Macoby Clinical Canine Massage & Canine Exercise Rehab by Kim Rufus RVN

Macoby Clinical Canine Massage & Canine Exercise Rehab by Kim Rufus RVN As a therapist I not only address your dogs muscles I also look at your dogs gait, posture & daily activities formulating a home care plan.

Kim is a Shropshire based Registered Vet Nurse, accredited Clinical Canine Massage Therapist, Certified Canine Mobility Nurse/Therapist & Certified Canine Exercise Rehab Therapist Canine Massage is a safe form of complementary therapy achieving results in as little as 1-3 sessions working alongside your Veterinary Surgeon for the best possible outcome. Massage can help to treat a variety of conditions ranging from soft tissue such as sprains/strains to orthopaedic issues such as elbow or hip dysplasia addressing tight sore muscles, tension, trigger points & myofascial pain. I find that this therapy is especially useful for dogs with arthritis as it helps to provide hands on natural pain relief & improving quality of life as part of a multi modal approach. Your dog does not need to be injured to benefit though as massage is great for keeping them in peak condition helping to detect any areas of discomfort before they become a problem. Kim also has an interest in nutrition, oncology & senior care. She is also a fully trained pet first aid instructor offering day courses.

09/03/2026

Just a quick one...Macoby will be closed on Thurs 19th March & open again Monday 23rd as I am taking a short break :)

Amazing Max ❤Here is the amazing Max during & after his recent massage treatment.At nearly 16 years young massage helps ...
07/03/2026

Amazing Max ❤

Here is the amazing Max during & after his recent massage treatment.
At nearly 16 years young massage helps keep him comfortable along with pain medication from his Vet & provides some relaxation which is much needed especially with arthritic cases as pain can make them a little anxious

Lets talk canine enrichment.........While shopping in Aldi I spotted these enrichment toys for an amazing price :) licki...
04/03/2026

Lets talk canine enrichment.........

While shopping in Aldi I spotted these enrichment toys for an amazing price :) licki mats with useful suckers underneath are £1.99 & snuffle mats/balls £3.99 ❤

Why are these helpful?
🐶 reduces boredom
🐶can help reduce stress/anxiety
🐶 mental stimulation especially useful for our golden oldies
🐶 chance to express natural behaviour such as sniffing & foraging

But remember to supervise whilst using especially dogs that are likely to chew or rip things 😕

When therapies come together ❤Clinical canine massage blends so well with other complementary therapies as in the case o...
02/03/2026

When therapies come together ❤
Clinical canine massage blends so well with other complementary therapies as in the case of Marley as part of a multi modal approach to pain management.

I have been seeing Marley for a few years now but recently his spinal spondylosis has started affecting his strength in his hindlimbs & he is exhibiting weakness as well as loss of proprioception so this is where I passed him on to a local hydrotherapist to see if we can help improve things.............

On Saturday Marley seemed to be a little stronger which is amazing so once I had addressed his areas of muscular tension I also used my Photizo unit providing LED light therapy 🐶❤

Have you ever wondered what your dog is trying to tell you?Pain isn't always obvious, there can be subtle changes or may...
25/02/2026

Have you ever wondered what your dog is trying to tell you?
Pain isn't always obvious, there can be subtle changes or maybe you feel something just isn't quite right.......

Take a look at the 5 principles of pain handout, a useful handy guide for you to complete. As always anything unusual please get checked by your Vet first then feel free to get in touch with me to discuss your findings & what can be done to help 🐶❤

Pain doesn’t always shout. Sometimes it whispers.
It shows up in the small things first.
• A subtle change in gait
• A shift in posture
• A dip in performance
• A change in behaviour
• A difference in everyday activities
These are the 5 principles of pain we look at within Canine Massage Guild.
Because pain isn’t just about limping.
It’s about patterns. Compensation. Micro-changes that build over time.
Dogs are incredibly good at coping.
Which means it’s our job to be incredibly good at noticing.

Pain doesn’t present the same way in every dog;
An orthopaedic issue won’t look the same as soft tissue restriction. A puppy won’t present like a senior.

Each day this week, we’ll look at these 5 principles through a different focus:
• Orthopaedic
• Soft tissue
• Puppy
• Adult
• Senior
• Anxiety
Same framework. Different perspective.
The goal?
To help you see the small changes before they become big ones. Small observations. Big impact.

Download a free copy of the 5 Principles of Pain
https://www.k9-massageguild.co.uk/the-5-principles-of-pain/

Continuing the theme of coat changes or patterns appearing, why is this important?It's always a good idea to check your ...
21/02/2026

Continuing the theme of coat changes or patterns appearing, why is this important?

It's always a good idea to check your dog for any new coat changes such as flicks or curls as well as patterns such as Gracie here.....but why?

