28/04/2022
๐ฅSocial Media News๐ฅ
My top 5 takeaways from Andy Lambert and Luan Wise's superb monthly update:
1๏ธโฃ If your target market is under 25 it is worth getting your head around BeReal
2๏ธโฃ User-Generated Content outperforms conventional ads on the same topic by 20-50% - are you actively working with creators?
3๏ธโฃ Snapchat is not to be forgotten, particularly if you need to reach 13-18 year-olds
4๏ธโฃ TikTok users spend an average of 25.7 hours per month on the platform (3 x more than Instagram)
5๏ธโฃ Interactivity and participation is the direction of travel for Social Media - TikTok's new interactive ads are a great example and a powerful new format.
Plus, Elon's $44 billion purchase of Twitter will have a massive impact, but it will be 2023 before this materialises.
I hope this is helpful, feel free to share.
Cheers, Nicola ๐ฑ