Tactic Connect Ltd

08/05/2026

Better Together - Collaborations in Sport for Stronger Impact, our latest blog by our Project Manager, Lucinda Wilson.

Lucinda discusses how sport isn’t one big system; it is a series of small communities, each with its own needs, goals, visions and missions. Sport spans commercial, charitable, community and cultural interests that range from simply enabling people to be more physically active to being an international winner at an elite level. There are all the associated support networks and peripheral industries that are interconnected to empower the individuals, teams and groups playing and participating in that sport.

To read the full story, visit: https://www.tacticconnect.com/post/better-together-collaborations-in-sport-for-stronger-impact

If you and your organisation would like help and support with collaborations and partnerships in the sports space to drive better impact for your sport and community, then why not get in touch with our team or view our brochure of services:https://076cf1a4-e3e1-43c0-8281-c4cbeb36cc3a.filesusr.com/ugd/d630cb_5a3e4783eaa7483d8465207ccbca07c2.pdf

01/05/2026

Heritage brands are often told they need to modernise, but the strongest identities rarely come from starting again.

More often, the real work lies in identifying the visual elements that still carry meaning, such as colours, symbols, monograms, shapes, and refining them for how the brand needs to work today.

Inter Milan’s 2021 rebrand is a useful example of that balance. It shows how simplification can sharpen an identity without weakening its connection to the past.

A few thoughts from the latest article by Tactic Design's Creative Manager Tim Talts at Tactic Connect on visual heritage, brand evolution and modern identity systems.

Full article via: https://www.tacticconnect.com/post/decoding-brand-dna-translating-history-into-modern-sports-identity

29/04/2026

Tactic Connect Supporting BASL PG Cert at Leeds Beckett University

The final modules of the PG Cert at the Carnegie School of Sport, Leeds Beckett University, with BASL got underway on Friday, 24th and Saturday, 25th April. Tactic Connect CEO Genevieve Gordon-Thomson was there in her capacity as the Course leader and BASL Vice-Chair. Genevieve has been instrumental in the design, delivery and implementation of this course. Tactic Educate is just one of our four areas of expertise and focus, supporting our vision and commitment to strive to offer our services, affordably, for all sports.

The two-day in-person teaching experience was split between two options for the final module. Michele Verokken delivered the first part of Option 1 of the final Module, Integrity in Sport module, whilst Richard Barnes delivered the first part of the second option, Sports Participants and the Courts module.
The teaching team and students had a great couple of days, and the weekend concluded with the students coming together and, in two groups, competing in a moot-style exercise with the heading: Integrity Under Pressure: Anti‑Doping, Criminality & the Enhanced Games.
To find out more about the course, to make an enquiry or expression of interest for 2026 enrolment, please visit https://www.britishsportslaw.com/pg-cert or https://www.leedsbeckett.ac.uk/courses/sport-law-pg-cert/

If you are looking for your own bespoke sports educational courses or support, then contact our team at Tactic Connect to book an explorative call, visit https://www.tacticconnect.com

24/04/2026

Why the UK Has Been Slower to Embrace Commercial Sports Data - the second part of a blog series by our trainee paralegal Kobe Van Hecke.

While American leagues have embraced commercial storytelling as part of the sports narrative, British sport has historically developed under very different conditions. As a result, the role that commercial statistics play in public conversation around sport has been far more limited in the UK.

To read more visit: https://www.tacticconnect.com/post/why-the-uk-has-been-slower-to-embrace-commercial-sports-data

17/04/2026

We are delighted to see such a great initiative and collaboration between London Youth Games and the British DanceSport Association to offer more opportunities within London boroughs for junior schools to participate in dance.

The Tactic Connect team have worked hard to deliver this partnership, and the team are looking forward to seeing the result of this support many young people from London to take part in the events planned. Working on partnerships and collaborations can be hugely powerful for organisations in sport, but the impact for those that become able to participate is really the most powerful outcome. That is the core of Tactic Connect's mission. We are all about shaping the future of sport, together!

A powerful new chapter for young dancers in London.

