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Apex Coaching

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Apex Coaching

Apex Coaching is THE premier group training centre in South Manchester. Get incredible results today! If that sounds good to you, we built Apex for you!

At Apex Coaching in Sale, we help everyday people build strength, lose weight, and transform their health through expert-led fitness coaching. Our services include group fitness classes, personal training, and accountability coaching — all designed to support lasting results. Whether you're looking to gain confidence, improve your mindset, or simply stay consistent, we tailor each program to your needs. Join a welcoming, results-driven community committed to helping you become your best.

26/11/2025

The central part of what we do is coaching… and coaching humans at that. 🖤

Coaching to empower YOU to be someone who trains consistently.

To empower YOU to actually understand what being healthy looks like in real life.

To take you from someone who needs help at the start of their journey… which is completely normal by the way…

To someone who can take what you’ve learned in here and apply it to your busy life outside of the gym.

Because that’s the REAL goal.

Not to keep you dependent forever.

But to help you build confidence, habits and control.

To give you the tools so you can make better choices day to day, even when crap hits the fan.

That change, from relying on a coach to trusting yourself, is what makes Apex different.

We’re here to guide you, push you, support you… and ultimately help you stand on your own two feet.

Our motto when we opened was: ‘Stronger together.’

That’s what it says on our hoodies.

It’s not just a line.

It’s what we truly stand for!! 🖤

PS when you’re ready, here’s a few ways we can help you right now.

1. Download our FREE ‘Nutrition Guide for Fat Loss’

We have a guide we use with our own members to help them lose 10-20lbs in 6-weeks or less.

This is the exact framework we use to help our members month in and month out. Grab it for free from the Link in our bio (it just needs a valid email to send to). 
2. Join us on our next 6-Week Challenge!

Our 6-Week challenge starting Monday is meticulously designed to help you lose 10-20lbs in 6-weeks or less AND help you feel incredible, confident and energised by Christmas!!

We’ll give you all the 1-2-1 support, guidance and accountability to achieve this, regardless of fitness level.

DM us ‘interested’ and we’ll pass you more details!

24/11/2025

At the seminar over the weekend I heard an awesome quote which made me think…

It was about how growth is essential in all our endeavours in health and fitness, but it’s important to see progress too.

Growth as in challenge. We need challenge to push and stretch ourselves.

Sometimes there’s no growth, sometimes there’s no progress. There’s no need to sweat when those two don’t happen.

If you find yourself a little on edge when there’s no progress happening, it’s important to sit in the middle and self reflect, so you don’t lose your mind 🤪

We can’t always be on it.

But there IS a middle ground.

“I’m not where I can be, but I’m proud of where I am”.

That quote sums up my journey with growing Apex.

I’m not where I want to be with our vision, YET…

But hell, I’m proud of where we’ve got.

And if I’m leaning into growth, I know it’ll come.

You need to have this approach in all your health goals.

It’s ok to not be where you want to be, but it’s important to be proud of your progress.

If you’re not happy with your progress, there’s a time for growth on the other side that you CAN be proud of.

Truth is, there’s a grey area in this, but i resonated on being able to say these two things when things are tough.

Today was a tough day for me for growth, there was no progress today that I set out to do at the start.

But that’s cool, I’ve got tomorrow.

And I can say I’ve done my best 👏🏻 and step up to tomorrows challenges to keep one foot moving forward.

Hopefully this helps someone 😊

23/11/2025

I’m sitting here planning out the things we need to do next week at Apex as a team. I love my Sunday reviews and planning at a coffee shop! Means we stay on track.

Next week in the gym we’re entering week 3 of our internal accountability challenge! 🙌

4 Weeks left till Christmas. Meaning we’re all hands on deck making sure our members are doing what we can up to a couple weeks disruption, and STILL hitting their sessions to continue feeling great.

At this time of year it’s massively important to keep the focus on consistency. We should never strive for perfect, but at this time of year it’s super important to latch onto those awesome habits we’ve been working on, and avoid slipping back to old.

Health comes from consistent habits far, far over pure restriction. There’s enough going on at this time of year with families and social events to put tonnes of stress on nutrition.

Our job as coaches is to make sure our members keep turning up and helping them stay accountable to do that with fun challenges in the gym, some different programming coming up and prizes for being consistent! 🏆

Next week we’re also going into our 6-rep cycle of the programme, meaning that whatever we were doing last week on our main strength lifts, we’re trying to push & challenge our members that little bit more to progress - whether that’s higher weight where form allows, better form or moving with more intensity in the strength or cardio.

Most importantly we’ll be sitting down with the team first thing tomorrow to discuss our takeaways from the Summit over the weekend! 🤯

Tonnes of ideas that we’ve all taken away to help improve what we do, but the awesome thing is that they’re all small adjustments to how we currently just do things. So zero disruption to anyone! Exciting!! As a start we’re looking into more classes being added to the current timetable ASAP - watch this space 👀

Want to join our 6-Week challenge and stay focused until the new year - this is our last week on our Black Friday offer!

DM ‘interested’ for more details, and we’ll reach out to see what help you need from us 🖤

Let’s go!!

