He thinks more miles or harder intervals will fix it. But training harder on a poor fuelling strategy is like building on sand.

⸻

What’s Going Wrong?

❌ Low energy availability – underfuelling for training and recovery.
❌ Inconsistent protein – missing out on lean mass support and satiety.
❌ High stress & poor sleep – disrupting hormones and fat loss.
❌ Weekend ‘reward eating’ – wiping out weekday progress.
❌ Too much ‘grey zone’ training – adding fatigue, not fitness.

⸻

How We Fixed It:

✅ Fuelled training – we introduced a small pre-run snack and better carb periodisation.
✅ Protein goals – we hit 3–4 protein targets across the day to support muscle and reduce cravings.
✅ Energy timing – we stopped the ‘evening calorie dump’ and spread food across the day.
✅ Sleep & recovery – we worked on bedtime routines and caffeine cutoffs.
✅ Training tweaks – added more easy, less junk mileage, and two well-placed quality sessions.

⸻

The Result (12 Weeks In):
🔥 3kg down (body fat, not muscle)
🏃‍♂️ 10K PB by over 90 seconds
🍽️ Better energy, fewer cravings, improved sleep
💪 Lost the belly – gained a plan that works

⸻

🧠 This is typical of the middle-aged runners I work with.

You don’t need to starve yourself or run yourself into the ground. You need the right structure, fuelling and strategy.

📩 DM me “BELLY” if this sounds familiar and I’ll show you how we can fix it for you too.

15/07/2025

We don’t just work with athletes. Sure, we fuel race-day performances, training blocks, and podium chasers…

…but we also work with:

✨ Tired parents
✨ Stressed professionals
✨ Gym dabblers
✨ Weekend warriors
✨ Anyone just trying to feel better in their own skin

If you’re navigating long days, low energy, and a million competing demands — guess what? You deserve performance-level nutrition too.

It’s not about chasing medals — it’s about showing up for yourself, with a body and brain that works for the life you lead.

🔬 Science-backed
🧠 Real-world smart
📦 No off-the-shelf plans — just coaching built around you

📩 Ready to fuel your everyday performance? Drop us a message. You don’t need to be an athlete — just ready for change.

Enjoy your weekend guys 🥰

08/07/2025

🍝 Ever wonder why your plate shouldn’t look the same as someone else’s?

Because personalised calorie targets matter. A lot.

Here’s why the one-size-fits-all approach doesn’t cut it 👇

💥 1. Everyone’s energy needs are different
Age, gender, size, training load, metabolism — all these impact how much fuel you actually need.
Copy-paste diets? Nah. They can leave you drained, sluggish, or stuck.

🎯 2. Your goals = your targets
• Fat loss? A smart deficit protects muscle + supports metabolism.
• Muscle gain? A controlled surplus builds lean mass without excess fat.
• Training hard? Fuel = energy, recovery, and results.

🏃‍♀️ 3. Athletic edge
Food isn’t just fuel — it’s your secret weapon. Hit the right numbers and you’ll feel the difference in training, racing, and recovery.

🥦 4. Avoid nutrient gaps
Balancing your carbs, protein, and fats doesn’t just power performance — it supports health too.

🧠 5. It’s actually sustainable
No obsessive food weighing needed. Personalised nutrition can slot right into your daily life — yes, even family dinners 👨‍👩‍👧‍👦

💬 Loads of my clients are already doing this — and thriving.
Keen to see how it could work for you?
Drop us a message. Let’s chat 👇

06/07/2025

Fueling up right is just as important as training hard! 🥑⚽️

For youth and junior footballers, the right nutrition powers performance, recovery, and growth. Not only in the short term, but sets you up for life too.

Let’s make every meal count!

For more details on how we can help elevate your game, reach out!

Whether you’re a team or an individual player, we offer personalized guidance to fuel your success on and off the field. ⚽️💥
.........

……….
At the and we are fully qualified post graduate practitioners . Fully indemnified and accredited with our own specific national governing bodies to abide by strict Professional codes of conduct. You can be confident in the high standards we strive for.

05/07/2025

Unlock Your Potential with Our Endurance Coaching! 🏃‍♀️💪

Are you ready to take your endurance training to the next level? Here’s why joining us will make all the difference:

✨ Structure: A well-designed plan that takes the guesswork out of training. Every session has a purpose!
👥 Accountability: Stay motivated with the support of a coach who’s with you every step of the way.
🗓️ Planning: Customized training plans tailored to your goals, making sure every workout gets you closer to success.
🚫 Less Procrastination: With clear guidance, you’ll spend less time wondering what to do, and more time putting in quality work.
🎯 Goal-Oriented: Every plan is designed with your unique goals in mind, ensuring your training takes you where you want to be.
📊 Analysis: Detailed performance analysis helps you understand your progress, refine your training, and achieve optimal results.FuelYourGoals
😊 Fun: We make training enjoyable, helping you stay consistent and keep a positive mindset.
💪 Strength Work: Get strength training support from an MSC-qualified physiotherapist to boost your resilience and reduce injury risk.
🥗 Nutrition Guidance: Receive expert nutrition advice from a BDA-qualified SNER sports nutritionist to fuel your performance effectively.
📱 Easy to Follow: Access your plan on TrainingPeaks or Intervals.icu—making it simple and convenient to track your progress.

Ready to make your next training season your best yet? Join us today!

……….

At the and we are fully qualified post graduate practitioners . Fully indemnified and accredited with our own specific national governing bodies to abide by strict Professional codes of conduct. You can be confident in the high standards we strive for.

