13/05/2026
The EPEC Origin Story – Post 17
The Feedback That Changed EPEC
One of the hardest parts of building anything publicly is learning how to handle feedback.
Because not all feedback feels constructive when you first hear it.
Some comments motivate you.
Some expose blind spots.
And some stay in your head far longer than they should.
Early on, I realised something important:
If I took every negative comment personally, EPEC would never survive.
But if I ignored feedback completely, it would never improve either.
So I had to learn a difficult balance:
Extract the lesson.
Ignore the emotional noise.
And over the last 10 years, that mindset transformed EPEC completely.
Many of the biggest developments in the course came directly from candidate feedback.
The live virtual version came from doctors who wanted access but couldn’t travel.
The recorded version came after hearing repeatedly:
“There’s no way I can attend live because of the time zone.”
And eventually, an Arabic version was created after repeated requests from doctors across Arabic-speaking countries.
Feedback didn’t just improve EPEC.
It shaped its direction.
One of the most common comments I received was:
“The course is exhausting.”
And honestly… that was true.
EPEC is dense, intense, and highly condensed.
But it was built for clinicians working in a stressful environment.
Another frequent comment was:
“This course is advanced. It’s not suitable for beginners.”
Again… true.
EPEC was designed for emergency practitioners with a reasonable level of clinical and ECG experience.
Because it was never intended to be “just an ECG course.”
It was built as a clinical decision-making course.
And then there was the feedback that affected me the most:
“This course made me realise how much ECG knowledge I’m missing.”
That comment stayed with me for a long time.
Because the goal of EPEC was never to make people feel inadequate.
The goal was awareness, confidence, and safer clinical thinking.
So instead of becoming defensive about the feedback…
I redesigned the learning experience around it.
Many candidates suggested making the course two days instead of one.
Educationally, I agree.
But practically, that would significantly increase cost, time commitment, and accessibility barriers.
So instead, I introduced one-month recorded access included with the live course.
Candidates could revisit difficult concepts, consolidate learning gradually, and reduce information overload.
I also introduced pre-course preparation videos and foundational material to help candidates arrive with the necessary baseline knowledge.
Over time, EPEC evolved from a single course…
Into a constantly improving system built around listening.
Not every comment should change your direction.
But the right feedback can completely transform what you build.
To be continued.
📌 Next Post: The moment EPEC started evolving from a single course… into a complete educational ecosystem.
