08/05/2026
What really drives a sale?
Dental loupes are an essential part of everyday dentistry, and a significant investment. My first pair? I did the “right” thing: research, trends, popularity.
I chose a stylish, well-known brand.
And I hated them.
They didn’t suit how I actually work. I raised concerns, but the response was: “Give it time.” The sale had been made, and that was that.
Fast forward to my recent experience with Nuview, the Zeiss business partners, and everything changed.
This time, I approached it differently. I had a checklist:
• Adaptable to my changing eyesight
• Easy to alternate with my glasses
• Built to last
• Alternating magnification
But more importantly,
I sought real feedback from other clinicians I knew and respected.
Then came the standout moment: the rep, Chris Steele, travelled 7 hours to ensure the loupes truly fit my working pattern and was tailored to me.
The result? 10/10 service. And yes… they make me look as nerdy on the outside as I feel on the inside 🤓
This experience got me thinking:
If this is what “good selling” looks like: listening, adapting, investing time, then what drives our patients when they choose their dentist?
Is it:
• Reputation?
• Technology?
• Convenience?
• Or simply how well we understand and serve their needs?
Because maybe it’s not just about the “product” we offer but the experience around it.
