19/03/2026
We like to believe that being an “employer of choice” comes down to pay and perks, but it often has more to do with how people are treated on an ordinary day.
What comes up, again and again, is how much people notice when their workplace actually cares about their lived experience - not just the values it claims to care about. The challenge is, it’s one thing to say your leadership is “human-centred” or your culture is “inclusive” - it's quite another to see what that really looks like...
when things get busy,
or people want different things from their work,
or someone’s having a tough time in their personal life.
The message is clear: genuine care, respect for what matters to individuals, and compassion are not “soft” at all - in fact, they sit right next to high standards and accountability. The best cultures don’t trade one off one for the other.
I had an honest conversation with Robin Rogers, Director of Economy and Place at Oxfordshire County Council, digging into what actually matters day to day.
Would be interested to hear how you would define an 'employer of choice'. If you want to listen, the new episode is now up: https://itstimeforchange.co.uk/captivate-podcast/what-being-an-employer-of-choice-really-means-in-todays-world