CRITZ Global

26/10/2022

1. Has this poster enlightened you?

2. Would it make you change your attitude and behaviour towards the act?

3. What would you like to add to the message in the Poster?

We will be glad to hear your responses as you participate in this campaign to help achieve the SDGs

26/10/2022

Please answer these at the comment session/
1. Has this poster enlightened you?

2. Would it make you change your attitude and behaviour towards the act?

3. What would you like to add to the message in the Poster?

We will be glad to hear your responses as you participate in this campaign to help achieve the SDGs

24/10/2022

The ozone layer protecting us is being depleted and a global concern as such. What is your contribution to manage that. Ours is the

19/10/2022

According to WHO, thousands of Ghanaians die every year because of pollution from car emmitions and dust. Air pollution is associated with a number of adverse health effects, including heart disease, stroke, lung cancer, miscarriage, reduction in intelligence, and even mental illness. Protect the air like your wealth. Air pollution kills more than AIDS.

19/10/2022

Air is life, The minute we pollute the air, the grave danger we are as species. Protect the air like your wealth.

19/10/2022

CRITZGLOBAL2022

19/10/2022

19/10/2022

In 2015, the United Nations General Assembly officially launched the Sustainable Development Goals. Ghana Institute of Journalism, Ghana's premier Communications institute, believes that having sustainable development by 2030 is a collective responsibility. The Faculty of Public Relations, Advertising and Marketing (FOPAM), as part of its CONTRIBUTION towards achieving the SDGs, has launched a term project for students to conceptualize and develop communication campaign tools towards informing, educating and sensitizing some communities in Ghana, about the need to change attitudes and behaviour towards bad practices that impede the achievement of the SDGs, by 2030.

JOIN US in this sensitization drive to help achieve the SDGs.
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GIJSDGCampaignproject2022

CAMPAIGN BRIEF

NGO : CRITZ Global

PROJECT: SDG 12 Air pollution

Research Paradigm; Positivism and Pragmatism.
Planning Strategy: SWOT Analyses.

Community Targeted; Teshie Aboma, Agblizan & Ajorman

Campaign Objective; To encourage change in attitude of 40% of our target audience.

Target Audience; Commercial drivers, car owners in Teshie, local government and police.

Marketing STRATEGY: Outdoor advertisements, display advertisements and digital media

Creative Strategy: Provocative strategy

CMS: To promote change in attitude towards air pollution and to make air protection a shared responsibility.

Mandatory Elements: Corporate Identity components and clear delivery methods

Media Strategy: Street posters and Social media strategy.

Partners: Accra Metropolitan Assembly, Breath Life Accra project, Environmental Protection Agency Ghana, Ambient, Air pollution and health in Accra