21/01/2026
Does the idea that we might hold unconscious biases worry you?
It did me. That is until I came across this excellent book. The End of Bias: Can We Change Our Minds? by Jessica Nordell.
Before reading this I realized I wasn’t immune from holding unconscious biases and I must have some but I had been tying myself in knots trying to identify what they were and how to bring them into conscious awareness so I could change them.
This book taught me three things that really resonated with me:
💡 The biases I hold are not my fault – as humans our universal urge to categorise things can natural lead to biases forming
💡 I can stop beating myself up for not being able to “figure them out” - our biases are shaped by countless influences — cultural, historical, family, friends, peers, lived experience…
So many layers that it’s often impossible to trace exactly what they are or where they came from.
💡 I don’t actually need to identify my specific biases in order to change them.
This book showed me we can take actions to prevent any unconscious biases we have from influencing what we say and do
And we can deliberately expose ourselves to new information in ways that reduce our biases.
As a hypnotherapist this is good to know, as I have found from experience that it is of course perfectly possible to have unconscious biases towards yourself as well as others.