04/02/2026
Why is supermarket honey so cheap? (Spoiler: it's not actually honey)
A professional beekeeper told us that most supermarket honey is:
• Pasteurised and heavily filtered (removes pollen, enzymes, antioxidants)
• Blended from multiple countries with vague labeling
• Often diluted with corn or rice syrup
• Produced at massive scale for consistency, not quality
Meanwhile, real honey is expensive to produce. It's limited in supply. And it commands a price.
So when you see a jar for £3, you're not paying for honey. You're paying for the illusion of honey.
Our honey? It costs what it costs because it's real. Raw. Single-source. Traceable to your postcode. No shortcuts.
The BBC's Food Programme investigated global honey fraud. The findings were shocking. But here's what we already knew: quality matters.
Taste the difference. Buy local. 🐝
