James O'Shea Fitness

27/01/2026

26/01/2026

When It comes to fat loss at this time of year It’s around now that things will be slowing down for you.

Motivation drops, the weight loss slows and you’ll be googling all sorts.

You probably started out the year wanting to do 10 sessions a week, 20,000 steps a day, cardio to ‘burn more fat’ and another pet hate of mine ‘eat clean’.

Now you’re in a position where the weight loss has slowed and you’re questioning your life choices.

Some will throw the towel in and say it’s not working, others will reach out to a coach and continue to excel through the year.

25/01/2026

Life lately 🙌🏻

24/01/2026

You’re the man that everything revolves around.

You’ve got decisions, pressure and responsibility on your mind all the time.

You feel like everyone and everything hinges, relies upon and looks to you for answers and solutions.

You’re the glue that holds everything together and without you, it feels like it would all fall down.

You’re a leader for your relationship, your family, at work and maybe your kids.

There’s someone you’re not leading though, and it’s yourself.

You might be dominating everywhere else… Work, family and life but you’re not looking after your body.

You have high standards in all other areas but you’ve let the standards with your training and nutrition go out the window.

Those standards that have slipped for yourself, you’re now teaching everyone around you that they’re acceptable.

They look to you to set the standard.

Your ability to operate increases exponentially when you regain those standards and start looking after yourself.

Having all this on your plate isn’t an excuse to let things slip, it’s THE REASON to dial it in.

19/01/2026

Blue Monday
Know as the most depressing day of the year.

But for most men, the pressure doesn’t just switch on once a year. It’s a constant in their life.

You’re expected to:
- Lead yourself when motivation’s gone.
- Hold it together for your partner.
- Provide for your family.
- Perform at work.
- Be calm, capable, reliable. All of the time.

No wobbles, no excuses, everyone just looking to you for solutions, answers or advice.

I find that the majority of men don’t struggle because they’re weak.

They struggle because they’re carrying too much, alone, with no system.

You’re not tired.
You’re overloaded.
Physically. Mentally. Emotionally.

Blue Monday isn’t about sadness.
It’s about pressure without an outlet.

Real leaders build need structure.
They train their body so their mind has an outlet and to lead from the front.

They create standards so decisions cost less energy.

They don’t wait until they’re burnt out to act.

If today feels heavy, don’t label it “Blue Monday” and move on, use that as your signal to take action.

Tighten up your routines.
Fall back in love with your training.
Lean into pressure, not by life forcing it on you but the pressure you chose to better yourself.

Life pressure doesn’t disappear.
But you can become the man who carries it without breaking. Your tolerance to deal with what life throws at you increases when you feel like you’re progressing.

And that’s not a Monday problem.
That’s a leadership decision.

10/01/2026

Bro Day with

Upper session in the gym, Scooter tour of Kite Beach, more coffee and steak baguettes, talking over all things coaching and business.

Then finished off with a Burger Festival. Hi lights included him calling me daddy and later sucking my finger.

Good day all round if you ask me

08/01/2026

There’s two words in stepping into 2026 with…

Leadership: For myself, in the way that I show up for myself and the goals I want to accomplish this year. For my Family & Friends to be the pillar of support that they need. Last but not least for my clients in the way that I lead them and show them what is possible when working towards their own goals.

Adventure: I intent for the year to be full of adventure, both planned and unplanned. More experiences, more trying out new things and returning to ones I love.

03/01/2026

31/12/2025

30.12.25 - She said yes! 💍

30/12/2025

The first Photoshoot of 2026 has been planned and you could be joining us.

This is for you if you've always wanted something to really lock in and focus on.

A chance for you to step up, reclaim your standards and show yourself what you're really capable of.

If you want to find out more or just work out if this is for you then fire me a message with the word "SHOOT" we'll have a chat and I'll get you all the details.

29/12/2025

You don't need a "Survival Guide", it's not the front line of Helmand Province, unlike many other coaches will lead you to believe.

I'm also not here to tell you what to eat.

For me this is a time to spend with family and loved ones and one week matters far less than what you do the rest of the year.

But you can't have your cake and eat it.

If you chose to eat like an ar****le, that's cool I have done on a couple of occasions too. Just don't be that guy that's then complaining about it afterwards.