13/02/2026
We’re super excited to announce that Si King is our new Brand Ambassador! 🎉
You may have seen his interview on Good Morning Britain yesterday, where he spoke about why this partnership means so much to him.
You may recognise him for his cooking expertise, but Si is now joining our mission to set the standard for life-changing care and help more people remain comfortable in the place they know best: home.
Si is helping us launch the Good Care Guide, a free resource designed to help families understand what quality care really looks like.
You can download it for free using the link below.This partnership is incredibly close to Si’s heart.
Having experienced first-hand what it’s like to support loved ones who need care, he understands just how overwhelming it can feel.
With so many options out there, how is anyone supposed to recognise what good care really looks like?
Together, we’re ready to lead the way and shine a light on the kind of care your loved ones deserve, care you choose, not what you settle for. 💙
Good Care Guide Link:
https://www.bluebirdcare.co.uk/the-good-care-guideGood