Supplement Specialists. Learn about the health benefits of our products. To people and their pets. Creating innovative products to cater for every customer.
The Golden Paste Company is dedicated to making the benefits of turmeric available to everyone.
27/11/2025
🖤 ✨Black Friday Weekend is Here!✨ 🖤
This Black Friday, buy 1 and get 1 HALF PRICE on all your favourite Golden Paste Company products!
✨Offer runs Friday through Sunday only — stock up now.✨
Click the link in the bio and buy now whilst stocks last!
This will be automatically calculated at the checkout. T&C’s apply. This offer is only valid on Golden Paste Products, excluding CobbyDog products and samples.
25/11/2025
🧡🐶If your dog requires a natural joint supplement, our turmeric products are appropriate.🧡🐶
✨They are excellent for all ages and diets - puppies or seniors, on raw, kibble, or canned food - and have been specifically prepared so that the turmeric is activated and quickly absorbed by the body. ✨
We've painstakingly crafted the right recipes that include all of the ingredients your animals require. These natural supplements for your pets are tasty, easy to serve, and, most importantly, effective.
🐶Our team, as animal owners and lovers are extremely passionate, knowledgeable and can provide expert advice whether you have hooves, paws or feet! 🐶
Jess is The Golden Paste Company’s South Western Area Sales Manager.
✨Jess has owned and ridden horses for as long as she can remember - they are her passion and her hobby and she loves that she gets to combine this into her work.✨
📍If you’re located in the South West of England and need some supplement advice or would like to know where your nearest stockist is, please get in touch!
🐴The antioxidant properties help soothe itchy, dry and irritated skin
🐴A natural source of essential oils supports the immune system
🐴Supports hair regrowth
🐴Maintains a healthy skin and coat
🐴Pelleted supplement
🐴No mess
🐴Ready to Feed
Order now online, over the phone or via our website.
21/11/2025
✨Don’t just treat your pet...✨
🧡Our wellbeing range for people are meticulously formulated to ensure optimal activation and absorption within the human physique, regardless of your age or dietary preferences.🧡
The Golden Paste Company, experts in natural supplements, have formulated the perfect blend of natural ingredients that support healthy digestion, joint health, and your immune system.
20/11/2025
🐴🧡We’d love to hear more reviews of our TurmerAid. If you have used our TurmerAid and LOVE it please let us know! 🧡🐴
19/11/2025
💜🐴TurmerItch— Healthy Skin Inside and Out🐴💜
It would be easy to think that without flies, midges and the sun beating down on our horses and ponies that winter will be plain sailing when it comes to skin health. However, the colder, wetter weather brings with it a new set of challenges.
It is not uncommon for horses to get a scurfy coat over winter due to the cold, dry air and reduced circulation. However, nutrition can make a big difference - especially when you include feed or supplement designed to support skin health.
Horses need a healthy skin and coat all year round as the horse’s skin is the first barrier against external threats.
Prep with TurmerItch, a skin and coat supplement that is absorbed into the blood stream rather than applied topically.
Support your horse’s skin this winter with the golden touch of TurmerItch.
18/11/2025
🧡Eleven patiently waiting for her daily Golden Paste.🧡
Our Golden Paste pouches are full of benefits such as:
✨Joint health – Supports your dog's natural inflammation cycles.
✨Wellbeing – Upholds your dog’s immune system and overall vitality.
✨Aids digestion – Supports the microflora which naturally occurs in the stomach.
✨Coat and skin – Supports a healthy and shiny coat.
HEATHER20 gets you 20% off your order!
16/11/2025
🧡💙💚It’s World Horse Appreciation Day!💙💚🧡
Here are a couple of photos of our team and
📸Share your photos of you and your horses in the comments below.📸
15/11/2025
🌿🐾 Are mushrooms dangerous for dogs?
🍄Some are safe, others can be deadly! Learn which mushrooms to avoid, symptoms of poisoning, and what to do if your dog eats one.🍄
👉 Read the full guide, link in the bio.
14/11/2025
😍✨Have you seen our new bundle deals?✨😍
🧡Joint & Skin Bundle
🧡Skin & Joint Bundle
Head to the website and order your Golden Paste Bundle now!
🧡Click the link in the bio!🧡
13/11/2025
💜Managing and Reducing the Risk of Mud Fever💜
While there are no fool proof solutions to prevent mud fever, certain management practices can reduce the risks.
Here are a few:
💜Ensure there are dry areas available for grazing.
💜Rotate pastures if possible
💜Cover muddy patches and gateways with sand or straw
💜Keep the horse's legs as clean and dry as possible.
💜Groom and inspect horses legs frequently
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In 2016, The Golden Paste Company founder, Janine Kell, contacted Will & Chris I’Anson, Shareholders and Directors of the parent company I’Anson Brothers Ltd (www.i’anson.co.uk). Janine and her husband Darren had set up a business in their kitchen producing turmeric-based Golden Paste, a generic turmeric based recipe.
Having seen the amazing benefits of turmeric first hand with her family’s use, it led her to think that there may well be a use in equine diets or indeed demand to develop a turmeric supplement for horses. Janine consulted with the Turmeric User Group and Dr Doug English, a respected Australian Vet who has had great success with the use of turmeric.
Janine then started making Golden Paste and feeding it to her own horse. What she really wanted to produce was a pelleted form of the product, but given it was a paste it wasn’t a viable proposition for her and at the time or for I’Anson Brothers Ltd (pelleting specialists) to upscale.
However, they both kept in touch, and Janine came back to Will for help and advice as she researched and started producing the 1st generation of the pellet. The business began to grow and as it was starting to attract horse owners; the small quantity of pellets they were producing was not enough to keep up with orders, so she needed help and significant investment to take the business to the next level.
Will and Chris agreed it was worthwhile backing The Golden Paste Company and in September 2017 they got fully involved. With a wealth of experience from developing brands for British Horse Feeds, they branded and protected the intellectual property of the business, and set to developing the company and its products. Combined with additional in house technical and nutritional know how, TurmerAid, the 3rd generation pellet was invented and branded in October 2017 and officially launched at the BETA International show to the trade in January 2018.
As the business has developed and grown to a national and soon to be international business, Janine Kell decided to sell her remaining stake to I ‘Anson’s and return to her marketing business and looking after her young family.
The pet paste range has been extended to dogs through turmeric sausage slices (TurmerEase) designed to dose optimum levels of the supplement. Aimed at joint health this is a growing part of the business with the emerging market. The company also offers human paste and supplements and is a market currently targeted for future growth.
The I’Anson philosophy of quality is always put first. Only effective products are released, and they always research and trial potential new products and formulations prior to release to the general public.
NOPS, UFAS, HACCP and BRC regulations ensure the highest standards are met from our own and manufacturing partners and all facilities meet the relevant standards for all products. Raw materials are ethically sourced and recyclable packaging is encouraged at all stages of the chain.