03/09/2025
𝗪𝗲’𝗿𝗲 𝗡𝗼𝘁 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 — 𝗕𝘂𝘁 𝗪𝗲 𝗦𝗵𝗼𝘄 𝗨𝗽 𝗪𝗶𝘁𝗵 𝗛𝗲𝗮𝗿𝘁 𝗘𝘃𝗲𝗿𝘆 𝗗𝗮𝘆
At Apex, we’re the first to say: 𝘄𝗲 𝗺𝗮𝘆 𝗻𝗼𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗴𝗲𝘁 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁.
We’re human. We work in a human industry. And sometimes, like everyone else, t𝗵𝗶𝗻𝗴𝘀 𝗺𝗶𝗴𝗵𝘁 𝗻𝗼𝘁 𝗴𝗼 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗮𝘀 𝗽𝗹𝗮𝗻𝗻𝗲𝗱.
But here’s what matters most — 𝗼𝘂𝗿 𝗵𝗲𝗮𝗿𝘁𝘀 𝗮𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗹𝗮𝗰𝗲. 𝗪𝗲 𝗴𝗲𝗻𝘂𝗶𝗻𝗲𝗹𝘆 𝗰𝗮𝗿𝗲. And because we care, 𝘄𝗲’𝗹𝗹 𝗮𝗹𝘄𝗮𝘆𝘀 𝘀𝘁𝗿𝗶𝘃𝗲 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝗿𝗶𝗴𝗵𝘁, 𝗳𝗮𝗶𝗿𝗹𝘆 𝗮𝗻𝗱 𝘄𝗶𝘁𝗵 𝗰𝗼𝗺𝗽𝗮𝘀𝘀𝗶𝗼𝗻.
We consider the person receiving care, the family, and the team around them—because 𝘄𝗲 𝗸𝗻𝗼𝘄 𝗶𝘁’𝘀 𝗻𝗲𝘃𝗲𝗿 𝗷𝘂𝘀𝘁 𝗼𝗻𝗲 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗽𝘂𝘇𝘇𝗹𝗲.
𝗜𝗳 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝗳𝗲𝗲𝗹 𝘁𝗵𝗲 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗵𝗮𝘀 𝗱𝗿𝗼𝗽𝗽𝗲𝗱, 𝗼𝗿 𝘁𝗵𝗮𝘁 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗶𝘀𝗻’𝘁 𝗾𝘂𝗶𝘁𝗲 𝗿𝗶𝗴𝗵𝘁, 𝗽𝗹𝗲𝗮𝘀𝗲 𝗹𝗲𝘁 𝘂𝘀 𝗸𝗻𝗼𝘄 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆. Don’t sit with the frustration. 𝗚𝗶𝘃𝗲 𝘂𝘀 𝘁𝗵𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 to hear you, to learn, and to put things right.
That’s the only way we grow. And that’s how we keep doing what we set out to do—care with heart, honesty, transparency, accountability and humility. 💙
