Physiology First, 212 Northenden Road, Sale (2025)

21/10/2025

The research study was called "Being Sane in Insane Places."

The title seems more appropriate today than ever...

The definition of insanity is doing the same thing and expecting a different result.

Training a generation of kids to be sedentary office workers produces a generation of sedentary office workers.

Every. Single. Time.

The key differences between today and 1973?

1.) Every normal response to captivity is labeled a "disorder" and subsequently diagnosed and medicated.

2.) There is no office waiting for this new generation of sedentary workers. The promise of a job in exchange for 20 years of obedience is an illusion that A.I has erased.

There is nothing other than a diploma and a mental diagnosis waiting for a generation of students armed with a 20th century education in a 21st century world.

The alternative?

We break the cycle of pathology...

We free the minds of our next generation...

We create humans instead of worker bees in an economy where individuality is the last frontier of humanity...

A natural response to an unnatural environment isn't a "disorder." It's order.

It's time to teach the next generation about the power of their physiology, first.

🌎🧠🔥Are you interested in becoming a leader in the Health Revolution? Are you a coach, teacher, or health professional? Our 2026 Level One Certification Program begins January 10th. DM to RSVP and get trained to teach Physiology First!

21/10/2025

We're looking for 10 coaches for a new initiative🔥 DM if you want to join the next frontier of health and human potential.

21/10/2025

There's a theory that teenagers are anxious because they all have "mental disorders."

Here's a competing theory...

It's because they're being prepared for a world that no longer exists, and they're smart enough to notice.

The world of 2025 looks nothing like the world of 1905.

The classroom looks virtually identical.

Being trained to follow orders from the foreman or sergeant no longer leads to a career in the automation age.

Obedience and subservience are the jobs of smart machines.

As a college graduate just said to me: There's no pot of gold at the end of the rainbow. And the past 20 years of sitting behind a desk and memorizing information that Chat-GPT now synthesizes in milliseconds hasn't exactly been a rainbow...

What do we teach students in an age of accelerating innovation?

What if we taught them about themselves?

How to make a nutrition plan for their goals?

How to build an exercise program for their brain and body?

How to get quality sleep?

How to look someone in the eye?

How to think from first principles instead of memorize and regurgitate?

How to create an inspiring future that we're all excited to live into.

The leaders of tomorrow need the leaders of today to lead the way.

🌎2026 Certification Program: January 10th. DM to RSVP and lead an education revolution that teaches the next generation about their physiology, first🧠🔥

School has become synonymous with boredom, obedience, apathy, and the failure to captivate the brilliant minds that our future relies on

The alternative to apathy? A relationship with our body that reminds us we're born to feel powerful and a path to purpose that doesn't lead directly to a dead end.

The future is ours to co-create with the next generation.

The future of education is learning about our physiology, first.

20/10/2025

In an age of technology that impacts stress and anxiety levels, the most valuable skill we can teach the next generation is how to navigate the technology of their physiology🧠🔥
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We ALL have tools to increase mental focus, amplify energy, and manage our internal state in ANY external environment.
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Learning to use these tools takes training, mentorship, and community support.
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Breath awareness is a power tool for state management and self leadership. We teach members of all ages how to leverage their breath to UNLOCK their potential🫁
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The future of learning is learning how to optimize the health of our brain and body in the rapidly evolving environment of the 21st century.
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It’s time to teach ALL students about the power of their physiology, first!
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🌎 Our 2026 Physiology First Level One Certification Program begins on January 10th. DM to RSVP! Get trained to teach the science of health and human potential in YOUR community!

19/10/2025

"All new information is misinformation.” ~ Naval Ravikant
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If words were weapons the term misinformation would be a spitball. A slimy projectile hurled by those who get frustrated by new ideas.
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The irony of holding onto false beliefs in the world of health? The only reward is illness…
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The reality of physiology is that it does not care about our feelings.
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Our bodies require hydration, nutrients, sunlight, movement, and sleep to function optimally. The average teenager is statistically deficient in each category.

Feeling like crap when our baseline physical needs are unmet isn't a "disorder."

It's the order of biology.

The truth is we didn’t need another study to demonstrate that meeting the needs of our body is more effective than medicating away the prompts to do so.

But, now we have one. What’s changed?

Nothing. Unless we change it.

The notion that medication is more effective than movement was never about information. It was about profit margins.

As the information wars rage on we continue to introduce a generation to the power of their body through experience🧠🔥

The movement to get kids moving is growing…

The revolution in evolution is happening…

The return to common sense is coming, if only for those who prefer “the truth” to “their truth.”

We are building a new approach to proactive, data-based, health optimization for a generation.

Every time you introduce a child to the skills and tools for optimal health the fact that we’re diagnosing and drugging a generation of kids without a basic health assessment seems more absurd.

