10/04/2026
This is a long post, but it’s also an important post, please take time to read it and if you think it’s relevant, please share it:
Once again, I’ve found myself speaking with a family who are struggling after choosing a national direct cremation provider (the kind you often see advertised on TV).
Their decision came from a place of love. Their dad had seen the advert and said, “Just do that if owt happens to me,” hoping to spare his family the stress of arranging a traditional funeral. What he didn’t realise was how much they would miss the chance to say a proper goodbye — something that can be such an important part of the grieving process.
Instead, he was taken away, and his ashes were returned some time later. The gathering they held to remember him was poorly attended and, rather than bringing comfort, left them feeling even more upset.
I’m not saying every family feels this way after choosing direct cremation, some will no doubt be happy with their choice, but I do hear similar stories more often than you might expect.
A few years ago, we were asked to help this same national company by bringing someone into our care after they had passed away at home. We agreed, as a one-off, to support the family. Sadly, we then had to chase the company for two weeks before they came to transfer her. It was only when we mentioned contacting the family that action was finally taken.
Now, many independent funeral directors are stepping back from supporting these companies. Instead, we’re offering our own unattended cremation services — but with a more personal, local approach.
This means:
• Your loved one stays in the local area, not taken miles away
• You’re supported by a dedicated funeral director, not just an online form or call centre
• Your loved one is cared for, dressed, and you have the option to visit the chapel of rest to say goodbye
• We personally collect and look after the ashes until you’re ready for the next step
We also continue to support families afterwards, with invitations to our Christmas Memorial Service and access to a free six-week bereavement support course — all at a lower cost than many national providers.
Unattended cremation is becoming more popular, and for some families it may feel like the right choice. But it’s important to think carefully — not just about what was said in passing, but about what will truly help you and your family cope and remember.
And if you do feel it’s right for you, please consider choosing a local, independent funeral director.