Kerry Cox - Fitness, Nutrition & Therapeutic Life Coaching

Kerry Cox - Fitness, Nutrition & Therapeutic Life Coaching I help women who feel stuck to achieve their goals via fitness, nutrition, therapeutic life coaching and pelvic health wisdom. Why is that?

I help women who feel stuck to achieve their goals using fitness, nutrition & therapeutic life coaching, with specialisms in pelvic health & neurodivergence — whether diagnosed, self-identified or in those around them 🌻 Transformation & empowerment for women at every stage of life.


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"I am my own invention" (my mantra in life) and you are your own invention too. This is my third reinca

rnation of myself professionally and I'm sure it won't be the last. Since I made the jump from a 16-year career as a chartered accountant & tax advisor to the world of health and wellness I've never looked back. Female Fitness Matters was born out of the desire to educate myself, and others, on the importance of female fitness, wellbeing and pelvic health during pregnancy and postnatal recovery. Believing deeply that every woman deserves to feel good about her body and to move freely without pain, leaking or concerns over abdominal strength I had an amazing time helping thousands of women across South Birmingham and Solihull to stay active during pregnancy, to recover post birth & to build their much needed tribes. And I thank them all for trusting me and for helping me to grow. (Much love to Jenny & the HCR® massive for this growth too)

Fast-forward a few years...I'm older (maybe wiser), perimenopausal and it's become increasingly apparent that women have never had more on their plates. And in a world where we’ve never had more information about health and wellness, we’ve never been less healthy and well. Why aren't we prioritising ourselves and what truly matters to us? So here I am...going deeper. Wanting to still help women to look and feel good, but with a real focus now on facilitating sustainable change that really speaks to the heart of what matters. More joy, more ease, more freedom and more fun. For more details about please go to www.femalefitnessmatters.co.uk or drop me a line at femalefitnessmatters@gmail.com or on 07970 287043.

Delicious food at  , a Lionesses win,  filming at Hotel du Vin and amazing company as always from PJC. Perfect date nigh...
22/07/2025

Delicious food at , a Lionesses win, filming at Hotel du Vin and amazing company as always from PJC. Perfect date night!

I’m running the London Marathon 2026 for a future that better understands neurodivergence...Like so many families, we’ve...
02/07/2025

I’m running the London Marathon 2026 for a future that better understands neurodivergence...

Like so many families, we’ve been on a journey. We stepped into parenthood pretty uninformed about neurodivergence, clueless about the broken SEND system, and blind to the battles so many families face daily while advocating for their children.

And so many of the women I work with — especially those in perimenopause — are only now recognising signs of neurodivergence that were missed or misdiagnosed for decades. Gender, hormones, and masking all play a role in how neurodivergence is expressed — and too often, misunderstood.

And therein lies the problem. This lack of understanding leads to devastating statistics around mental health and su***de in neurodivergent communities — even before you factor in the additional impact of gender, race, and other intersecting experiences. No one should spend their life hiding their true self, feeling lesser, broken, or pathologised.

I want to be part of a future where neurodivergent people are not only supported but celebrated — not in spite of who they are, but because of it. And because the world is a better place for it.

Autistica’s work speaks directly to that vision. Their focus on mental health, long-term outcomes, and community-led research is transformative. They’re not just advancing science — they’re helping shape a world that listens more, understands better, and supports more fully. And I’m so proud to be running the London Marathon in 2026 to raise funds for them. (I’ll also be taking on a series of other fundraising challenges in the lead-up — more on those soon!)

If you’re able to support me, THANK YOU. Every donation — however small — every share, and every word of encouragement matters. As someone who came last (or was terrible!) in almost every race or sport growing up — and who only took up running in her 40s — this is going to be a physical and mental challenge far bigger than it may look. Don’t be fooled by my PT background! But I’m nothing if not determined 😉 and my sights are firmly set on both the fundraising target and that finish line next April.

Together, we can help create a world where no one has to fight so hard just to be understood.

Like so many families, we’ve been on a journey. We stepped into parenthood pretty uninformed about neurodivergence, clueless about the broken SEND system, and blind to the battles so many families fac

🧠✨I’ve officially qualified as an Advanced AuDHD Coach with ADHD Works  ✨🧠 Over the last few months, I’ve been deepening...
10/06/2025

🧠✨I’ve officially qualified as an Advanced AuDHD Coach with ADHD Works ✨🧠

Over the last few months, I’ve been deepening my understanding of how to support clients with ADHD and autism—especially those navigating the unique challenges of having traits from both.

It’s reinforced my belief that everyone deserves support that meets their brain where it’s at—whether that brain is neurodivergent or not—but especially when it is.

Many of the women I work with are masking their authentic selves, navigating overwhelm, burnout, self-sabotage, perfectionism or procrastination—not always realising that some of this might be tied to how their brain is wired.

Typically what’s needed isn’t more pressure, but more permission. More understanding of how their brain works, and more support to make changes in a way that actually sticks.

I’m proud of the space I’m continuing to build: grounded, validating, and spacious enough to hold people in all their realness—messy, brilliant and everything in between—and one where real-life change is possible.

Because we all know that meaningful change happens when people feel seen, supported, and safe enough to explore new ways of doing things.

If this resonates, or you’re curious about what coaching could look like for you, you’re always welcome to get in touch or check out www.femalefitnessmatters.co.uk

Reposting the link to  ‘s video below (which these two monkeys feature in) because it captures something so important: a...
03/06/2025

Reposting the link to ‘s video below (which these two monkeys feature in) because it captures something so important: authenticity, acceptance, and the power of showing up as who you truly are.

This is why we took L&T to Pride this year — even though a few people have questioned that choice.