🐶 This may indicate an underlying muscular issue where the area becomes tight or tense restricting blood flow, the pattern changes such as flicks or area of change may mirror the shape of the area of concern
🐶 Fascia (the connective tissue allowing muscle to slide/glide) may have become restricted creating adhesions again resulting in texture changes or patterns
🐶 If there is any over compensation or posture changes fascia can also tighten

What can be done to help?

If you do notice any changes then get this checked by a Vet as there could be underlying health issues such as pain or mobility concerns then contact your nearest clinical canine massage therapist for a full assessment

Paws up, who remembers Ross from last week??I went to see him again on Monday for his second clinical canine massage tre...
18/02/2026

Paws up, who remembers Ross from last week??

I went to see him again on Monday for his second clinical canine massage treatment & we already have improvement with his tightness along his epaxials as well as improvements with his coat pattern change/texture ❤

As you can see in the photos there were line patterns & coarse coat in the restricted area then after his first massage the coat appears smoother with less pattern changes!!

I often hear this..........☹️
14/02/2026

I often hear this..........☹️

Sorry I've been quiet on here lately, feels like never enough hours in a day!Anyway......today amongst my visits I had t...
09/02/2026

Sorry I've been quiet on here lately, feels like never enough hours in a day!
Anyway......today amongst my visits I had the pleasure of meeting & helping Ross ❤

This lad has some confirmation issues including being chondrodystrophic (basically long back & short legs) as well as having angular limb deformity on his forelimbs, he did also recently have problems with a luxating patella 😔
His pawrent is pretty clued up how to help him as Ross also has hydrotherapy as well as exercises as she is training in canine conditioning ❤

Ross did good for his first massage treatment to help address some tight, restricted areas which could also be contributing to his coat pattern changes, will be interesting to see how he responds ☺️
The only problem was moving him off my coat when it was time for me to go!!!

Meh is a good word for today, sums me up!!Not the day I had planned but these things happen 😐I had to cancel my visits t...
28/01/2026

Meh is a good word for today, sums me up!!
Not the day I had planned but these things happen 😐

I had to cancel my visits today as my car decided not to play, handbrake playing up so better to be safe than sorry, huge thank you to my clients that have re arranged at short notice ❤

Instead I have so far.........
❤ Done an angel card reading for myself with Bert's help 🙂
🎂 Baked a cake for Guy's "big" birthday tomorrow
❤ CPD - good opportunity to catch up
💻 Replied to emails for assessment appointments for pain

So all in all not a totally wasted day, hope yours isn't as meh!!

Here is something you may not know about me...........At the end of last year I became a trained pet loss supporter for ...
25/01/2026

Here is something you may not know about me...........

At the end of last year I became a trained pet loss supporter for the Blue Cross, being there for owners during their time of need during grief & loss.
Pet bereavement is hard & sometimes it can feel that no one really understands the pain you experience, since loosing Mak & Mobes it has taken time but now I feel ready to help others ❤

Pet Loss Support Here to take your hand when they let go. Live Chat. Real People. Genuine Support.For 30 years, we’ve been here to help you cope with the loss of a pet, either through death, enforced separation or theft. With a free and confidential helpline, webchat, email and Facebook group, you...

Nice & relaxed after his massage treatment ❤Amazing Max is probably one of the oldest dogs I treat at Macoby....16 years...
21/01/2026

Nice & relaxed after his massage treatment ❤

Amazing Max is probably one of the oldest dogs I treat at Macoby....16 years young soon!!
I need to adapt some techniques to suit his older muscles but overall he's not doing too bad for a golden oldie :)

If you have a senior dog & would like to find out how massage could support them then please do get in touch

Address

Telford
TF66AY

Opening Hours

Monday 8am - 8pm
Tuesday 8am - 8pm
Wednesday 9:30am - 5:30pm
Thursday 8am - 8pm
Friday 9:30am - 5:30pm
Saturday 9:30am - 5:30pm

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Macoby Clinical Canine Massage

Hello - I am Kim and I run Macoby Clinical Canine Massage & natural healthcare. As well as being a clinical canine massage therapist, I am also a Registered Veterinary Nurse with over 26 years of experience of being in practice. I have always held an interest in complementary therapies and decided to re-train in massage so that I can offer my clients the best possible care and treatment.

In addition I also write for Edition Dog magazine & volunteer my time helping out Canine Arthritis Management. Recently I have qualified in teaching canine first aid.

Clinical canine massage is great for young dogs, agility/working dogs right through to the senior dog who may be sore due to Arthritic change (there is a lot more we can do now to help them rather than just relying on pain relief). What I do is look at your pet as a whole and not just treat the symptoms in front of me, so with your Veterinary Surgeons consent, I can help and advice you the best I can to provide a better quality of life.

To get in touch then email kim@macoby.co.uk or call me on 07983 759975.