31/12/2025
Putting a cloche on 2025.
This year has been a lesson.
Not one I need to analyse to death — but one I’ve listened to.
I’ve learnt what I want to carry forward into 2026 and shape this business around…
and what won’t be coming with me.
This year I created 24 new scents, welcomed back our much-loved seasonal favourites, and held space for our core collection — the heart of what we do.
I’ve met the most wonderful people from all over the world, which will always be my favourite part of having a shop in York. One moment chatting with someone from Bahrain, the next from Miami, then Italy. It never gets old.
There are customers who return year after year, familiar faces who feel part of the rhythm of this place. And that means more than I can properly say.
It’s also been the hardest year in business yet. As I step into my 11th year, it feels wise — and necessary — to pause, notice, and move forward with intention.
But today, more than reflection, is about gratitude.
Thank you to everyone who has bought from me this year.
To my candle and wax melt box subscribers who show up every single month.
To those who come into the shop trusting us as their go-to place for gifts, rituals, and small comforts.
That trust is everything.
Here’s to closing the year gently, protecting what matters, and shaping what comes next ✨
