05/12/2025
Germany, through the GIZ ASEAN portfolio, proudly reaffirms its commitment to fair business practices in the region!
Today, on World Competition Day, we celebrate 15 years since CUTS International (Consumer Unity & Trust Society) launched this global movement, and the 2024 theme couldn’t be more timely: “Artificial Intelligence, Consumers, and Competition Policy.”
AI is transforming how we live, shop, work, and connect. It brings innovation and opportunity, but also critical questions:
🧐Who controls the tech?
👉 Are algorithms fair?
👉 Can small businesses still compete?
From personalised pricing to recommendation systems, AI can limit choice or disadvantage vulnerable groups, including older consumers, low-income households, and SMEs.
Under the upcoming ASEAN Competition Action Plan 2026 - 2030, countries will deepen cooperation, study AI’s impact, and develop new Guidelines for Fair Competition in Digital Markets to ensure everyone benefits - not just a few big companies.
With support from the German Government, ASEAN has also launched the Merger Information Sharing Portal (MISP), helping authorities collaborate more effectively across borders and promote transparency.
We are happy to have worked with ASEAN competition authorities over the years, contributing to a regional economy that is more diverse, inclusive, and competitive.
Happy World Competition Day!