Supplement Specialists. Learn about the health benefits of our products. To people and their pets. Creating innovative products to cater for every customer.
The Golden Paste Company is dedicated to making the benefits of turmeric available to everyone.
29/08/2025
🐶🧡 FurrBoost Giveaway 🧡🐶
🏆Like, Comment and Share to your story for the chance to win the ultimate hydration prize!🏆
The winner will be announced on Friday 12th September.
🧡Good Luck!🧡
26/08/2025
🐶It is National Dog Day! 🐶
Tag us in your dog appreciation posts and us the ! 😍
24/08/2025
💙🐴What’s inside the tub? 🐴💙
TurmerBreathe™ is expertly formulated with carefully selected ingredients to support your horse’s respiratory system - all combined in a tasty, easy-to-feed pellet your horse will love!
Key Ingredients:
💙Turmeric
💙Cooked Linseed
💙Diamond V
💙Echinacea
💙Milk Thistle
💙Vitamin E & Selenium
💙Vitamin C
💙Mentholyptus
To celebrate the launch, we’ve created limited edition Launch Boxes.
✨Each box includes a sample of TurmerBreathe plus a free gift! ✨
☀️Golden Goodness!☀️
🐶What’s in your dogs bowl today? 🐶
😍A bowl full of goodness! 😍
Featuring Cobbydog’s Grain Free Duck & Sweet Potato complete dry food and our Golden Paste supplement.
This bowl is:
✅Free from artificial colours & flavours.
✅Hypoallergenic
✅Suitable for all breeds and ages.
Our flagship product and you guessed it, where we got our company name from! The Golden Paste is a ready to feed turmeric supplement in the form of a paste, suitable for raw, dry, and kibble diets.
18/08/2025
🐑✨ Did you know? Our pelleted supplements are perfect for all ruminants — including sheep! 🐑✨
✅ Easy to feed
✅ Formulated for health & vitality
✅ Loved by goats, sheep, alpacas and more!
Feeding Guidelines for Goats/Sheep: 1 teaspoon twice a day
Keep your herd happy and healthy — naturally!
15/08/2025
✨Subscribe & Save! ✨
Love our products? Order regularly?
Take your pets wellness routine to the next level with our subscription service.
Make it easy — subscribe for regular deliveries to suit your needs and save 10% on every order!
✔️ Never run out
✔️ Exclusive savings
✔️ Delivered straight to your door
🧡Subscribe & Save 10% today!🧡
13/08/2025
🧡Where is our Turmeric sourced?🧡
🌱Our turmeric is ethically sourced from farmers based in Java, Indonesia. We use organically grown raw ingredients, purchased from like-minded people and businesses. Our turmeric contains no fillers or additives as, we work closely with farmers in Indonesia to ensure our turmeric is pure and of the highest standard.🌱
The turmeric we purchase from Indonesia is a different variety compared to that which originates from India. Java turmeric is curcuma xanthorrhiza rather than curcuma longa which has higher antioxidant and essential oil content than the Indian varieties due to the presence of xanthorrhiza.
11/08/2025
Natural & Other Prohibited Substances (NOPS) either occur within certain ingredients or cross-contamination during processing. They’re deemed to exert an effect on a horse that might give an unfair advantage in competition or compromise welfare.
To hold the accreditation, we undergo stringent quality management procedures at every stage of our manufacturing process to ensure that our products are of the highest quality and standard.
Look out for the BETA NOPS logo on -
💧 TurmerAid
🌱 TurmerItch
💟 TurmerBreathe
🥇Be sure to choose a product with the BETA NOPS logo on the packaging for peace of mind!🥇
09/08/2025
🍓Berry powerful. Berry delicious. 🍓
Try our Berry Boost Turmeric Shot—a fruity fusion of strawberry, lime, and turmeric that’s as tasty as it is effective.
✔️ Naturally rich in vitamin C
✔️ Supports skin, gut & immune health
✔️ Made with our organic turmeric capsules
Tag a friend who needs a wellness upgrade!
Read about our Turmeric Shot Blog on our website... link in the comments!
05/08/2025
🐶🧡Its National Working Dog Day! 🧡🐶
Our Golden Paste pet’s are feeling the love today (as always!).
📸Leave pictures in the comments of your Pawfect pooch.
27/07/2025
🧡🐶What a fantastic weekend we have had at The Game Fair 2025! 🐶🧡
We’d like to say a massive thank you to everyone who came along to our stand over the last 3 days. It was lovely to see existing and new customers!
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In 2016, The Golden Paste Company founder, Janine Kell, contacted Will & Chris I’Anson, Shareholders and Directors of the parent company I’Anson Brothers Ltd (www.i’anson.co.uk). Janine and her husband Darren had set up a business in their kitchen producing turmeric-based Golden Paste, a generic turmeric based recipe.
Having seen the amazing benefits of turmeric first hand with her family’s use, it led her to think that there may well be a use in equine diets or indeed demand to develop a turmeric supplement for horses. Janine consulted with the Turmeric User Group and Dr Doug English, a respected Australian Vet who has had great success with the use of turmeric.
Janine then started making Golden Paste and feeding it to her own horse. What she really wanted to produce was a pelleted form of the product, but given it was a paste it wasn’t a viable proposition for her and at the time or for I’Anson Brothers Ltd (pelleting specialists) to upscale.
However, they both kept in touch, and Janine came back to Will for help and advice as she researched and started producing the 1st generation of the pellet. The business began to grow and as it was starting to attract horse owners; the small quantity of pellets they were producing was not enough to keep up with orders, so she needed help and significant investment to take the business to the next level.
Will and Chris agreed it was worthwhile backing The Golden Paste Company and in September 2017 they got fully involved. With a wealth of experience from developing brands for British Horse Feeds, they branded and protected the intellectual property of the business, and set to developing the company and its products. Combined with additional in house technical and nutritional know how, TurmerAid, the 3rd generation pellet was invented and branded in October 2017 and officially launched at the BETA International show to the trade in January 2018.
As the business has developed and grown to a national and soon to be international business, Janine Kell decided to sell her remaining stake to I ‘Anson’s and return to her marketing business and looking after her young family.
The pet paste range has been extended to dogs through turmeric sausage slices (TurmerEase) designed to dose optimum levels of the supplement. Aimed at joint health this is a growing part of the business with the emerging market. The company also offers human paste and supplements and is a market currently targeted for future growth.
The I’Anson philosophy of quality is always put first. Only effective products are released, and they always research and trial potential new products and formulations prior to release to the general public.
NOPS, UFAS, HACCP and BRC regulations ensure the highest standards are met from our own and manufacturing partners and all facilities meet the relevant standards for all products. Raw materials are ethically sourced and recyclable packaging is encouraged at all stages of the chain.