22/02/2026
The Daily Guru
February 21
Honest Business
It's competitive in the business world, and unfortunately or fortunately all the gimmicks seem to be paying off. A lot of money is made by gimmicks and false advertising. But if people come to realize that you are running an honest business, certainly they will come to you more.
You'll never have difficulty in getting enough customers. Business should be done with service in mind. Think of the benefit of the buyers. Your duty is to give them the right product or service at the right price with a marginal profit for you. You have to continue your business, so your profit can be a little above your overhead expenses to allow for rainy seasons. So you have every right to have a little profit, but not too much. Sell as if you were the buyer.
~Sri Swami Satchidananda
