18/08/2025
When your business starts to feel like groundhog day... When is enough… enough?
You’ve worked your way up the ladder. Energetically, enthusiastically and bravely you decide to go it alone, finally building something for yourself.
The clients come, the team grows, you sign the contract on that stunning office, get the recognition... the success. And it feels great! But what happens when, further down the line, you no longer feel the joy in it?
It’s not just about being worn out. It’s that sinking feeling that maybe you’ve built a life that no longer excites you. You look back and feel proud of everything you achieved and tell yourself you should be feeling grateful. You’re earning good money. The kids are provided for. You can afford multiple luxury holidays. And yet… even after a break, the spark doesn’t return. Feeling flat, you wonder what the hell’s wrong with you.
Well... there’s nothing “wrong” with you.
We change. What drives us in our 30s rarely drives us in our 50s. In the early years, success and security fuel us doesn’t it? But what often follows is a deeper desire. Purpose and meaning. Because without it, even big achievements can feel weirdly empty.
I’ve been there too… In my former business I was a creative director running a design consultancy. But certain life experiences changed me, I evolved yet I became stuck. For years!
But the hardest part isn’t change itself. Change is exciting when you know what you want next. What paralyses us is uncertainty.
Staying stuck leads to stress, frustration, unfulfilment and can eventually lead to resentment. Taking even a small step into the unknown doesn’t necessarily mean packing in your business or your career, it may well be a side step, or a step back but one thing’s for sure; you’re unlikely to come up with ideas and solutions if you’re feeling stressed or frustrated. Coaching sessions are often where the answers reveal themselves. Maybe, just maybe, the most purposeful chapter of your life is yet to come!
This photo sums up nicely how I was feeling just over 10 years ago!
