Tactic Connect Ltd

Tactic Connect Ltd Delivering bespoke solutions in the world of sport and law. http://www.tacticcounsel.com
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Tactic Counsel provides services that can help you gain an advantage in the long run by putting you in a good position currently. Building brands, delivering results, and providing expertise in commercial activity, financial solutions & personal stability to the sport world.

15/10/2025

👏 Thank you to Ruth Kennedy and the team at 11KBW for delivering an excellent Masterclass on Effective Application of Human Rights Law in Sport.

Attendee feedback included comments, “ [The] British Association for Sport and Law Masterclass on the application of human rights in sport exemplifies the high-quality, practice-focused learning opportunities that make BASL’s Masterclass Series such an invaluable resource for those working in sports law and governance.”

The morning was spent considering and discussing the following valuable and engaging points around such a broad and complex subject.
👉 Each of the human rights articles from the European Convention, how they can potentially be applied to sport and where they have been used in sports cases (successfully and unsuccessfully)
👉 Semenya v Switzerland and the implications of the ruling
👉 How Anti-Doping testing and anti-doping practices impact an athlete's human rights under the ECHR
👉 Balancing individual athletes' rights with a sport's ability to regulate itself and ensure that the sport remains competitive in the women's categories
👉 When is the interference in both a fundamental and qualified right proportionate in sport, and when is it not
👉 What is classified as a gender affected, and how is this decided?
👉 Impact of the UK Supreme Court's Women for Scotland decision
👉 The decision in Haynes v English Blackball Pool and how this ruling is interesting going forward.
Attendees were also treated to a lovely welcome breakfast laid on by 11KBW, which was hugely appreciated by all. 🥐 🥯 ☕
There are still two remaining dates for the Tactic Connect Masterclass Series for BASL:
🎮 Esports: A Legal Update delivered by Andrew Nixon of Sheridans
20th November, hosted by Sheridans
9.30 am to 1 pm

🐎 Equestrian Sports and Effective Regulation, delivered by Jodie Seddon of Aria Grace Law
2nd December, hosted by Blackstone Chambers
9.30 am to 1 pm

To book:https://www.britishsportslaw.com/wp-content/uploads/2025/03/Masterclass-2025-Booking-Form-110325.pdf

08/10/2025

👀 LAST CHANCE TO BOOK OCTOBER’S TACTIC CONNECT MASTERCLASS FOR British Association for Sport and Law 👀

🙋 Effective Application of Human Rights Law in Sport, delivered by Ruth Kennedy, 11KBW 💡
Tuesday 14th October, registration form 9 am, kindly hosted by 11KBW

Up Next:
🎮 Esports: a Legal Update
20th November, registration form 9 am, Sheridans, London
Delivered by Andrew Nixon, Sheridans

🏇 Equestrian Sports and Effective Regulation
2nd December, registration form 9 am, Blackstone Chambers, London
Delivered by Jodie Seddon, Aria Grace Law CIC

Booking forms available:https://www.britishsportslaw.com/wp-content/uploads/2025/03/Masterclass-2025-Booking-Form-110325.pdf
Or contact: connect@tacticconncet.com

07/10/2025

⚽Thank you to Moses Swaibu, GameChanger 360, who spoke to two cohorts of students with us last week.

The FiE (Foundation for International Education) Sport in British Society students on Thursday night and the Syracuse students (Race, Gender and Ethnicity) on Thursday afternoon heard Moses speak. Moses talked about his life in football, the challenges he faced, the choices he made, rehabilitation in prison and the path that led to his organisation GameChanger360, as well as his podcast and his book. ⚽

Moses was kind enough to answer questions openly and with a level of frankness that moved both groups.

We take pride in providing courses with depth of learning, lived experiences being shared, enabling students to process their own journeys and establish themselves with a clear understanding of the realities of sport. We are able to do this through our expertise, connections and our mission to shape the future of sport, together. Thank you, Moses, for sharing your experiences.⚽

07/10/2025

On Saturday, Genevieve Gordon-Thomson visited the Carnegie School of Sport at Leeds Beckett University to lecture on the revitalised and relaunched BASL PGCert. There is still time to make an application and start this autumn – the deadline has been extended to 17th October. DM us for more info!
Gen, Tactic Connect CEO, is Joint Programme Lead of the PGCert and Co-Vice-Chair of BASL,
“The launch of the BASL PGCert with Leeds Beckett University marks an exciting step forward for those passionate about shaping the future of sport through legal expertise.” Aside from the networking opportunities that will last you a career, this educational opportunity will elevate your place in the sports law community – plenty of sports law firms say so…. Not to be missed.

