Haine & Smith Opticians

Haine & Smith Opticians Welcome to Haine & Smith. An independent family firm, we provide personal, award-winning eyecare Thank you!

At Haine & Smith we believe that your relationship with us doesn’t end when you have your eye examination or buy glasses or contact lenses; this is where it begins. We’ve created this page so you can keep up to date with all our latest news and offers, talk about eye health and the latest frame styles, as well as share your experiences and ideas. We’d love you to post a comment or query and will always try to reply to your questions as soon as possible. We will be on-hand between 9:00am and 5:00pm, Monday to Friday (excluding bank holidays), so please bear with us if you post outside of these times. To ensure this page is a pleasant place for all of us, we kindly ask that you respect the following guidelines:

- Be polite to other Haine & Smith fans (even if you disagree!) and treat each other as you would like to be treated.

- Please don’t give out any personal information on this page. To help answer your queries, it may be necessary to ask you to contact us privately.

- Please don’t publish any material (including usernames, photos and messages) which is defamatory, abusive, discriminatory, infringing, unlawful, irrelevant, indecent or offensive. If you post inappropriate content or spam we will have to remove it.

- Please note that Haine & Smith Opticians are not responsible for any user content and user posts do not necessarily reflect our views. To locate your nearest Haine & Smith practice and request an appointment visit: http://www.haineandsmith.co.uk/book-an-appointment/

At Haine & Smith Trowbridge, we’ve been welcoming in the new year with a brand-new makeover, and we love it!Why not give...
22/01/2026

At Haine & Smith Trowbridge, we’ve been welcoming in the new year with a brand-new makeover, and we love it!

Why not give yourself a makeover, too? Come and try our vibrant new frames from exciting brands such as ProDesign and WooW.

And while you’re here, why not book a sight test with one of our experienced optometrists?

Your eyes do a lot for you; return the favour. Book your check-up today and see the future clearly 👓

Another beautiful Gucci frame, ready for collection. A bold choice to kick off the new year, with vibrant colours design...
20/01/2026

Another beautiful Gucci frame, ready for collection. A bold choice to kick off the new year, with vibrant colours designed to bring a little joy to winter days. Paired with the stunning Jade Coti Vision chain, it makes a true statement.

The patient also chose the Nikon Lenswear Seemax Ultimate Z lens, delivering exceptional visual clarity and colour retention that’s second to none. What a combination!

William Morris London frames have just landed at our Regent Street practice!  Discover beautifully crafted frames that b...
14/01/2026

William Morris London frames have just landed at our Regent Street practice!

Discover beautifully crafted frames that blend timeless design with modern flair. Whether you’re after statement style or everyday elegance, William Morris has something to elevate every look.

Before Christmas, the Wroughton practice had the pleasure of welcoming The Wroughton Silver Band, who treated us to a mo...
11/01/2026

Before Christmas, the Wroughton practice had the pleasure of welcoming The Wroughton Silver Band, who treated us to a morning of festive music. Every year, the week before Christmas, they brighten our day with their wonderful performances.
Beth and Abi were also on hand, serving tea and coffee to help everyone stay warm!

09/01/2026

In November, members of the Haine & Smith team had the incredible opportunity to visit the BLACKFIN - Titanium Eyewear factory in Italy.

It was fascinating to see firsthand the precision and care that goes into crafting every Blackfin frame. The entire Blackfin development team is exceptionally talented, focused, and meticulous in their attention to detail.

We had a truly memorable experience, and a huge thank you goes to Blackfin for welcoming us so warmly and giving us such an insightful tour. It’s a pleasure to stock Blackfin frames in our practices.

Curious to see what makes Blackfin* so special? Pop in and visit us to find out more!

*Blackfin frames are available at selected practices.

💗 On Wednesdays, We Wear Pink! 💗 Step up your eyewear game with these EPIC Kirk & Kirk frames, a true showstopper in eve...
07/01/2026

💗 On Wednesdays, We Wear Pink! 💗

Step up your eyewear game with these EPIC Kirk & Kirk frames, a true showstopper in every sense.

Available at selected Haine & Smith practices, these frames are perfect for anyone looking to make a statement while staying effortlessly chic.

With their bold design, striking colour, and impeccable craftsmanship, these frames aren’t just glasses, they’re an accessory that turns heads!

Kirk & Kirk 💕

01/01/2026

Happy New Year! 🥂✨

A huge thank you to all of our amazing patients and colleagues for making 2025 such a special year 💙

Here’s to 2026, a year full of clear vision and stylish frames.

25/12/2025

Merry Christmas from all of us at Haine & Smith! 🎄

To our wonderful patients, colleagues, and followers, thank you for being part of our community this year. Your support means the world to us!

Here’s to festive days, joyful moments, and seeing clearly into the New Year. 👓 ❤️

🎄✨ Seasonal Opening Hours ✨🎄The festive season is just around the corner! As we get ready for mince pies, twinkling ligh...
22/12/2025

🎄✨ Seasonal Opening Hours ✨🎄

The festive season is just around the corner! As we get ready for mince pies, twinkling lights, and time with loved ones, our opening hours will be slightly different over the Christmas and New Year period.

Thank you for your continued support throughout the year. We wish all our patients a wonderful festive season and a bright, healthy New Year!

Frames that are perfect for any season! Discover our fabulous range of Barton Perreira frames, now available at our Marl...
19/12/2025

Frames that are perfect for any season! Discover our fabulous range of Barton Perreira frames, now available at our Marlborough practice.

Meticulously handcrafted in Japan, each pair takes weeks to perfect. Renowned for their exceptional attention to detail, Japan’s leading artisans bring every facet of Barton Perreira eyewear to life with precision, artistry, and unrivalled craftsmanship.

We’re obsessed, and we know you will be too! Visit us in to find your perfect pair.

🎄 Haine & Smith Regent Street is getting into the Christmas spirit!The practice is beautifully decorated, and our expert...
17/12/2025

🎄 Haine & Smith Regent Street is getting into the Christmas spirit!

The practice is beautifully decorated, and our expert team is full of festive cheer!

It’s not too late to book your eye test for January, and make sure your eyes get their winter health check.

Contact us today to secure your appointment and start the new year with healthy, happy eyes!

https://www.haineandsmith.co.uk/practice-finder

16/12/2025

If you’ve popped into one of our practices lately, you might’ve spotted something a little different… 👀

That’s because we’re undergoing an exciting rebrand to celebrate 50 fantastic years of Haine & Smith Opticians! Our fresh new look will be rolling out across practices in the coming months, so stay tuned, there’s lots more to come!

Here’s to the next 50 years of helping you see clearly and look amazing doing it!

We’d love to know what you think. Drop your thoughts on the new look in the comments!

Address

Wroughton

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