Haine & Smith Opticians

Home
United Kingdom
Wroughton
Haine & Smith Opticians

Welcome to Haine & Smith. An independent family firm, we provide personal, award-winning eyecare Thank you!

At Haine & Smith we believe that your relationship with us doesn’t end when you have your eye examination or buy glasses or contact lenses; this is where it begins. We’ve created this page so you can keep up to date with all our latest news and offers, talk about eye health and the latest frame styles, as well as share your experiences and ideas. We’d love you to post a comment or query and will always try to reply to your questions as soon as possible. We will be on-hand between 9:00am and 5:00pm, Monday to Friday (excluding bank holidays), so please bear with us if you post outside of these times. To ensure this page is a pleasant place for all of us, we kindly ask that you respect the following guidelines:

- Be polite to other Haine & Smith fans (even if you disagree!) and treat each other as you would like to be treated.

- Please don’t give out any personal information on this page. To help answer your queries, it may be necessary to ask you to contact us privately.

- Please don’t publish any material (including usernames, photos and messages) which is defamatory, abusive, discriminatory, infringing, unlawful, irrelevant, indecent or offensive. If you post inappropriate content or spam we will have to remove it.

- Please note that Haine & Smith Opticians are not responsible for any user content and user posts do not necessarily reflect our views. To locate your nearest Haine & Smith practice and request an appointment visit: http://www.haineandsmith.co.uk/book-an-appointment/

09/03/2026

Did you know what’s on your plate can affect your vision? Foods rich in vitamins A, C, E, zinc, and omega-3s help protect your eyes and may reduce the risk of age-related eye conditions. Think:

🥕 Carrots & sweet potatoes
🥬 Spinach & kale
🐟 Salmon & mackerel
🥜 Nuts & seeds
🍊 Citrus fruits

A balanced diet isn’t just good for your body, it’s a superpower for your eyes too! Pair it with regular eye exams, and you’re set for clearer, brighter vision for years to come.

Book your next eye test with Haine & Smith Opticians and see the difference!

https://www.haineandsmith.co.uk/practice-finder

08/03/2026

It's World Glaucoma Week. Glaucoma is known as the “silent thief of sight”, often showing no symptoms until significant damage has occurred. That’s why early detection is so important.

At Haine & Smith Opticians, our expert team provides comprehensive eye exams that can help detect glaucoma early and protect your vision for the future.

Take charge of your eye health this week. Don't delay, book your appointment today and make sure your vision stays safe and clear.

03/03/2026

March 3rd is World Hearing Day, a reminder to take care of your hearing as much as your vision!

At Haine & Smith Opticians, we offer expert hearing services alongside our eye care. From hearing tests to personalised solutions, our team can help you maintain healthy hearing and stay connected to the sounds that matter most.

Don’t wait for issues to arise, book a hearing check today and take a proactive step for your overall well-being. Because looking after your ears is just as important as looking after your eyes! 👂✨

https://www.haineandsmith.co.uk/practice-finder

01/03/2026

March is National Save Your Vision Month, the perfect time to put your eyes first!

At Haine & Smith Opticians, we’re here to help you see clearly and look amazing while doing it. Regular eye exams catch problems early, keep your prescription up to date, and ensure your eyes stay healthy for years to come.

From stylish new frames to expert eye care, March is your month to prioritise your vision.

Book your appointment today and give your eyes the attention they deserve: https://www.haineandsmith.co.uk/practice-finder

25/02/2026

Special Award Winner, Malcolm Lee!

We’re proud to announce that this year’s Special Award goes to Malcolm Lee in recognition of his outstanding contribution to the business.

Malcolm has played a key role in guiding us through an important transition, going above and beyond with his time, dedication, and attention to detail. His expertise, thoughtful approach to change, and commitment to keeping operations running smoothly make a huge difference across many of our practices.

He’s also known for building strong, trusted relationships with our suppliers, helping to support the wider business every day.

Congratulations, Malcolm, and thank you for your dedication, professionalism, and impact. A truly well-deserved recognition! 👏

24/02/2026

Ready to fall in love with your glasses? ✨

We believe eyewear should feel as luxurious as it looks. Your frames sit centre stage on your face, so why not make them fabulous?

From flattering your face shape to expert colour analysis that makes your eyes sparkle, and your complexion glow, we’ll help you discover frames that make you feel like you! Think rich tortoiseshells, elegant metals, bold statement pieces or effortlessly chic classics, all perfectly fitted for all-day comfort.

Read our latest blog to discover expert advice on choosing glasses that complement your face shape, enhance your colouring, and elevate your personal style.

Click below to read the full guide and take the first step towards eyewear you’ll love wearing every day: https://www.haineandsmith.co.uk/news/313-picking-the-right-glasses-a-guide-to-style-fit-and-colour-analysismake

20/02/2026

Experience effortless Danish design with LINDBERG. Known for minimalist style, exceptional comfort, and precision craftsmanship, Lindberg frames are made to look good and feel even better.

Enquire at Haine and Smith Opticians to find your perfect pair*

*Lindberg is available exclusively at our Royal Wootton Bassett and Marlborough practices.

18/02/2026

Little eyes need big protection! 👀

Our Wolf Cubs range includes a variety of fun, comfortable frames for kids, with selected styles offering a magnetic clip-on sun option for quick, fuss-free protection

Something that you may not realise is that 80% of UV exposure happens before the age of 18. Children’s eyes are more sensitive to UV, so good sun protection really matters alongside regular eye tests to check their vision and eye health.

14/02/2026

This Valentine’s Day, treat yourself to a look you’ll actually love.

Whether your style is bold, classic, playful or luxe, we’ve got frames that make hearts skip a beat.

*Discover iconic brands like: Tom Ford, Gucci, Blackfin, William Morris, Kirk & Kirk, Woodys, WOOW Eyewear & Ray-Ban.

From statement styles to everyday perfection, your next obsession is waiting at Haine & Smith Opticians.

Pop in, try them on, and fall head over heels for your new frames 💕

*Not all brands are available across all practices. Visit your local Haine & Smith Opticians to find out more.

11/02/2026

The first few months of the year often get us thinking about ways to feel fitter and healthier, and that shouldn’t stop with the rest of our body. Our eyes deserve the same care and attention.

A healthy, balanced diet plays an important role in maintaining good eye health. Certain nutrients help protect your eyes from damage, support the function of eye tissues, and reduce the risk of age-related conditions such as macular degeneration.

We’ve put together a few eye-friendly foods, along with a quick explanation of why they’re so beneficial, to help you keep your vision in great shape!

06/02/2026

👀 Amanda from our Malmesbury practice shares her Dry Eye routine!

After a busy day at Haine & Smith, Amanda gives us an insight into how she manages dry eyes. All the products she uses are available at your local practice.

If you’re looking for Winter Eye Care tips or need a little guidance, don’t hesitate to get in touch. We’re here to help!

03/02/2026

Did you know your hearing changes gradually over time? 🎧

That’s why Haine & Smith now offers hearing checks, powered by Amplify. Just like eye tests, regular hearing checks help spot issues early and protect your long-term health.

To learn more or book your complimentary hearing check, contact your local Haine & Smith practice today.

Address

Wroughton

Website

http://www.haineandsmith.co.uk/

Alerts

Be the first to know and let us send you an email when Haine & Smith Opticians posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Haine & Smith Opticians:

Shortcuts

Want your practice to be the top-listed Clinic in Wroughton?