Digital4Pharma

Digital4Pharma Η κοινότητα απαρτίζεται από περισσότερα από 1300 στελέχη του ευρύτερου χώρου της υγείας, με κοινή κουλτούρα ανάπτυξης & συνεχούς μάθησης.

Μέσω της ψηφιακής τεχνολογίας που ενσωματώνεται στη ζωή όλο και περισσότερων ανθρώπων και με την ψηφιακή υγεία σε παγκόσμιο επίπεδο να αναπτύσσεται ραγδαία, η καθημερινότητά μας αλλάζει, οι ανάγκες μας διαφοροποιούνται, το προφίλ μας και ο ρόλος μας ως ασθενής ή συνοδός μεταβάλλονται.
Το ευρύτερο πολύ-καναλικό πλαίσιο, περιλαμβάνει υβριδικούς τρόπους προώθησης προϊόντων & υπηρεσιών, τη διεύρυνση των σημείων επαφής με τον «πελάτη», την παροχή αξιόπιστης, χρήσιμης & επίκαιρης πληροφόρησης, την ανάγκη διαμοιρασμού εξειδικευμένων γνώσεων & εμπειριών, καθώς και καλύτερων υπηρεσιών υποστήριξης όλων των εταίρων της υγείας.
Αυτή η εξέλιξη δημιούργησε την ουσιαστική ανάγκη των ανθρώπων, ειδικά των επαγγελματιών και εταιρειών του χώρου της υγείας, για προσαρμογή στη νέα πραγματικότητα και ανταπόκριση στην ψηφιακή πρόκληση.
Έχοντας εντοπίσει εγκαίρως αυτήν την επερχόμενη αλλαγή στην αγορά, η GET2WORK το 2014 ξεκίνησε την εκπαιδευτική δράση Digital4Pharma. Σε συνεργασία με εκπροσώπους κορυφαίων εταιρειών, εμπειρογνώμονες και ακαδημαϊκούς, η δράση προσέλκυσε, αρχικά, τους πρώιμους αποδέκτες της ψηφιακής καινοτομίας στο χώρο του φαρμακευτικού μάρκετινγκ. Από το 2017, αναπτύξαμε επιτυχώς μια κοινότητα εκατοντάδων στελεχών που μέσω της συνεχούς μάθησης ενισχύουν την επιχειρησιακή τους στρατηγική.
Πλέον, η εκπαιδευτική δράση συμβάλλει στη δημιουργία κουλτούρας καινοτομίας, συνδράμοντας στην:
- Εκτίμηση της ψηφιακής ωριμότητας και ετοιμότητας
- Ανάπτυξη ψηφιακών δεξιοτήτων και ικανοτήτων
- Καλλιέργεια εμπιστοσύνης στην υιοθεσία της ψηφιακής καινοτομίας
- Επίτευξη των στόχων με τη χρήση ψηφιακών μέσων
- Διαμόρφωση ψηφιακού οράματος

🚀 Real strategies. Real stories. Real impact.From digital transformation journeys to integrated awareness campaigns, eac...
07/08/2025

🚀 Real strategies. Real stories. Real impact.
From digital transformation journeys to integrated awareness campaigns, each speaker shared what it truly takes to lead in today’s complex landscape.
👏 A big thank you to all our speakers for their openness, expertise, and vision.

💡 From insights to interaction, our workshops delivered more than just knowledge. They sparked questions, ignited ideas,...
04/08/2025

💡 From insights to interaction, our workshops delivered more than just knowledge. They sparked questions, ignited ideas, and brought people together in a powerful learning experience.

Moderators, participants, and real-world challenges met in the same room, and something meaningful happened.

👏 Thank you to everyone who contributed their energy, curiosity, and perspective.
Together, we didn’t just talk about innovation, we experienced it!

Here’s to the smiles, the spark, and the energy that made Digital4Pharma 2025 truly unforgettable.😃 More than an event, ...
31/07/2025

Here’s to the smiles, the spark, and the energy that made Digital4Pharma 2025 truly unforgettable.😃 More than an event, it was a celebration of connection, inspiration, and the power of people coming together.
Because the best ideas don’t just happen on stage, they’re born in moments like these.💯

More than just a conference, it was an experience.💯From energizing conversations to immersive moments between sessions, ...
28/07/2025

More than just a conference, it was an experience.💯
From energizing conversations to immersive moments between sessions, Digital4Pharma 2025 was filled with connection, curiosity, and a spark of fun.
Because learning flows better when people feel good.😀

Swipe through and relive the atmosphere!

