05/01/2026
✨ Women, business and exporting — the bit we don’t always say out loud ✨
Recently, our Managing Director, Rhian, was filmed talking about exporting — and one question really stood out:
“Why do fewer women-led businesses export compared to men?”
Rhian was honest in her answer.
Even after years of exporting, it can still feel daunting.
New markets, new rules, new ways of working — there’s always a lot to learn.
At one point she joked:
“Who trusted me with a passport AND a business?”
(Fortunately, her wife keeps the passport safe — just in case! 😅)
But beneath the humour was something important.
When asked why fewer women export, the word that came to Rhian’s mind was:
👉 Confidence.
Not ability.
Not ambition.
Just confidence.
For many women in business, it’s things like:
• wanting to get everything right
• worrying about making mistakes
• balancing work alongside everything else life brings
Over time, taking exporting one country at a time has opened doors for Workplace-Worksafe that we may never have reached otherwise — and the journey has been worth it.
We’d really love to hear from other women in business:
what barriers have you faced when it comes to exporting?
You can read more about our journey here 👇
🔗 https://businesswales.gov.wales/export/success-stories/workplace-worksafe
❤️
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