In an age where illness is normalized and health is radicalized listen for new information. It's the sound of a paradigm shifting.

Thankfully we've agreed that using soap prior to performing surgery is a sound bet🧼 The next quantum leap in critical thinking begins by teaching the next generation about their physiology, first.
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🌎2026 Certification begins January 10th. DM to RSVP and get trained to teach the Physiology First Approach in your community!

19/10/2025

We'll look back at the social media era as a strange moment that brought our best and worst qualities into the public light.

What is social media? It's advertising technology.

Creators (that's all of us who've ever posted) produce free digital entertainment. Interaction with the entertainment produces data. The data is sold to advertisers who run ads on the platform. That's the business model of social media in a nutshell.

As attention shifts from passive scrolling to deliberate, focused inquiries on platforms like Chat GPT the data economy shifts as well.

Soon direct purchases will be possible directly inside Chat GPT through their Instant Checkout feature.

When the free entertainment of the Internet is no longer needed to convert attention to dollars what happens to the doomscrolling economy?

The outrage economy?

The alienation economy?

The division economy?

We're left spending less time on devices and placed squarely back in our communities.

Whether those communities are vibrant, healthy and strong is up to us.

The last days of social media are going to get ugly. People tearing each other to shreds for the last drops of dopamine and the scraps of the attention economy.

The reconnection revolution is already underway. It's a powerful thing. Real businesses meeting the real needs of real people in the real world.

If you're watching the social media ship beginning to sink, there's a stronger vessel sailing to the shores of purpose and potential.

Pick a battle for a better future in your backyard and start planting the seeds of evolution and revolution.

🧠🔥Our battle is the mental and physical health of the next generation. 2026 Certification begins on January 10th. DM to RSVP if you want to join the fight for a healthy future.

Our attention was never meant to be artificially engineered by an algorithm.

The alternative to rewarding public shaming by poking the dopamine slot machine?

Unplugging from technology, reconnecting to our physiology, and taking our collective attention back to our families and communities.

18/10/2025

A study of more than 10,000 brain scans found that just 25 minutes of exercise per week leads to bigger, healthier brains.

A generation who was taught to see the benefits of exercise as limited to aesthetics, or athletics, missed the most important adaptation any species can make-upgrading the size and function of the brain.

Roughly 2 million years ago the human brain size grew significantly due to innovations in hunting and gathering, specifically the invention of tools to tap marrow from bones. The increased nutrient density led to stronger bodies, bigger brains, and new ideas...

Brain size has continued to grow selectively among humans who continue to innovate, actively participate in their own evolution, and adapt on purpose🧠🔥

The next cognitive revolution is in full force. The intersection of evolution will be defined by who chooses to participate.

The will to lace up our running shoes, load up the barbell, or sweat in the sauna is the foundation for mental and physical development.

Exercise isn't a hobby, it's evolution in action.

It's time to give the next generation the skills and tools to improve their mental health by teaching them about their physiology, first.

🌎 Get trained to teach the science of health and human potential in your community. 2026 Certification Program: January 10th. DM to RSVP!

16/10/2025

The tests would definitely come back positive...

For human.

What happens when a generation of adults is trained to sit still for 7 hours a day, for 12 years?

They grow up sedentary strangers to the very concept of health. When a child is not yet domesticated they receive Aderall, instead of encouragement to keep moving.

This is the cycle of institutional illness we're working to break.

🌎 2026 Certification Program begins January 10th. Coaching, educators, health professionals-DM to RSVP and join the movement to keep kids moving!

When illness is the standard health looks like a disorder. It's time to flip the script by teaching the next generation about their physiology, first🧠🔥

16/10/2025

Let's put this into perspective...

We've been working with young people and their families to proactively improve mental health for close to a decade.

The greatest threat isn't technology.

It's adult apathy.

I spoke with two dozen parents, half a dozen coaches, and a handful of educators and health professionals this week alone...

All agreed the rise of A.I companions and the next era of digital isolation is a going to pour gasoline on the fire of youth mental health.

Almost all decided it was someone else's problem to solve.

Everyone has "too much going on at the moment" to pay attention to a generation desperately seeking AI alternatives for that exact reason...

A generation is turning to artificial companionship because the real kind is disappearing.

Thank you to leaders like who've decided this is OUR problem to solve.

Looking forward to bringing Physiology First to Guatemala together.

I've spoken with the biggest names in the podcast world about our work teaching physiology-based education to the next generation.

Every major podcast I spoke with turned down the opportunity to discuss the most important health issue of our time, the declining health of our children.

All but a small handful. Thanks to leaders like for hosting the conversation that no one else wanted to have:

The conversation on supporting the mental health of our children at the dawn of a new technological revolution.