22/11/2025

We just got back from the Summit!! 👏🏻🤌🏻

Whilst my head is full and my google doc is crammed with awesome stuff…

Here’s a couple of the things forefront of mind which is definitely on deck for being weaved more into what we do…

I know Nana, Em and Mike all had their own key insights too - which aren’t here.

But I’m so happy and thankful that I can take the team to l an event like this and help develop them on their journey, whilst knowing everything we do, learn and implement ends up in impacting our clients for the better 🖤

It’s why I opened Apex.

To give impact to each person’s life who walks through that front door of the gym.

That’s the mission - to ensure that we offer that impact in a way that’s actually unique to each person, whilst making sure our environment is unwavering.

Knowing that we’re on mission, but also the possibilities of improvement ahead, are what gets me most excited.

Buckle up December and 2026 🙌🏼😜

Appreciate all our members who embraced a day of rest off the gym today whilst the team could take this awesome development day!

See you on the flip side ✌🏼

Dan

21/11/2025

Awesome first day of the summit with and .robinson and the team.

Some amazing insights on the owners day to take away and implement into the gym to upgrade a lot of what we do.

Just being in a room with others who are on a similar journey who can share their insights and learnings always helps massively.

You get some proper clarity in things!

It’s days like this I LOVE. To reflect, problem solve, and implement to ensure we’re always at the fore front of how we serve people.

Watch this space 🖤👏🏻

Super excited for the team in Mike and Em to join us tomorrow for the coaches day to help level up and upgrade our service we offer to all the people we help.

Let’s go 🖤🙌🏼 no spoilers 👀

19/11/2025

Some of my favourite moments in what we do are in sessions like these!!

When everyone’s super focused, learning something new!

And working hard, taking time out their day to focus on themselves - improving their wellbeing and strength and counting on us 🖤

Keep going - one day at a time. No matter how small. No days off 🖤💪🏻

PS when you’re ready, here’s a few ways we can help you right now.

1. Download our FREE ‘Nutrition Guide for Fat Loss’

We have a guide we use with our own members to help them lose 10-20lbs in 6-weeks or less.

This is the exact framework we use to help our members month in and month out. Grab it for free from the Link in our bio (it just needs a valid email to send to). 
2. Join us on our next 6-Week Challenge!

Our 6-Week challenge starting Monday is meticulously designed to help you lose 10-20lbs in 6-weeks or less AND help you feel incredible, confident and energised by Christmas!!

We’ll give you all the 1-2-1 support, guidance and accountability to achieve this, regardless of fitness level.

DM us ‘interested’ and we’ll pass you more details!

18/11/2025

“No days off” isn’t about training every day…

It’s about not quitting on YOURSELF when life gets mental.

One small action. Every day.

That’s how you change everything.

DM “INTERESTED” for more info to be in our next cohort for our 24th Nov 6-Week Challenge.

Lose 10-15kg a by Christmas! Let’s go 🖤🙌🏼🎅🏻

17/11/2025

If you don’t think you have any time for training or focusing on your health - please watch this!! 🙏🏻

I’m not saying you’re not busy - far from it - I know we all are.

But there IS always something you can do to change your lifestyle for the better to focus on your health.

Watch the video for more info on this 🖤

PS when you’re ready, here’s a few ways we can help you right now.

1. Download our FREE ‘Nutrition Guide for Fat Loss’

We have a guide we use with our own members to help them lose 10-20lbs in 6-weeks or less.

This is the exact framework we use to help our members month in and month out. Grab it for free from the Link in our bio (it just needs a valid email to send to). 
2. Join us on our next 6-Week Challenge!

Our 6-Week challenge starting Monday is meticulously designed to help you lose 10-20lbs in 6-weeks or less AND help you feel incredible, confident and energised by Christmas!!

We’ll give you all the 1-2-1 support, guidance and accountability to achieve this, regardless of fitness level.

DM us ‘interested’ and we’ll pass you more details!

16/11/2025

Awesome week last week!

Can’t believe we just turned 3!! ☺️

Our socials and events are what makes us so much more than just a gym!! 🖤

We’ve got our Christmas party on December 10th in town!

We had our birthday workout yesterday.

And we’re currently running an internal 6-Week accountability challenge where there’s prizes for doing as much as you can in this busy period of time.

We firmly believe that to make activity and healthy habits part of your life - so you can see amazing progress long term - that a gym has to live around your lifestyle.

And a hit part of that is making it fun AND informative.

That’s why we have something each month to look forward to. Whether it’s a Christmas social, trying out a new sport locally nearby or a workshop in the gym to learn something new.

We got you 🖤👊🏻

We have a full 6 weeks before the new year is in.

Want to lose 7-15lbs in the next 6 weeks before Christmas?!

Let us show you how.

DM ‘interested’ for more details starting our 6-Week challenge. We’re running £50 off across November on this challenge. You can start anytime - even in January!

Beat the rush 😜

PS when you’re ready, here’s a few ways we can help you right now.

1. Download our FREE ‘Nutrition Guide for Fat Loss’

We have a guide we use with our own members to help them lose 10-20lbs in 6-weeks or less.

