
15/07/2025
Oh holy moly Joe is now taking his new approach to food to the kids. This just popped up on the news here in UK- After watching the video from about this issue I am getting more and more concerned for the agendas that specific well intended do gooders are using to make room for their deeply held views, issues and ideas.
Sadly this will make it to the ears of children who will repeat and regurgitate only to be met with household opinions, views and perhaps even arguments, shame and rejection. Food based issues often begin with little ones overhearing what adults say about health and wellbeing.
Of this information is not carefully crafted and underpinned by child development theory and knowledge of ED/DE then this could become a major issue.
And people pushing to ban social media may be don’t see this less than subtle “summer” TV based influencer right in the living room of the child.
Waits to see how this new bad sugar campaign gets apportioned to the internet.