Joern

07/01/2026

Over the last few years, I’ve learned a lot about business, skin health, ingredients, and integrity.
And I’ve also learned something important about how I want to work moving forward.
I’ve made the decision to step away from model-based businesses and put my full energy into something I already built with care, intention, and values — my own brand.

🌿 The Norfolk Herbalist has been growing quietly for the past two years, and it’s now where everything I do truly lives:

– Vegan skincare
– Ethical ingredients
– Education over hype
– Products I actually use and stand behind

This page will remain my personal voice, but if you’re interested in what I’m creating, learning about natural skincare, or seeing behind the scenes of a real small business — I invite you to follow The Norfolk Herbalist.

That’s where I’m building now.
With clarity, integrity, and intention. 🌱

06/01/2026

Sustainable systems don’t rely on constant regulation.
They rely on responsibility built into the design.
In non-toxic living, trends create urgency.
In business, they do the same.
Both look productive.
Neither lasts.

Long-term results come from principle-driven decisions:

clear priorities, realistic pacing,
and systems that don’t burn out the people inside them.

Bodies and businesses fail the same way—
from overload, not from lack of effort.

Longevity is engineered, not chased.

05/01/2026

I used to think clarity came from knowing more.

What I know now is that it comes from knowing what matters—and letting the rest go.
Non-toxic living isn’t about doing everything right.
It’s about choosing wisely, consistently, and without fear.

If you’ve felt overwhelmed by all the noise, you’re not behind.
You’re probably just ready for something steadier.

05/01/2026

Myth:
More clean swaps = better protection.

Why people believe it:
Swaps feel measurable. They create momentum and a sense of control—especially when information is overwhelming.

Why it fails long-term:
Without systems, swaps become maintenance-heavy.
Decision fatigue sets in. Consistency drops. The stress outweighs the benefit.

What actually works:
Clear priorities. Fewer decisions. Repeatable systems that reduce exposure without requiring constant attention.

That’s how non-toxic living becomes sustainable—rather than another thing to manage.

Authority comes from discernment, not volume.

04/01/2026

Non-toxic living breaks down when it’s built on urgency instead of structure.

Quick fixes feel productive, but they don’t survive real life—just like households or businesses built on trends instead of fundamentals.

Sustainable systems reduce decision fatigue, scale over time, and don’t require constant vigilance.

That’s the difference between doing “clean”
and doing what actually lasts.

Save this if you’re done with panic-based decisions.

04/01/2026

03/01/2026

I’m not trying to build the fastest thing anymore.
I’m trying to build the right thing.

In 2026, I’m focusing on:

– reducing unnecessary toxins in everyday life
– being more intentional about what I consume (products, content, opportunities)
– building income without hype or pressure
– creating something sustainable, not tied to one company or trend

This won’t be for everyone.

It’s for people who:
– feel tired of rushing
– don’t want perfect, just better
– value thoughtfulness over trends
– want to build properly, even if it takes longer

I don’t have everything figured out — and I’m not pretending to.

I’m sharing the process honestly as I go.

If that resonates, you’re welcome here.

03/01/2026

Most people don’t struggle with non-toxic living because they don’t care.

They struggle because it’s presented as all-or-nothing.
The message often sounds like:

– replace everything
– eliminate everything
– do it all now

That’s overwhelming. And for most people, it’s unsustainable.

What actually helps is understanding exposure, not chasing perfection.
You don’t need a completely toxin-free life.

You need fewer unnecessary exposures, over time — especially in the things you:
– use daily
– breathe in
– put on your skin

Non-toxic living doesn’t have to be extreme or expensive.
It starts with questioning what we’re told is “normal”, calmly and thoughtfully.

That’s the lens I’m using here.

03/01/2026

Clean Living introduced me to probiotic cleaning—
but more importantly, it opened up a much bigger conversation for me about non-toxic homes and how little we question what we use every day.

As the company winds down, I’m choosing to see this as an opportunity —
to step back, think properly, and build something stronger and more sustainable long term.

I’m not rushing into the next thing.
I’m learning, researching, and documenting the journey openly as I go.

If you’re interested in non-toxic living, ethical business, or building something with a bit more intention, you’re welcome to follow along.

03/01/2026

Protecting our rivers from chemical cleaner & microplastic pollution must be our top priority this year—clean water can’t wait. 🌊💙

18/12/2025

🌍 Plastic-Free Friday 🌱

🆚 Supermarket Plastic Scourers
❌ Plastic-based
❌ Shed microplastics
❌ End up in landfill & oceans

✅ Clean Living Int Coconut Fibre Scourers
🌴 100% natural coconut fibre
♻️ Plastic-free & compostable
💪 Tough on grime, gentle on cookware

✨ Make the switch today — small change, big impact.

12/12/2025