26/04/2026
💙 Today was a big day 💙
Today, our very own Lee took on an incredible challenge…carrying a 12kg beer barrel up one of the UK’s highest mountains, Snowdon.
This challenge was all about raising awareness and funds for men’s mental health. The 12kg barrel wasn’t chosen at random, it represents the heartbreaking statistic that 12 men a day lose their lives to su***de. It’s a number we’re determined to help reduce.
The barrel also symbolises the unseen weight many men carry on their shoulders, often without anyone noticing.
With support from the men at Primal Instinct, this effort means a lot to us. If you’d like to contribute, you can find the GoFundMe link in our bio.
We truly appreciate every bit of support. As we’re not government funded, everything from insurance to running costs—is covered by the men within the group.
Thank you for taking the time to read and support 💙