25/07/2025

A day full of energy, insights, and meaningful connections.💯
From AI-powered workshops to real-world business cases, and impactful stakeholder initiatives to a powerful panel debate, this year’s event brought together pharma leaders ready to shape the future.
🔹 Interaction.
🔹 Innovation.
🔹 Intelligence.
🙏Thank you to everyone who made this experience unforgettable.
Let’s keep leading the change.

18/07/2025
Moderating the “Mastering the New Reality” panel discussion, our Managing Partner Konstantinos Varsamos will steer the c...
07/07/2025

Moderating the “Mastering the New Reality” panel discussion, our Managing Partner Konstantinos Varsamos will steer the conversation on Interaction, Innovation & Intelligence. Don’t miss it!
🗓 July 8, 2025
📍 Domotel Kastri
🔗 More info: https://get2work.shop/stec_event_gr/digital4pharma2025/

📊Konstantinos Psichoulis, Sales & Marketing Lead at GET2WORK, will lead the workshop A3: Mastering Marketing Data & Anal...
07/07/2025

📊Konstantinos Psichoulis, Sales & Marketing Lead at GET2WORK, will lead the workshop A3: Mastering Marketing Data & Analytics – Turning Insights into Action in Pharma Marketing at Digital4Pharma 2025.

In today’s complex and data-rich pharma environment, Konstantinos brings over a decade of hands-on experience in transforming data into strategy and insights into measurable growth.

With deep expertise in branding, disease awareness, and stakeholder engagement, he will guide participants through practical methods and tools to:
✔️ Design data-driven awareness campaigns
✔️ Map and optimize the patient journey
✔️ Build content strategies powered by analytics
✔️ Strengthen employer branding through performance data
His workshop is a must for anyone looking to move from dashboards to decisions and unlock the full potential of marketing intelligence.

From data to clarity. From insights to impact.

Discover more: https://get2work.shop/stec_event_gr/digital4pharma2025/

🎤 Ioannis Androutsopoulos, Commercial Effectiveness Lead at GSK Greece and President of EEFAM (as of May 2025), will mod...
04/07/2025

🎤 Ioannis Androutsopoulos, Commercial Effectiveness Lead at GSK Greece and President of EEFAM (as of May 2025), will moderate the Business Cases session at Digital4Pharma 2025.

With over two decades of experience in the pharmaceutical sector, Ioannis has led transformative initiatives in Commercial Effectiveness, Omnichannel Marketing, and Digital Innovation. From scientific roles to strategic leadership positions, he brings a 360° understanding of the evolving commercial landscape, making him the ideal moderator to guide us through the day’s most forward-thinking pharma case studies.

🔗 More info: https://get2work.shop/stec_event_gr/digital4pharma2025/

🎯 Workshop Moderator Spotlight | Digital4Pharma 2025Meet Athanasios Androutsos, Lecturer at the Athens University of Eco...
04/07/2025

🎯 Workshop Moderator Spotlight | Digital4Pharma 2025
Meet Athanasios Androutsos, Lecturer at the Athens University of Economics and Business (AUEB) and Scientific Director of the Coding Factory, one of the largest software education programs in Greece and beyond.

As the moderator of the workshop “AI-Powered Design Thinking for Patient-Centered Care,” he brings over 20 years of expertise in Educational Technology, Software Engineering, and Innovation. With a strong academic and applied background, he’s led national-scale tech projects and contributed to top-tier journals and conferences worldwide.

Get ready to explore how AI can transform the way we design solutions that truly serve patients. This is where cutting-edge tech meets meaningful, human-centered care.
🗓 July 8, 2025
📍 Domotel Kastri
🔗 Discover more: https://get2work.shop/stec_event_gr/digital4pharma2025/

🎤 Panelist Spotlight | Digital4Pharma 2025Kostas Kefalakis, Chief Business Excellence Officer & Head of Cyprus at Roche ...
04/07/2025

🎤 Panelist Spotlight | Digital4Pharma 2025
Kostas Kefalakis, Chief Business Excellence Officer & Head of Cyprus at Roche Hellas, joins the Digital4Pharma panel discussion “Mastering the New Reality: Interaction, Innovation, Intelligence.”

With 20 years of global experience across Europe, the U.S., Asia, and Australia, Kostas has been at the forefront of driving organizational transformation through Lean and Agile models. At Roche, he leads a bold shift in company culture, focusing on omnichannel strategy, artificial intelligence, and cultivating an innovation mindset that puts patients at the center.

Stay tuned for an engaging conversation that redefines excellence in pharma.
🗓 July 8, 2025
📍 Domotel Kastri
🔗 More info: https://get2work.shop/stec_event_gr/digital4pharma2025/

Address

Athens

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+302111069373

Alerts

Be the first to know and let us send you an email when Digital4Pharma posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Digital4Pharma:

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram