07/10/2025
We are often asked why we don’t post pictures of funerals and our answer has always remained simple - our clients grief is not our marketing opportunity.
When someone dies, often people can feel vulnerable. We want to protect people in their grief.
So in those early stages of navigating their new world, for us to take photographs or ask if we can, doesn’t seem quite right.
A lot of what we do at The Individual Funeral Company is based on feeling. If it doesn’t feel right then it probably isn’t.
Our clients get a protective bubble around them. We don’t take pictures. We don’t post them on our social media. We don’t tell people who our clients are.
Protecting people on their grief is exceptionally important to us.
There are times where clients have been overwhelmingly generous and have sent us pictures giving us permission to use them and even then, we wait months, often years before we do and we still check beforehand.
So while you may not see some of the extraordinary work we do, it is for a very good reason.
Sometimes it is better to be silent than shout the loudest.
