Physiology First

02/09/2025

15,000 hours...

We have students visit Physiology First for just a few hours a week. They leave knowing how to breathe to manage stress and anxiety, build exercise programs to strengthen the mind and body, and create a personalized blueprint for human potential.

The difference? Aside from the obvious limitations of teaching kids inside a cage of conformity?

Priorities.

We put the mental and physical health of the next generation first.

I don't post any critique that I'm not ready to backup with a plan of action. Here's exactly how we're creating the evolution of education for a new generation🧠🔥

First, we are training coaches and educators across the globe to teach physiology, first.

By holding community workshop on breathing, sleep, nutrition, exercise, and brain health we are taking the learning process out of the classroom and into the heart of our community.

Kids and families learn not only "how to make an omelet" but how to make a nutrition plan based on their own metabolism.

They don't only learn the exercise recommendations. They learn how to build exercise programs for brain and body health across the lifespan.

They don't learn to memorize facts from a textbook at the cost of learning about the foundations of their physiology.

Why? Because when we learn how our brain works we build the foundation to learn anything more effectively.

In the age of A.I there's nothing more important that we can teach a generation than human intelligence.

It's time to teach the next generation about their physiology, first.

🌎 Coaches, educators, health professionals, we invite you to be part of the education revolution. Join our Fall 2025 Level One Certification Program beginning in 2 weeks! DM to RSVP and claim your spot.

01/09/2025

3 spots left ‼️

Do you want to be a leader in the health revolution?

Do you want to share the skills and tools to thrive with the next generation?

We will train you to share the latest science of health and human potential with schools, organizations, companies, and teams in your area this September!

DM to join the Physiology First Team! We have 3 spots left in our upcoming cohort and we'd love to make one of them YOURS!

🔗 Register to join the Fall 2025 Certification Program! https://physiologyfirst.org/get-certified/

01/09/2025

It’s not time to point fingers, it’s time to lift them.

If schools aren’t teaching students about physical and mental health it’s time to replace critique with creativity and build 21st century alternatives.
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🫀Your heart is a muscle. You can train it to be more resilient to stress while lowering your risk of heart disease and stroke.
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🫁Breathing exercises can reduce anxiety on the spot. A lesser known fact is that poor breathing routinely causes stress and anxiety. We breathe to get rid of Co2. Our tolerance to Co2 is variable and trainable. Low Co2 tolerance leads to changes in breathing rate and volume which can cause feelings of chronic stress and anxiety.
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🏋🏽‍♀️Exercise is a physiological prerequisite for a healthy brain. None of us-no matter what cultural or ideological narrative we adopt-are exempt from the basic physical activity needs of our body.
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🧠Our brain changes throughout our lives. Our experience of the world around us is a direct result of how our brain functions, and how our brain functions is a direct result of our sleep, exercise, nutrition, and lifestyle. Who we are in the world (and how the world appears to us) is a reflection of how the 3 pound organ in our skull exchanges electric and chemical signals. Every lifestyle decision we make influences the development of the supercomputer responsible for the subjective quality of our lives.
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Our body prioritizes one thing: Our survival. When our basic needs (hydration, nutrition, quality sleep, adequate exercise) aren’t met it impacts our hormone levels and neurotransmitters. Stress and anxiety are not punishments, they are prompts designed to drive behavior changes most conducive to survival. Physical health is the foundation for mental health. When failing to meet the needs of the body results in the inevitable mental strain designed to leverage a change in behavior it isn’t a “disorder.” It’s human physiology.
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We’ve been taught to learn about everything, except ourselves. It’s time to flip the script for the 21st century🧠🔥
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🌎 We’re looking for leaders to help teach physiology first! DM to RSVP for our Fall 2025 Certification Program! 3 spots left!

31/08/2025

There exists a rare breed of leader who believes the mental and physical health of a generation is worth fighting for.

This page, and this post, is for them.

The metaverse isn't coming. It's here.

The digital world has become the primary residence for a generation of health influencers more interested in building their online persona than building their communities.

1M YouTube followers is a more important milestone than opening a brick and mortar business that shapes - and potentially - saves lives.

We've scrolled ourselves into an alternate reality.

The alternative? A return to reality.

The ability to take the requisite risk to change the world is dying in the dawn of a new digital age.

But only for those more interested in building followers than building buildings.

The opportunity to help kids navigate TikTok and Snapchat "before" their mental health went to hell is over...

The opportunity to help them navigate the explosion of A.I dating apps, digital companions, and personalized entertainment designed to drain their dopamine is now 📲🧠🪫

Right.

Now.

This post isn't for most people. It's for the person who got into health and fitness to help people change their lives.

It's for the tech minded health leaders who see which way the wind is blowing...

It's for those courageous, passionate, and dedicated enough to create a new health system that puts the mental and physical wellbeing of kids and families in their community first.

🌎We are looking for 3 more leaders for our Fall 2025 Certification Program beginning in 2 weeks. If you're that rare breed of health professional ready to share the future of health in your community we need you to join the fight🔥🥊 DM to claim your seat and join the movement!