This is the exact framework we use to help our members month in and month out. Grab it for free from the Link in our bio (it just needs a valid email to send to). 
2. Join us on our next 6-Week Challenge!

Our 6-Week challenge starting Monday is meticulously designed to help you lose 10-20lbs in 6-weeks or less AND help you feel incredible, confident and energised for summer.

We’ll give you all the 1-2-1 support, guidance and accountability to achieve this, regardless of fitness level.

DM us ‘interested’ and we’ll pass you more details!

And a whole host of events lined up for 2026.

15/11/2025

Apex turned 3️⃣

Feels surreal writing this.

Grateful for every single member that we’ve worked with and helped since we’ve opened back in 2022 🖤

Grateful for every single member who decided to stick around with us long term and let us help them with their health and fitness 🖤

Grateful for my team who are absolutely smashing it at being world class at doing what they do and keep making me raise my standards 🖤

Grateful for my mentors who share their knowledge and experience with me, uplift and support me 🖤

Grateful for all the ups and downs, all opportunities and lessons I’ve learnt along the way.

Grateful for these legends (including those not pictured) who came to celebrate our birthday with a monster of a workout (you wouldn’t have it any other way 😅💪🏻) 🖤

Here’s to many more years of helping busy people be stronger, healthier, better versions of themselves! 💪🏻

PS when you’re ready, here’s a few ways we can help you right now.

1. Download our FREE ‘Nutrition Guide for Fat Loss’

We have a guide we use with our own members to help them lose 10-20lbs in 6-weeks or less.

This is the exact framework we use to help our members month in and month out. Grab it for free from the Link in our bio (it just needs a valid email to send to).

2. Join us on our next 6-Week Challenge!
Our 6-Week challenge starting Monday is meticulously designed to help you lose 10-20lbs in 6-weeks or less AND help you feel incredible, confident and energised for summer holibobs!

We’ll give you all the 1-2-1 support, guidance and accountability to achieve this, regardless of fitness level. DM us ‘interested’ and we’ll pass you more details!

14/11/2025

Dave has absolutely smashed it @ apexcoachingsale

I remember having the phone call with him in January at the start of the year… (how fast has that gone by the way!?).

He was saying how much he wants to improve his health for his son, but also for how he feels in general.

Fast forward 10 months, he’s leaner, tonnes stronger - so his form has improved massively - and he’s actually just ran a half marathon a stone lighter!!! 🤯   He’s one of the most consistent lads I’ve met in the gym, and the 7:45am morning slot wouldn’t be the same without him. I know if he were to miss a session he’d beat himself up too, as he knows how much this impacts his day for the better after training.

Proud of you Dave 🖤 💪 Thanks for letting us help you, and thanks for all your effort this year.

Team Apex 🖤

PS. When you’re ready here’s two ways we can help you!!\

1. Download our FREE ‘Nutrition Guide for Fat Loss’

We have a guide we use with our own members to help them lose 10-20lbs in 6-weeks or less.

This is the exact framework we use to help our members month in and month out. Grab it for free from the Link in our bio (it just needs a valid email to send to). 
2. Join us on our next 6-Week Challenge!

Our 6-Week challenge starting, Monday 17th November, is meticulously designed to help you lose 10-20lbs in 6-weeks or less AND help you feel incredible, confident and energised for w.

We’ll give you all the 1-2-1 support, guidance and accountability to achieve this, regardless of fitness level.

DM us ‘interested’ and we’ll pass you more details!

13/11/2025

It never stops surprising me how a session can flip your whole day 🙌🏼

You come in with a head full of rubbish, feeling tense, tired, overwhelmed.

Then you move your body, you sweat a bit, you breathe a bit, and suddenly everything feels more manageable.

Morning OR evening!

That’s what training is really about! Not chasing perfection. Not punishing yourself.

More giving yourself a space where you feel calmer, stronger and more in control of your life, and come out@the other side with higher energy!!

If you’ve had one of those weeks where everything feels a bit too much, this is your reminder that you don’t need to fix everything at once.

Just show up to one positive habit today. If that’s a gym session, let the session do the rest 🖤

PS when you’re ready, here’s a few ways we can help you right now.

1. Download our FREE ‘Nutrition Guide for Fat Loss’

We have a guide we use with our own members to help them lose 10-20lbs in 6-weeks or less.

This is the exact framework we use to help our members month in and month out. Grab it for free from the Link in our bio (it just needs a valid email to send to). 
2. Join us on our next 6-Week Challenge!

Our 6-Week challenge starting Monday is meticulously designed to help you lose 10-20lbs in 6-weeks or less AND help you feel incredible, confident and energised for summer.

We’ll give you all the 1-2-1 support, guidance and accountability to achieve this, regardless of fitness level.

DM us ‘interested’ and we’ll pass you more details!

Address

Unit 1, 12 Danefield Road
Sale
M337GE

Opening Hours

Monday	6am - 8pm
Tuesday	6am - 8pm
Wednesday	6am - 8pm
Thursday	6am - 8pm
Friday	6am - 8pm
Saturday	7am - 11am

Website

https://apexcoaching.co/

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