07/01/2026
Hi everyone, hope you're all well.
As you might already know, some changes to my business are imminent, as I say goodbye to 'McBride Physio & Performance', and hello to 'McBride Health'.
In this post, ahead of my website 're-launch' (sounds way grander than it actually is!), I just want to outline the changes.
So, why the change???
As I change so too has my interest and desires in what I want to do in my professional work-life. For a LONG time now, I have been very unfulfilled with my work, coming incredibly close to calling it a day in June '24.
In short, the prospect of sticking with what I've been doing for the past few years, for the next 20 years till retirement, absolutely horrifies me, which kind of defeats the purpose of being self-employed!
CHANGE #1:
As much as it still baffles me to accept this, I will no longer be taking on new patient assessments for Running & Sports Injuries (barring Traumatic Injury Triage - more details on the website).
I lost my love for what was once my speciality, when I started getting a lot of patients failing to complete their rehab with me, once they realised that I wouldn't be popping them up on my couch and fixing them within 1-2 sessions.
This has had huge implications on my well-being and so I now need to cut it loose, and breathe a huge sigh of relief!!!
CHANGE #2:
REHABILITATION, where the patient is an 'active participant' in their progression, is at the very heart of my approach. I appreciate that this isn't what a lot of people are looking for and hence won't use me, but I am now fully committing to what I know works for meaningful, long-term changes, as per the peer-reviewed scientific research which also advocates for such an approach for most people's MSK issues.
Non-sports people and the elderly are ironically fully on-board with this approach, and so it is this patient-group that make me happy and able to see myself still being a physio for the next twenty years.
CHANGE #3:
Following on from change #2, I am prioritising those who I know I can help and make significant changes with, via simple and effective exercise-rehabilitation. To this end, my physio focus will be directed to;
* Those with long-term / chronic back pain
* Post-op Rehabilitation for knee and hip surgery, joint replacements etc.
* Age-related problems - mobility / balance / falls / lost confidence
CHANGE #4:
I'm going mobile! For a select patient-population, I will attend to help people in their home, who genuinely are unable to attend the clinic. This will primarily be for elderly;
* Mobility / Balance / Falls, rehab
* Post-op rehab
NB: More info on the website (once updated) and this FB page over the coming days.
CHANGE #5:
I want to help people improve their HEALTH, beyond the typical scope of MSK physiotherapy, hence my name change to reflect this.
I see a LOT of people for whom their problem(s) are related to poor health - these are the people I am genuinely excited to now offer my help to, in order to make significant, life-changing improvements to health;
* Personal Training with me
* For those severely deconditioned in need of weight loss, improved fitness, and genuine support & guidance
There are other smaller tweaks to current services but ultimately these are the big ones.
It feels a little sad as I turn my back on the area I once loved and spent thousands of pounds in CPD developing, but it's just become a little toxic for me, so it's time for change.
I'm very excited about this next phase, and can't wait to get started expanding the ways in which I can help people improve their health.
Whether it's taking the fight to the ageing process, or taking back control of your body for an enhanced quality of life, I'm here to help you improve your health :)
Ian
Chartered Physiotherapist
BSc (Hons) Sport Science
Certified Endurance S&C Coach
