100% natural hair removal. Made from just sugar and water (no lemon juice, no wax, no additives)
11/07/2025
☀️ Hot Weather Waxing? Do it Right! 💦
Here are 3 must-do’s to keep your skin smooth and irritation-free this summer:
✅ Wax in a cool, well-ventilated space (fans are your BFF).
✅ Use baby powder to keep sweat away & help wax grip better.
✅ Soothe with aloe vera post-wax — your skin will thank you. 💚
Stay smooth, stay cool ✨
07/06/2025
Struggling with sugar waxing that feels too sticky or painful? The missing step might be as simple as TALC. 💡 It absorbs excess moisture, protects your skin, and helps the sugar wax grip the hair—not your skin. Less pain, smoother results, and happier skin. 🌿✨ Give your skin the prep it deserves!
08/09/2023
OUR KEY TIPS FOR WAXING YOUR BIKINI LINE AT HOME:
1. Make sure you are comfortable using the product and have practiced using it on less sensitive parts of the body.
2. A mirror is your friend here. Using a mirror will allow you to be more accurate with your appliction.
3. Use a stool. Using a stool allows you to elevate your leg and ope up your hips. This will not allow make it easier to apply, but will also help keep the skin taut when removing the strip.
Bikini waxing doesn't need to done by a professional. With a bit of a practice you can maintain your bikini line easily and safely at home. Following our instructions you can make the process much easier.
Give Sugar Coated a go at home and see for yourself just how easy it can be.
26/07/2023
After our amazing popup experience in May at White City, we return again. August 5th at 3pm, Sugar Coated will be doing tester treatments and offering our products alongside complimentary products from Lush for the best Summer Skincare experience.
Check out Sugar Coated Vegan Sugar Wax's video.
12/06/2023
CUSTOMER FEEDBACK - We appreciate and love any and all customer feedback. But, it is always special when and email like this comes through knowing that we have helped solve a problem for a customer. This is why we do what we do!
22/05/2023
We are thrilled to announce that is collaboration with White City we will be hosting a popup in store at Westfield shopping centre in White City, London. Along with the Lush White City team, we will be helping customers prepare their skin for summer using ethically made products.
For more information, head to the eventbrite link in the bio to learn more about the event. We hope you will come in store and meet Sugar Coated founders Rosie and Noor as well as the amazing Andreaa and her team at the White City store
16/05/2023
A look back on a year memory!
Our founder sharing her entrepreneurial journey .
we have grown from humble and challenging beginnings to a reputable British brand with adhering to our ethical values.
We are looking forward to achieving success in years ahead.
14/05/2023
A moment captured when Beau the dog photobombed whilst a photo shoot!!
This summer it’s manscaping with .
Our Full Body kit is perfect for . Can be used for any area and any other areas with superfluous hairs.
It’s all about reducing hair growth by sugar waxing instead of shaving.
A completely natural, vegan, cruelty free & eco friendly kit is suitable for all genders.
Safe as it’s water soluble making it easy and practical to use unlike waxes.
🤗suggest an appropriate ‘CAPTION’ and the winner will receive a FREE FULL BODY KIT.
Photoshoot by
14/05/2023
We are wishing for the British summer weather to be round the corner. We are busy getting ready manufacturing our Sugar Coated hair removal kits for summer smooth bare legs to be flaunted!
All the production is done on site every batch monitored and tested for efficacy .
Pure Rosehip oil is infused to keeps the skin smooth and supple and helps with ingrown hairs too!
15/03/2023
We're all set for . This is our first time showcasing the Sugar Coated range there and we couldn't be more excited. If you are attending please do stop by and pay us a visit on stand G11 in Hall 14.
03/03/2023
Getting beach ready by removing that unwanted underarm hair! 🌊👙⛱️🏖️
Available at Availble at
Hashtags 🏷️
02/03/2023
Exfoliate twice a week to keep your skin, smooth and vibrant! ❤️✨
You can do this by using a loofah like seen here, or some sort of body scrub (we have a recipe on our page)!
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Sugar Coated is the brainchild of Rosie Khandwala. Her story goes back to the shores of the Indian Ocean on the north-east coast of Tanzania. Growing up in Tanzania sugar waxing was the only form hair removal she used. She learnt the how to sugar wax from her mother and older sisters. Helping in her cousin’s salon after school as a teenager, she learned the tricks and techniques for the best and gentlest results. When she moved to the UK 1987 with her young family, she wanted to start working as a mobile beauty therapist but to her amazement sugar waxing didn’t exist, she couldn’t find it anywhere, so she started making her own!
Seeing this glaring hole in the market she and her husband set out on introducing sugar waxing to the UK. Starting manufacturing at home she soon outgrew the kitchen and they found premises nearby where the sugar wax is still manufactured by her today, in the still family owned and operated business.
Rosie got her first breakthrough in 1990 when she approached The Body Shop. It was a match made in heaven. Two ethically minded companies teaming up to introduce something innovative into the market. It was during this time that she also developed her unique recipe which eliminated the use of lemon juice (citric acid) providing and even gentler product that removed the irritation that could be caused by citric acid. To this day we are the only company in the world who makes a sugar-based hair removal from just sugar and water. After 18 years of successfully supplying The Body Shop Rosie decided to launch her own retail brand in the market called Sugar StripEase. During this time, she introduced washable and reusable strips into the market and put ethical and eco-friendly manufacturing and packaging at the forefront.
After 10 years with Sugar StripEase it is time for a change. Rosie has taken her 30+ years of experience and knowledge of hair removal and sugar waxing and poured it into Sugar Coated.
Sugar Coated is the vegan sugar wax that you know works! It has the heritage and a recipe with a track record. Now we have taken it up a notch and packaged it in a way that reflects all the amazing things about it. This is the “face” of ethical hair removal. Made in the UK by a family owned and operated business with eco-friendly and ethical manufacturing at the heartbeat. Sugar Coated is a product we want you to be proud to buy and share you experience with you friends just as its creator Rosie is sharing hers with you!