04/07/2025

Working with a BDA SENR (British Dietetic Association Sport and Exercise Nutrition Register)-qualified nutritionist offers significant benefits for athletes and those with specific performance goals. Here’s why:

1. Specialised Expertise in Sport Nutrition

A BDA SENR-qualified nutritionist possesses advanced training in sport and exercise nutrition, understanding the unique demands of athletes. They design evidence-based plans to optimize performance, recovery, and injury prevention.

2. Trusted and Accredited Credentials

The BDA SENR qualification ensures rigorous standards set by the British Dietetic Association, giving athletes confidence in receiving credible, high-quality advice.

3. Evidence-Based Guidance

These nutritionists rely on the latest research to provide safe, effective dietary plans tailored to enhancing performance and overall health.

4. A Holistic Approach

BDA SENR professionals address all dietary aspects, including pre- and post-training nutrition, hydration, recovery, and weight management. This approach helps athletes achieve peak performance while minimizing fatigue and injury risk.

5. Individualized Nutrition Plans

Tailored plans target specific goals like improving endurance, strength, body composition, or managing conditions such as eating disorders or food intolerances. They optimize macronutrient and micronutrient intake for peak results.

6. Commitment to Professional Development

SENR-qualified nutritionists engage in ongoing learning to stay updated with advancements in sports nutrition, ensuring athletes benefit from the latest strategies and trends.

7. Safe and Ethical Practice

These professionals adhere to strict ethical standards, providing advice that prioritizes the athlete’s long-term health. They also help identify and avoid harmful dieting trends.

Summary
Partnering with a BDA SENR-qualified nutritionist ensures specialized expertise, personalized plans, and evidence-based strategies, helping athletes achieve their goals safely and effectively.

03/07/2025

🔥 CARBS AFTER TRAINING? DON’T WAIT! 🔥

📢 A new study in Acta Physiologica reveals why timing matters for your recovery!

⚡ What they tested:
✅ 9 recreational athletes
✅ Two trials:
• Carbs immediately after exercise 🍞🥤
• Carbs delayed ⏳

💥 The results?
🚴‍♂️ Same muscle glycogen levels in both trials
😵 BUT delayed carbs = harder next-day workout & higher effort perception

💡 Takeaway: If you want to feel strong & ready for your next session, get those carbs in ASAP! 🥯🍚

✉️ Get in touch to find out how we can help your nutrition protocols....

26/06/2025

✨ Want to Feel Fitter, Stronger & Healthier—Without Starting Over Every Monday?

Our Health & Performance Coaching Plan combines nutrition, fitness & lifestyle coaching for sustainable results that last.

This is for you if:

🔹 You’re stuck in an all-or-nothing cycle
🔹 You want expert support without a strict “diet”
🔹 You’re ready to build habits that actually work for your life

We cover it all:

🥗 Evidence-based nutrition (no fads)
🏋️ Training & movement plans that fit your schedule
💡 Personalised health strategies (from sleep to stress)
📊 Real progress tracking (not just weight)

This is coaching, not a quick fix.

📩 DM “READY” or click the link in bio to join our next intake.

17/06/2025

By the time we hit our 40s, we’ve often learned (the hard way) that less isn’t always better—especially when it comes to food.

14/06/2025

🧐 True or False: Referees Burn as Many Calories as Midfielders?

✅ True.
Research shows elite football referees can cover 10–12 km per match — with bursts of sprinting, lateral movement, and rapid decision-making.

⚽ In fact, their energy expenditure and heart rate profiles are remarkably similar to midfielders. That means nutrition and recovery strategies should be just as dialled in.

📉 Skipping meals, poor hydration, or under-fuelling between matches can lead to:
– Slower decision-making
– Poor concentration
– Increased injury risk

📚 Want proof? Our research backs this 👉[dx.doi.org/10.1080/02640410903220310]
🧠 Need support? We've been working with top officials for a number of years, ensuring they fuel like pros. Don't fall behind.

📩 DM us or click the link in bio to optimise your performance.

http://dx.doi.org/10.1080/02640410903220310

13/06/2025

We don’t just work with athletes.
Sure, we fuel race-day performances, training blocks, and podium chasers…
…but we also work with:
✨ Tired parents
✨ Stressed professionals
✨ Gym dabblers
✨ Weekend warriors
✨ Anyone just trying to feel better in their own skin

If you’re navigating long days, low energy, and a million competing demands — guess what? You deserve performance-level nutrition too.

It’s not about chasing medals — it’s about showing up for yourself, with a body and brain that works for the life you lead.

🔬 Science-backed
🧠 Real-world smart
📦 No off-the-shelf plans — just coaching built around you

📩 Ready to fuel your everyday performance? Drop us a message. You don’t need to be an athlete — just ready for change.

Enjoy your weekend guys 🥰

Address

North Shields

Telephone

+447738586985

Website

http://enduranceacademy.co.uk/

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The Endurance Academy

Hi, thanks for checking out our page ‘The Endurance Academy’ the new rebrand of ‘Bateman Sports Therapy. We're still working away in the background, so expect lots more to come from the site in the future.

So who are we? We are a close knit group of sports scientists and coaches (Jon Bateman & Alan Copland) who work with competitive and recreational athletes of all levels to ensure they surpass their goals. Working across Northern England and Central Italy, we offer a number of services that we feel are integral when supporting you guys.

So what can we offer you? A training program which can include cycling, swimming, running and strength work. A nutritional plan which will assess your current eating habits and help you lose that fat mass while keeping that much wanted lean mass! A top class sports massage service service to keep those aches and pains away, allowing you to stay consistent in your exercise routine. Consistency is key! Finally, our mentoring service. This is ground breaking and something that we all need but maybe don't quite understand. Why do we do what we do? Do I really want this? I've lost my mojo? All sound familiar?

Short and sweet for now, but get in touch for more on what we can do for you.