22/12/2025
Meet Simon Bland – Director & Hearing Aid Audiologist (Preston & Lytham)
With over a decade at Hearing Check — and nearly 30 years in audiology — Simon Bland is one of the driving forces behind the exceptional standards the clinics are known for.
As Director and Head Audiologist at Preston Hearing Care Centre and The Lytham Clinic, his mission is simple: to give every patient the best hearing care experience they’ve ever had.
Simon believes hearing care should feel warm, human and genuinely life-changing. “From the moment someone walks through the door to the moment they leave, everything matters,” he says. “The little touches, the welcome, the explanation, the follow-up — that’s how you create an experience people remember.”
His journey into audiology wasn’t planned — in fact, it began with a casual chat over a pint almost 30 years ago. A friend who was already an audiologist encouraged him to try the profession, and Simon now describes it as the best decision he’s ever made.
A reassuring, human approach
Simon has a natural ability to put nervous patients at ease.
“I usually make them laugh,” he says. “Then I talk to them like a friend, not like a doctor. It helps people relax and feel safe.”
Over the years, he’s learned something profound about patient care: “People don’t always remember what you do or what you say — but they always remember how you make them feel.”
What motivates him
For Simon, the most rewarding moments don’t happen in the consulting room — they happen afterwards, at follow-up visits, when families tell him the difference better hearing has made at home.
“There’s nothing more meaningful than a husband, wife, son or daughter thanking me for giving someone back their confidence, connection and independence,” he says.
His advice for better hearing
Simon’s message is simple: “Don’t put it off. We all have regular eye tests — hearing tests are just as important.”
Life outside the clinic
Outside of work, Simon loves cooking, entertaining, eating out and — in his own words — going to the gym so he can continue cooking and eating out guilt-free. He enjoys holidays in the sun when he can escape the business, and has recently taken on a new challenge: learning to play the piano at the age of 58.
A guiding principle
Simon lives by a personal standard that’s served him well throughout his career: “Be organised, be on time, be well groomed, and keep a positive mental attitude. Be ready.”
Warm, skilled and deeply dedicated to his patients, Simon is a core part of the Hearing Check team — bringing expertise, humour and heart to every appointment.