
28/08/2025
New year, New logo!
As any Educational Psychologist will know describing what we do is a common question for the profession. Our training is so involved, in depth and both broad and deep, that it can be challenging to sum up what we do in a single page let alone a logo, as anyone who has written a service brochure will know! Here is my attempt.
I wanted something to encapsulate the power of education and psychology to transform your life. with that in mind the logo has different meanings for me:
Book: This represents, for me, the power of education and learning generally as fertile soil from which to grow new shoots, and build a stable and lasting foundation. This is true, or should be true, no matter where you come from, both inside and outside of school systems. This includes life learning, experiences and connections.
Roots: I wanted to show community networks which we grow up in and the importance of meeting people where they are at, respecting their history and supporting and empowering them to positively grow in the direction of their choosing through the application of educational psychology to support the systems they are in for that change to occur.
Branches: These represent the collaboration and partnerships with children, young people and their families, education staff and multi agency professionals which are needed to promote positive change for children and young people and their families. Teamwork is crucial for this!
Leaves: The leaves of the tree represent all the different positive outcomes, trajectories and journeys that benefit from educational, child and community psychology: Children and young people, parents and carers, school and education staff and all other professionals who work with us.
Psi: The Psi symbol is associated with psychology as a whole and suggests reflection and application of psychology to the transformation and growth processes. Coming from a philosophy degree initially, for me it also has meaning grounded in ethics and what it is to live a good life. Human flourishing and working towards social justice are core values for me.
I'm pretty happy with this as an integrated communication of what I do.
I hope it will also become an anchor for me, reminding me why I do what I do, in pursuit of helping others flourish and live the best lives they can. Ultimately this is both a representation of my own journey and a hopeful expression of what I can offer others.
Through Daniel Cumber Psychology Ltd I am grateful for this opportunity to continue to give back and make a meaningful and effective difference to children and young people, their families and those who work with them.
www.danielcumber.com