Because while school often teaches kids how to fit in, I want mine to understand that the world is actually far richer and more diverse than that. I want them to see and feel that there’s no one “right” way to be — that difference is something to celebrate, not erase.

Pride is one of the few spaces where people show up fully, unapologetically, and joyfully as themselves — and I want my children to know that this is possible. That whoever they grow up to be, there’s room for them. And that they can create space for others to feel safe being themselves, too.

And if you need someone to hold space for you to explore anything that’s weighing you down (which doesn’t need to be tied to gender or sexuality in any way) please do get in touch. I spend my days helping women to get unstuck using fitness, nutrition and therapeutic life coaching.

https://m.youtube.com/watch?v=O4mm-6wltUs

Huge thanks to  for their hospitality and so much fun in today’s parade. The kids were living their best lives handing o...
24/05/2025

Huge thanks to for their hospitality and so much fun in today’s parade. The kids were living their best lives handing out whistles to the crowds…and yes, Lil put a whistle on a pug 😂🙈

Big thanks to and too for last night’s Pride run and journey through Birmingham’s LBGTQ+ history.

Lately, I’ve been sitting with themes of womanhood, identity, safety, and belonging.

Not to rush to conclusions.

Not to take sides.

But to understand what’s really at stake.

These aren’t easy topics. They’re personal, emotional, and sometimes divisive—but they matter.

💬 What does it mean to feel safe—in our bodies, our spaces, our identities?

💬 How can we make room for complexity, for discomfort, for growth—without turning to division or hate?

💬 What might it look like to listen, even when we don’t agree?

I believe in the power of dialogue. Of curiosity. Of holding space—not just for the loudest voices, but for the most vulnerable.

That includes women who are scared, unheard, or erased—on all sides of this debate.

As Pride season invites reflection on identity, I’m reminded that love, empathy, and dignity are things we can all extend—especially when things feel unclear.

Let’s keep leading with courage.

Let’s keep learning.

Let’s keep making room for each other.

💜

PwC - Vegas - Hogarths - Forever 💚14 years of being Mrs Cox…and the kids are still annoyed they missed out 😂 They want u...
13/05/2025

PwC - Vegas - Hogarths - Forever 💚

14 years of being Mrs Cox…and the kids are still annoyed they missed out 😂 They want us to renew our vows so Lil can be in charge of the rings and Thea a bridesmaid…the fact that neither of them was born when we got married is apparently irrelevant 🙈

What kid logic has you stumped this week?

Whenever I hear phrases like “curing autism” or “stopping the autism and ADHD epidemics,” I get that cold, sinking feeli...
07/05/2025

Whenever I hear phrases like “curing autism” or “stopping the autism and ADHD epidemics,” I get that cold, sinking feeling — the one that says: we’ve seen this before.

We’ve always struggled, as a society, with difference. And too often, the response hasn’t been curiosity or understanding — it’s been control. Erasure. “Fixing.”

People who don’t fit into “norms” have been silenced, medicalised, punished, or pushed out. All under the guise of care. All in the name of protecting the status quo.

Neurodivergence is not an epidemic. It’s not something to be cured.

It’s a different way of being in the world — often challenging in a society not built for it, yes — but full of insight and brilliance when understood and supported.

The call to “cure” neurodivergence isn’t about care — it’s about control. Let’s do better than that.

https://www-additudemag-com.cdn.ampproject.org/c/s/www.additudemag.com/rfk-autism-neurodiversity-acceptance/amp/

04/05/2025

Birmingham 10k done!

Last year, I ran my first ever half marathon here, smashed my sub-2 target… and signed up for this year’s half on a post-run high.

But life happened. I didn’t run much for a long while, and when the time came that distance just didn’t feel sensible.

Normally, pride or fear of “failing” would’ve led me to pull out completely — but this time, I checked my ego, switched to the 10k, and ran with zero expectations. No pacing. No pressure. Just presence.

The sheer variety of people running was inspirational, as always — all ages, body types, paces, running styles — each with their own reason for showing up.

It was a joyful reminder that you don’t have to be the fastest, the fittest, or in peak form to be part of something incredible.

Sometimes showing up looks different than you planned. Sometimes it’s even better. (Totally helped by the fact that I ran my second fastest 10k ever! 🥳)

We’re all carrying invisible weights—grief, pressure, expectations that no one sees.This is your reminder: You don’t hav...
02/05/2025

We’re all carrying invisible weights—grief, pressure, expectations that no one sees.

This is your reminder: You don’t have to do it all. Or be it all.

Scroll through for some truths I think more of us need to hear right now.

Which one spoke to you most today?

Hot tubs, hoops and muddy boots 👌🏻
20/04/2025

Hot tubs, hoops and muddy boots 👌🏻

Huge thanks to   and  for tonight. This is exactly what I needed after a weekend of house shenanigans 👌🏻
25/03/2025

Huge thanks to and for tonight. This is exactly what I needed after a weekend of house shenanigans 👌🏻

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A bit about me

Taking two years to conceive my eldest daughter and finally becoming a mom was life changing, as it is for any woman, but it really focused my mind on wanting to lead a lifestyle that maximises my chances of being around for my family for as long as possible.

It’s also made me determined to be a positive role model to my girls growing up in a world obsessed with looks, dieting, technology and searching for a ‘cure’ to needing to exercise. I want them to grow up feeling comfortable in their own skin, knowledgeable about their bodies and empowered to make positive choices for themselves and their health.

A 16-year career in professional services with PwC, however, left me lacking some of the building blocks to achieve these aims – particularly the ones around C-section recovery and how best to strengthen my body post baby. And Google was no help at all, continually serving up conflicting and often inaccurate information.

The lifelong learner in me rubbed her hands in delight, therefore, when I decided to use my maternity leave to get the facts for myself at “PT school” and by studying advanced women’s health and fitness qualifications with Burrell Education.