Physiology First is redefining community health education and health optimization, and we're kicking open the doors to health for our next generation.

The time to create a world way cooler than TikTok on steroids is now. It's time to teach the next generation about their physiology, first🧠🔥

30/08/2025

"The truth is rarely pure, and never simple." ~ Oscar Wilde

The people who reduce the complexity of problems to simple, one dimensional solutions do so to exempt themselves from the challenge of creating dynamic working alternatives to our institutions.

When we confront the tools of violence only, at the expense of confronting the roots of violence, we ignore both a fundamental and a technical truth.

The fundamental? The urge to kill is not innate, it is a reflection of deep alienation. Only a culture of human connection can offset alienation.

The technical? We are entering a new age of bio weapons. Philippe Lentzos, a leading biosecurity scholar and NGO Coordinator for the Biological Weapons Convention, recently warned that the convergence of AI with genomic technologies could enable the development of novel biological weapons capable of targeting specific groups—even individuals. She underscored that these emerging dual-use threats drastically lower barriers to misuse.

In a world where the tools of violence are changing rapidly the roots of violence must be explored authentically, thoroughly, and with a genuine desire to protect kids instead of simply propping up political ideologies.

Complex problems aren't easy to solve, but the starting point is often simple. It involves doing something differently than we are currently doing it.

This September millions of kids will march back into classrooms that haven't changed in any meaningful way over the summer. Or, over the past decade.

The combination of ego and arrogance on the part of administrators results in a spirit of anti-innovation that further insults the intelligence of kids too smart to ignore the lie that education prepares them for economic or social relevance in an automated world.

The solution to the problem is complex, but the starting point is simple.

Pull your kids out of the institutions at all costs, or fight like hell to make their classroom feel like less of a cage.

The future of learning is learning to adapt, innovate, and evolve the models by which we learn.

The evolution of education is teaching the next generation about their physiology, first.

29/08/2025

Well, technically we can. And do. Every year millions of young minds are labeled, diagnosed, and sedated as if the foundations of health were not completely absent in their lives.

Before we throw a generation under a bus filled with Benzodiazepines and Aderall, let's try a different approach...

What if we taught a generation the foundation for mental and physical health?

We do this every day at our Physiology First campuses. It works.

🫁 Foundations of Breath
💤 Foundations of Sleep
🏋🏽‍♀️ Foundations of Exercise
🥗 Foundations of Nutrition
🧠 Foundations of Brain Health

The difference between us and the people who label a generation of kids broken? We believe it's the culture, not the kids that's disordered.

This Fall we are bringing together leaders from Germany, Australia, Austria, Portugal, Canada, and India as well as all across the United States to shift the paradigm of health for a generation🌎🧠🔥

👉3 spots left in our Fall 2025 Certification Program. DM to RSVP and join the evolution!

A natural response to an unnatural lifestyle isn't a disorder.

It's order.

It's time to teach the next generation about their physiology, first.

29/08/2025

The origin of the word medicine? It comes from the Latin word medicina, meaning the art of healing.

An art is something that you practice, not something you pick up at the pharmacy...

When we practice the art of health the response is a brain and body that operates at its full potential.

🧠💪 Exercise boosts both the size and connectivity of brain regions responsible for memory and attention.

🧠💪 Traditionally seen as a waste product, lactate is actually a signaling molecule and energy shuttle for the brain. Neurons can use lactate directly as fuel, especially during intense exertion.

🧠💪 A large meta-analysis covering 2,724 randomized trials with 258,279 participants found that exercise significantly improved overall cognition, memory, and executive function.

🧠💪 Lactate activates brain-derived neurotrophic factor (BDNF) the "miracle grow for the brain" that promotes synaptic growth 🌱

🧠💪 Stress buffering: Lactate reduces overactivity of stress-related circuits in the hippocampus and amygdala.

🧠💪 When you exercise intensely enough to produce lactate, it crosses the blood-brain barrier and may trigger the cascade of BDNF release and mood-lifting effects.

Exercise isn't just about athletics, or aesthetics. It's about becoming the architect of ourselves.

It's time to teach the next generation about their physiology, first🧠🔥

🌎 We're looking for THREE more leaders to teach physiology first this September. DM to RSVP for the Fall 2025 Certification cohort and join the Physiology First movement!

29/08/2025

In 2012 a generation of teens began living life with a smartphone glued to their palm....

By 2015 73% of U.S. teens had a smartphone.

📲 Adolescent depression begins a sustained rise (from 8.1% (2009) to 15.8% (2019)

📲 U.S. emergency room visits for self-inflicted injury in girls 15- 19 climb 7% per year (2008–2015).

📲 UK primary-care data show a 68% increase in self-harm among girls 13 - 16 from 2011 - 2014.  

📲 By 2018, 95% of U.S. teens report smartphone access; nearly half say they’re online “almost constantly.” 