We are proud to announce a new partnership between the British DanceSport Association and London Youth Games, bringing a pilot dance competition to primary schools across three London boroughs.

This initiative opens the door for younger children to experience the joy of dance, build confidence, and be part of something bigger. Winners will even have the opportunity to perform at the London Youth Games Dance Finals this July.

Together, we are expanding access, strengthening communities, and inspiring the next generation through movement to music.

17/04/2026

Commercial Statistics in Sport: Why the United States Still Leads the Way

Kobe Van Hecke, our Trainee Paralegal, takes a look at the differences between commercial statistics in the UK and the United States in our latest blog.

"If you follow sports in both the United States and the United Kingdom, one difference becomes clear fairly quickly: American leagues are far more comfortable talking about the business of sport in public. Attendance figures, television ratings, social media engagement, and franchise valuations are regularly highlighted as part of the story of a league or competition. In the UK, those numbers exist, but they are rarely central to how sport is discussed."

To read the full blog, visit: https://www.tacticconnect.com/post/commercial-statistics-in-sport-why-the-united-states-still-leads-the-way

10/04/2026

GrokAI and Athletes

Our latest blog by Charlotte Clark explores the increasing issues and concerns over social media platform X’s AI chatbot, GrokAI, the laws around this and what you can do as an athlete to protect yourself. Visit https://www.tacticconnect.com/post/grokai-and-athletes to read the full story.

04/04/2026

Youth Voice, The Future of Sports

Our Project Manager has recently been working on a youth voice project for one of our clients and has written a blog on how youth voice initiatives, growing in popularity for organisations both in and outside of sport, are not a new concept but a key impact opportunity that should not be missed. To read more; https://www.tacticconnect.com/post/youth-voice-the-future-of-sports?utm_campaign=56c3256b-0574-452b-aa13-b02224fb9ed7&utm_source=so&utm_medium=mail&utm_content=08c623cd-53ca-4bc5-b32f-c4d4576744ea&configurationId=f281a368-5184-4546-b832-a16c6988bc2e&actionId=923601ea-11e6-975b-c01e-42db2a0af372&cid=a3385c27-8eec-4a80-ade2-2066aef43e26

Or if you need help with incorporating youth voice into your organisation, then please get in touch.

01/04/2026

IOC SRY One Time Gene Test. Considerations and Questions, a blog by Tactic Connect Trainee Paralegal Kobe Van Hecke.

The International Olympic Committee’s latest policy on the female category marks one of the clearest shifts we’ve seen in this space for years. From LA 2028 onwards, eligibility for women’s events will be limited to biological females, determined through a one-time SRY gene test. In practical terms, that replaces the IOC’s previous, more flexible framework with a firmer, science-led line.

Thank you, Verity Smith, for your input on the story.

To read the full story: https://www.tacticconnect.com/post/ioc-sry-one-time-gene-test-considerations-and-questions

27/03/2026

Why a Disjointed Visual Identity is Quietly Costing Your Brand

The Tactic Connect Creative Manager, Tim Talts talks about visual identity and brands in our latest blog. To read the full story, visit: https://www.tacticconnect.com/post/why-a-disjointed-visual-identity-is-quietly-costing-your-brand

In sport, everyone understands team chemistry. When members of the team aren't on the same page, it shows in your performance and more often than not leads to your downfall. Your brand’s visual identity works in exactly the same way. Every logo, colour, typeface, and image you put in front of the world is either pulling in the same direction or fighting against itself. Most organisations don't realise how much the latter is costing them.

25/03/2026

Out and About with Tactic Connect at the Women’s Sport Symposium and Insights Day

Last week, our paralegal Charlotte Clark attended the Women’s Sport Symposium at Squire Patton Boggs on Wednesday, 18th March, and then on Thursday, 19th March, the In-House Insights Day at Northridge Law. To read more about what Charlotte got up to at these events, visit: https://www.tacticconnect.com/post/out-and-about-with-tactic-connect-at-the-women-s-sport-symposium-and-insights-day