Maternology Ltd

04/02/2026

Did you know that the popular nappy cream Sudocrem can increase jaundice levels in newborn babies?

31/01/2026

Calling all pregnant mums of Cheltenham and surrounding areas.

28/01/2026

Another amazing recommendation from a client I’ve supported. It’s always so exciting when clients choose me for their subsequent pregnancies! Getting to see the little ones I’ve cared for growing and thriving is amazing 🥹🥰

20/01/2026

You all probably know that I am passionate about the importance of breastfeeding education in pregnancy. Today I undertook a chat and her mum, who doesn’t speak English was there watching. My client told me that she understood me and absolutely loved it. It just goes to show that communication comes in all forms 😊.

15/01/2026

Having sent all of the evidence to a trust using intergrow charts last year, which appeared to fall on deaf ears I am so glad that NHS England has stepped in. Individual growth charts have shown to be the far more accurate in picking up both smaller babies and bigger babies and is an intrinsic tool for monitoring fetal wellbeing. I cannot understand why a very small number of trusts are not using individualised grow charts. 🤷‍♀️

I am a small business but pay for the perinatal institute grow package in order that I can closely monitor fetal growth for my clients closely and accurately and refer appropriately where there is a concern regarding babies growth.

Following NHSE’s announcement to ban the use of Intergrowth charts by 31st March 2026, trust should consider the management of existing plots in the interim.

See our recommendations to safely manage this transition! ➡

For more information, email gap@perinatal.org.uk

15/01/2026

Lovely review from a woman who reached out for a NIPT blood test. 🥰

Screening in pregnancy is such a personal choice and families need to be given all the information and chance to ask questions in order that they can make an informed choice.

The labs I use for my NIPT testing are based in the UK and have a quick turn around, of 2-3 working days and they work Saturday. I am always super impressed at how swift they are at processing the bloods and answering any questions I might have. This is very important for bloods that can carry such an anxious wait.

02/01/2026

Making an informed choice regarding induction of labour can be so difficult.

I’ve heard from many women who have felt very pressured having an induction of labour, despite feeling they weren’t given enough information regarding risks and benefits.

Sara Wickham has come up with 5 questions to ask if you are in the difficult position of making a decision regarding induction of labour.

What are the best questions to ask if you're offered induction of labour?

As someone who has researched and written about induction of labour for more than two decades, I get asked that quite a bit.

Especially as I have a fundamental belief that there is no one 'right' path for everyone.

Twenty years before anyone hashtagged , I was promoting that very idea to women and families.

One size doesn't fit all.

You need to decide what's right for you.

And in order to do that, you might need to ask some questions.

So I have put together this guide to the five best questions that you can ask in order to get more information and make the decisions that are right for you.

I'm also going to tell you what can you learn from the answers you are given.

You can find my blog post at https://www.sarawickham.com/articles-2/five-questions-to-ask-if-youre-offered-induction-of-labour/

I hope you'll find it useful.

31/12/2025

Happy new year to all of you lovely families out there! 🥳🎉🥂. May 2026 bring you all health and happiness 🥰.

24/12/2025

Wishing you all a very merry Christmas 🎅🎄🎁

23/12/2025

For those last minute shoppers out there!! No need to dash around. E-gift vouchers can be purchased from the comfort of your own sofa and emailed directly back to you to gift. Treat her to a pampering this Christmas 💆🎁🎄🎅

Use link ⬇️
https://squareup.com/gift/B3H0DQ7NRVH90/order

21/12/2025

Can’t wait to open this beautiful gift from one of my lovely clients for Christmas. 🥰

10/12/2025

This is so right! We need to look after women, babies and Midwives and make maternity services safer.

I was cabin crew before I became a midwife — and the contrast in safety culture is impossible to ignore ✈️➡️👶

Please sign campaign for midwifery safety link in bio if you agree ⚡️

If cabin crew approached safety the way maternity care is currently forced to, no plane would ever leave the runway.

Before take-off, cabin crew stop everything to run safety checks. They don’t skip them because the flight is busy. They don’t ignore warning lights because they’re short-staffed. And they don’t get blamed later for disasters caused by systemic failures.

Yet in the current NHS midwifery climate, safety checks are often treated as optional when staffing is unsafe, workloads are extreme, and pressure is relentless 🚨

Cabin crew are empowered to ground a plane if safety is compromised.
Midwives raise concerns — and are told to “just manage,” “prioritise,” or “cope.”

Cabin crew work with clear ratios, protected procedures, and a culture where risk is escalated, not normalised.
Midwives are working in conditions where abnormal has become routine — missed observations, delayed escalation, and moral injury are becoming the norm, not the exception 💔

When something goes wrong in aviation, the focus is on systems, culture, and learning.
In maternity care, individuals — often midwives — are too frequently left carrying the blame for environments they did not create.

Women deserve the same safety culture in birth as passengers expect in the air.
And midwives deserve the same protections, authority, and respect as professionals responsible for human lives.

Safety should never depend on goodwill, sacrifice, or silence.
If it’s not safe to fly, the plane doesn’t take off ✋✈️
If it’s not safe to provide care — midwives must be heard 🛑

Do you agree?