📲 Youth su***de rates (ages 10 - 24) trend up long-term: +62% from 2007 to 2021.

📲 By 2021 screen time and social media use jumps again. Teens begin averaging 8 hours anx 39 minutes per day.

📲 Youth mental health hits record levels of strain.

📲 Persistent sadness/hopelessness: 42% of all students (up from 28% in 2011).

📲 Teen girls: 57% persistent sadness; 30% seriously considered su***de.  

📲 By 2022 20.1% of U.S. adolescents (12 - 17) report a past-year major depressive episode.

This was the impact of the Social Media Era...

The A.I Era will bring a wave of youth mental health issues the size and scope of nothing we've seen before.

The time to get AHEAD of the wave and prevent the next youth mental health crisis is NOW.

🎙️Listen to Physiology First President David Bidler share a blueprint for preventing Generation Isolation in our newest article on Substack ✍️

🌎 3 spots left in our Fall 2025 Certification Program. DM to RSVP and be part of the movement to teach the next generation about their physiology, first!

Another teen lost his life after a conversation with Chat GPT...

28/08/2025

The greatest mistake of the modern educational system ?

Confusing information for knowledge.

Chat GPT can spit out 27 Delicious, Protein Packed Salad Recipes.

This is information.

Selecting and preparing high quality ingredients, arranging a plate with care, and retaining the social skills to share a meal with great company?

This requires knowledge.

Listening to a podcast on how to train for strength vs endurance?

This is information.

Selecting a training center that educates, empowers, and emphasizes optimal technique in the presence of supportive coaches and peers?

Cultivating the grit to show up when it's hard?

Understanding your own body to the point where you can operate it with agency?

This requires knowledge.

We live in the age of information overwhelm, and application ignorance.

Memorizing facts about sauna and cold plunge benefits is not the same as controlling your breath in 4 degree water, or pouring water on the sauna stones at the right time in a conversation.

The institutions will continue to treat kids like A.I systems, overloading them with Information, and hoping it is regurgitated out on test day.

Educational centers (which have nothing to do with schools) will teach kids to look someone in the eye directly, improve their mental and physical health with focus and ferocity, and build lives of purpose that produce careers, instead of chasing careers that will be automated by the time they graduate.

The evolution of education is here🔥

And it looks nothing like the glorification of information saturation.

The future of learning prepares kids and families for the future by teaching them about the power of their physiology, first.

🌎 Join our Fall 2025 Certification Program this September and be part of the evolution🧠🔥 Only 3 spots remaining! DM to RSVP!

27/08/2025

Only 3 spots left in our September Certification Program! Learn more in the comments👇

27/08/2025

The reason a generation's mental health went on the market during the Social Media Era?

A generation of adults were about a decade too late in understanding the technologies that turned into digital pacifiers for close to a billion kids.

Making the same mistake in the A.I Era will result in the creation of Generation Isolation.

Social media separated society into digital tribes.

A.I will separate society from any sense of shared reality.

95% of adults are as tuned out to the tidal wave of tomorrow's technologies as they were during the social media tsunami.

This post, this page, and this movement is for the 5% of adults who aren't too stressed, anxious, or distracted to let the mental health of a generation become a product in the marketplace of the mind.

How Do We Help The Next Generation Navigate the A.I Era with Agency?

By teaching them to unplug from technology, and reconnect to their own physiology.

Breathing🫁
Barefoot training👣
Sauna🔥
Cold plunge🧊

🌎This September we are training leaders in health and education to teach the next generation about their physiology, first!

(DM to RSVP for our Fall 2025?Certification Program. Only 3 spots still available!)

The alternative to an artificial reality?

Reality.

It's time to build a movement to teach the next generation about their physiology, first.

26/08/2025

The normalization of exhaustion, the social trophy of self-inflicted anxiety, and the impact of technology on our physiology has created a dangerous foundation for the mental health of a generation.

Kids are then locked in a classroom for 7 hours a day to memorize curriculum that Chat GPT can memorize a million times faster....

Only to be graded by a teacher using A.I prompts to grade the students own A.I prompts while propping up the illusion of an education.

And if the kids rebel by a.) thinking or b.) moving there's a cocktail of Aderall and Benzodiazepines waiting to sedate them into oblivion💊

Here's an empowering alternative to this avoidable dystopia.

What if we organized a team of exceptionally driven adults to support the exceptional drive in every child?

What if we taught kids things that mattered, like how to maintain mental health in the digital age?

What if we broke the last remnants of this broken system and built and an alternative that actually works?

🌎This Fall we are training coaches, educators, and health professionals to reshape education for a generation🧠🔥

Fall 2025 Level One Certification begins September 13th🍁 (Only 4 spots left. DM to RSVP and be one of the final four!)

Every day we support students with environments that don't assault their senses, infrastructure for mental and physical fitness, and adults who don't drain their souls.

It works.

It's not the kids that are disordered. It's the culture.
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It's time for a revolution in human evolution.

The future of education is teaching the next generation about their physiology, first.