28/04/2022
🔥Social Media News🔥
My top 5 takeaways from Andy Lambert and Luan Wise's superb monthly update:
1️⃣ If your target market is under 25 it is worth getting your head around BeReal
2️⃣ User-Generated Content outperforms conventional ads on the same topic by 20-50% - are you actively working with creators?
3️⃣ Snapchat is not to be forgotten, particularly if you need to reach 13-18 year-olds
4️⃣ TikTok users spend an average of 25.7 hours per month on the platform (3 x more than Instagram)
5️⃣ Interactivity and participation is the direction of travel for Social Media - TikTok's new interactive ads are a great example and a powerful new format.
Plus, Elon's $44 billion purchase of Twitter will have a massive impact, but it will be 2023 before this materialises.
I hope this is helpful, feel free to share.
Cheers, Nicola 🌱