👨‍🎓 🏍️ Graduation Congratulations at De Montfort University 🏎️ 👩‍🎓Tactic Connects Genevieve Gordon-Thomson, who was the ...
05/09/2025

👨‍🎓 🏍️ Graduation Congratulations at De Montfort University 🏎️ 👩‍🎓

Tactic Connects Genevieve Gordon-Thomson, who was the Prog Leader for the Business of Motorsport MA with the National Motorsport Academy at De Montfort University Leicester (DMU) recently attended the graduation ceremony on 28th August to celebrate the success of those who have completed their PGDip and Master of Arts in the Business of Motorsport. To read more please visit: https://www.tacticconnect.com/post/graduation-congratulations-at-de-montfort-university

07/07/2025

🏆 Congratulations to London Pulse on a Historic Netball Super League Victory! 🏐

What a phenomenal Grand Final at The O2 Arena! In front of a record-breaking crowd, London Pulse delivered a commanding 53-45 win over defending champions Loughborough Lightning, securing their first-ever Netball Super League title and denying Lightning a historic three-peat.

At Tactic Connect, we’re proud to support the athletes who make moments like these possible. Through the work of our founder, Genevieve Gordon-Thomson, as Legal and Commercial Director of the Netball Players Association (NPA), we champion the rights, welfare, and commercial empowerment of netball players across the league, working with England Netball to drive the league forward into full professionalisation.

Genevieve’s role ensures that players are not only protected off the court but also positioned to thrive in their careers, on and beyond the court. From contract negotiations to commercial opportunities, her work with the NPA reflects Tactic Connect’s mission to elevate athlete support across all levels of sport.

👏 Congratulations again to all the players, coaches, and fans who made this season unforgettable. We’re excited to continue standing beside you as the game grows and continues its upward trajectory towards full professionalisation. To read the full blog story please visit: https://www.tacticconnect.com/post/historic-netball-super-league-victory-for-london-pulse

🎉 Sporting Spotlight:🏐 Netball ⛹‍♀️ Thank you to Stylist Magazine! We’re incredibly proud to see the sport of Netball an...
01/07/2025

🎉 Sporting Spotlight:🏐 Netball ⛹‍♀️

Thank you to Stylist Magazine!

We’re incredibly proud to see the sport of Netball and the Netball Super League being included in the key moments for women’s sport this summer as compiled by Lauren Geall in her article ‘Summer 2025 is going to be a massive moment for women’s sport – here are some of the key events to look out for’ published online on 23rd June.

Tactic Connect continues to proudly work with the Netball Players Association in furthering the sport for generations to come, and we are delighted that netball is being billed alongside rugby and cricket.
To read the full article visit: https://www.stylist.co.uk/fitness-health/sport/2025-womens-sport-dates/953214

To watch the Netball Super League Grand Final
When: 6 July
Where: O2 arena, London
How to watch: Tickets for the final are on sale now. The final will also be shown live on Sky Sports. Visit the link to grab a ticket now; https://www.axs.com/uk/events/710831/netball-super-league-grand-final-tickets

Last night Genevieve Gordon-Thomson, Tactic Connect CEO, sat alongside Moses Swaibu, Alan Alger, Ben Paterson and Affy S...
10/06/2025

Last night Genevieve Gordon-Thomson, Tactic Connect CEO, sat alongside Moses Swaibu, Alan Alger, Ben Paterson and Affy Sheikh with thanks to Sean Hamil of Birkbeck, University of London, at the Birkbeck Sport Business Centre, with panel moderator Andy Harvey, for the launch of Fixed: My Secret Life as a Match Fixer.
The event was much more than a book launch, but an opportunity to talk about the wider impact and focus for future progress in sport with real purpose in areas that matter; education, data, regulation and ethics. To read more or find out how Tactic Connect supports with sustainable impact in sporting organisations, visit our website, tacticconnect.com

17/04/2025

We are excited to announce that we have a new job opportunity within the NPA 🎉

The Social Media and Membership Coordinator will be a key role in the organisation, supporting us to develop and grow.

If you’d like to know more and see the full job description, head to the news section of our website!

🔗 link in bio

We don’t shout out often about our work but maybe it’s time we started to - no mean feat dealing with the legals and the...
15/01/2025

We don’t shout out often about our work but maybe it’s time we started to - no mean feat dealing with the legals and the branding and the comms and the agencies and the partner and the client to bring this all together.

Thank you British DanceSport Association and thank you Manomasa.

A wonderful industry first in the UK. A wonderful collaboration to work on.

A good trip today to the exhibition . Learned lots and ready to put our new knowledge into the Business of Motorsport M...
17/09/2024

A good trip today to the exhibition . Learned lots and ready to put our new knowledge into the Business of Motorsport MA and associated programmes with .

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