It's easy to point the finger at the tech industry.

It's more difficult to point it in the mirror and ask why so many kids need artificial companions...

It's because the human ones are out service.

A.I companions will be the conversation of the century as affection, affirmation, and guidance goes digital in the absence of natural alternatives...

Unless we act now.

It's time for a revolution in reconnection.

It's time to help the next generation unplug from technology, and reconnect to their physiology.

It's time to make human companionship accessible so that it's not outsourced on an IPad.

It's time to teach the next generation about their physiology, first🧠🔥

15/10/2025

A short story...

I was presenting to a group of kids in Boston 6 years ago. They were bussed from different neighborhoods to a nature preserve for the day.

Most of the kids came from rough areas where the future looked bleak. I know because I grew up in the same cloud of despair where a life of poverty loomed like an omnipresent threat.

No one was particularly pumped to hear a dude they never met talk about nasal breathing and the diaphragm.

I started my presentation...

I told them I was kicked out of school at 15. The administration sneered at me and my family as if they'd handed down a sentence condemning me to a life on the streets.

Nothing fired me up more.

I remember the first check I cashed, a sizable one, from the same department of education nearly 20 years later for teaching their faculty how to breathe, focus, and chill the hell out.

Learning about my physiology was the force multiplier that allowed me to break the chains of poverty and show anyone who didn't believe in me exactly who I was, and what I was capable of achieving.

Now the kids were listening...

Soon, we were breathing together.

They left better equipped to navigate the external environment with an operating manual for their internal environment.

That's why we teach physiology, first.

Telling isn't teaching. Chat GPT isn't teaching. Writing on a blackboard isn't teaching.

Teaching is teaching.

If the lesson didn't cross the chasm in a sea of information and over stimulation it wasn't taught, it was told.

It's time to amplify our communication to strengthen the spirits of a generation.

It's time to teach physiology first.

🧠🔥 Want to get trained to teach the Physiology First Approach? 2026 Certification begins January 10th. DM to RSVP and join the movement!

15/10/2025

The health leaders of the future won't be identified by their PhD. They will be identified by their passion, intellect, and proficiency in using health technologies.

The days of shooting blindly in the dark with other people's health are over.

You can't make an accurate nutritional recommendation without metabolic data. The closest you can get is the equivalent of what any decent chatbot can produce. The same for exercise programming, sleep hygiene, etc.

The future of health is personalized vs generic and the public has spoken. They don't need gurus, they need health professionals.

The social media world is going away, fast.

The reason influencers have been incentivized to juggle kettlebells in their underwear on Instagram? It's where the information and entertainment were, so it's where the advertising money went.

As the public leaves the social media circus for the personalized information haven of Chat, Claude, and Grok advertising dollars go from Meta to Open A.I.

Soon, you'll be able to click links inside Chat GPT directly to products, leaving the free entertainment of the influencer an unnecessary element of the sales funnel.

The future of health isn't online, it's in your community.

Building data-driven health optimization businesses today will be the equivalent of starting a YouTube channel in the early days and monetizing on your passion while avoiding the storm of the automation revolution.

We're holding our 2026 Certification Program on January 10th. It's for entrepreneurs who are serious about escaping the sinking ship of social media and swimming towards the shores of purpose, profitability, and social IMPACT.

🌎DM to RSVP and become a leader in data-based health and performance coaching.

The ship is going down either way. We'll see the leaders of the health revolution on the shore.

15/10/2025

The scientific method is built on a simple principle. Form a hypothesis, test it.

In the early 1900's a group of psychiatrists formed a hypothesis.

If you were different, you were "disordered."

One can only imagine how they dealt with so much "disorder" when taking a walk through nature and noticing that uniformity is nonexistent.

Individuality is the nature of the natural world.

No two snowflakes, leaves, or blades of grass are exactly the same.

They are largely similar, and differentiated by trait variations passed down from their ancestors. These are called genetic differences, encoded in DNA.

Their hypothesis was wrong.

No two humans are the same. We share 99% of our DNA, yet the 1% difference is the foundation of our individuality 🧬

This defines where we place our attention, what environments suppress or expand our potential, and what lifestyle and behavior changes amplify our mental and physical capacity.

"There are no disorders, only differences. The abnormal is normal."

~ Robert Plomin, Blueprint: How DNA Makes Us Who We Are

There is no right way to be human.

A new era of health is on the horizon. It will be one of the greatest economic and social impact opportunities of our lifetime.

The entrepreneurs leading the health optimization revolution will rewrite the code of human potential and disrupt the industries of the past in the process.

It's time to stop selling self-limitations to the next generation and help them unlock their potential instead🧠🔥

🌎Data-based health and performance certification. January 10th. DM to RSVP today and be part of the health evolution.

Physiology First

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