09/04/2026
We’ve shared an important update from Aphis Security that reflects a key shift in UK counter terrorism guidance.
The move from “Run, Hide, Tell” to “Guide, Shelter, Report” places greater emphasis on awareness, leadership, and coordinated response, especially for those responsible for the safety of others.
From a training perspective, this reinforces something we see every day:
👉 The right knowledge and preparation can make a critical difference in high-pressure situations.
Our courses are designed to go beyond theory - equipping individuals and teams with the practical skills, confidence, and decision-making ability needed to respond effectively when it matters most.
If your role involves public safety, security, or duty of care responsibilities, it’s worth ensuring your training reflects the latest guidance.
💬 Guidance evolves. Training should too.
The UK’s counter terrorism advice has evolved, and it matters for how we keep people safe.
You may be familiar with “Run, Hide, Tell”, but this has now been updated to “Guide, Shelter, Report.”
So what’s changed?
➡️ Guide - If it’s safe to do so, help direct people away from danger. Clear leadership can reduce panic and improve safe evacuation.
➡️ Shelter - Find and secure a safe place. Lock, block, and stay out of sight.
➡️ Report - Call 999 when safe, providing clear and accurate information to emergency services.
This shift reflects a more proactive, people-focused approach — particularly relevant for trained staff, stewards, and security teams who may be in a position to support others during an incident.
At Aphis Security, we continuously review our procedures to align with current national guidance - ensuring our teams are prepared, informed, and ready to respond calmly and effectively.
💬 Safety guidance evolves. So do we.