22/11/2025
Road Safety Week is always a great time to share this reminder about your child's roadside visibility in these darker winter months.
This image shows the difference in visibility between a child wearing a dark coat (bottom image) and the same child wearing a bright coat (top image), waiting to cross a road in the evening light.
If your child wears a dark winter coat, bear in mind that car drivers may not see them as clearly if they were to step out onto the road.
Of course, the main focus needs to be on driver awareness and reducing car speed, particularly around schools, but it doesn't hurt to think about small changes we can make that can perhaps add extra protection for our children, such as buying bright clothing!
Please share for awareness 💚