Steel & Varley Opticians

Steel & Varley Opticians We are an opticians established in Whitley Bay in 1926 and have been serving Whitley Bay's eyecare needs ever since.

26/02/2026
Peter looking super smart wearing Requisiteur one of our Einstoffen frames. Absolutely love this frame choice! 😊 The blu...
26/02/2026

Peter looking super smart wearing Requisiteur one of our Einstoffen frames. Absolutely love this frame choice! 😊 The blue against the gun metal really sets off this piece, paired with blue eyes really gives off an extra shine.

EINSTOFFEN. The right frame can change everything. Independent.Handcrafted. Swiss at heart.




Find it difficult to follow conversations in noisy environments? We offer free hearing checks, and if you do need suppor...
24/02/2026

Find it difficult to follow conversations in noisy environments?

We offer free hearing checks, and if you do need support, our Widex Allure hearing aids deliver crystal-clear speech while keeping you fully aware of the world around you.

This means you can focus on the moments that matter.

Call to book your appointment or book online at www.steelandvarley.com

23/02/2026

End of a busy clinic and the OCT is being powered down for the night 👋

Our optometrist Ro has been putting it through its paces today — and it’s one of the bits of kit we wouldn’t be without.

OCT (Optical Coherence Tomography) is an advanced scan that takes incredibly detailed cross-section images of the back of your eye. It lets us see the different layers of the retina in a way that simply isn’t possible with a standard photo.

Why does that matter? Because it helps us pick up early signs of conditions like glaucoma and macular changes — often before you notice any symptoms at all. Early detection really does make a difference.

The scan itself is quick, comfortable and non-contact. You just pop your chin on the rest, look at a target light and that’s it — clever technology doing its thing in seconds.

All packed away and ready to go again tomorrow 👓

Playful, confident and unmistakably Albert I'mStein 😊Ben pulls off these frames perfectly! We think you look ace! Featur...
20/02/2026

Playful, confident and unmistakably Albert I'mStein 😊

Ben pulls off these frames perfectly! We think you look ace!

Featuring our WallStreet frame & showing off Albert I’mstein’s mission perfectly - creating frames to suit the personality and not to the gender,age or appearance.

⭐✨ NEW STOCK ALERT ✨⭐We’ve had a fabulous morning with our DUTZ rep, Duncan, exploring their newest frames and fresh col...
19/02/2026

⭐✨ NEW STOCK ALERT ✨⭐

We’ve had a fabulous morning with our DUTZ rep, Duncan, exploring their newest frames and fresh colour combinations, and we have to say…..we loved them!😍

We can’t wait to show you our top picks when the new range arrives this March.

If you love eyewear with personality, make sure you pop in and take a look. This collection blends clean, contemporary styling with vibrant pops of colour, giving you frames that feel as good as they look.

Stylish, confident and effortlessly wearable. Just how we like it.

Did you know we do FREE hearing assessments? 👂🏻 If you need support with your hearing, we offer Widex’s most advanced he...
17/02/2026

Did you know we do FREE hearing assessments? 👂🏻

If you need support with your hearing, we offer Widex’s most advanced hearing aid platform, Widex Allure.

The stylish hearing aid design is available in 10 colours, easily controlled by a user-friendly app.
Widex Allure helps you feel confident and connected every day.

Call now to book your appointment or book online at https://www.steelandvarley.com

16/02/2026

And it’s up!😍
Our gorgeous new Enchanted Forrest inspired window display!

We absolutely love it! We hope you do too!
Come along and check it out!




14/02/2026

Our Valentines collection all set up and ready 💙

A gorgeous valentines Violet from our Dutz collection

🖤💙 Power look, standout style. 👓

This squared men’s frame features a transparent blue front combined with bold tortoise shell outer rims, creating a look that feels both contemporary and effortlessly cool.

Clean geometry, confident character and that unmistakable Dutz attitude. For men who appreciate subtle boldness with a distinctive design edge.




Roses are Red ❤️Violets are Blue 💙We love our Glasses 🤓Do you love yours too? 🥰Always here to help you find your perfect...
14/02/2026

Roses are Red ❤️
Violets are Blue 💙
We love our Glasses 🤓
Do you love yours too? 🥰

Always here to help you find your perfect frames if your still in need! ❤️

Happy Valentines Day Everyone!
Love everyone at
Steel and Varley 💕





Address

209 Whitley Road
Whitley Bay
NE262SY

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 9am - 1pm

Telephone

+441912523549

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