17/01/2026
Lee Farmer and his wife Kirsty are taking on the David Goggins 4x4x48 Challenge running 4 miles every 4 hours for 48 hours.
This challenge will also be taken on by Dean from Primal Instinct Telford.
This is not just to test our physical limits, but to push ourselves mentally for a cause that truly matters.
This challenge is going to be uncomfortable. Sleep deprivation, Fatigue, Doubt, Pain, But that’s the point.
Too many men are silently fighting battles in their own minds, battles they feel they have to face alone. Primal Instincts Men’s Mental Health exists to change that.
They provide support, connection, and a space for men to confront struggles instead of burying them.
For 48 hours, I’ll choose discomfort to raise awareness and funds for men who are fighting far harder battles every single day.
This isn’t about running fast.
It’s about showing up when it’s hard.
It’s about discipline over motivation.
It’s about proving that suffering can be turned into strength when it’s tied to purpose.
If you’re able to donate, every contribution goes directly toward supporting men’s mental health through Primal Instincts.
If you can’t donate, sharing this page means just as much.
Thank you for the support, I’ll be carrying it with me on every mile.
