Midland Hearing Care

Midland Hearing Care Exceptional patient centred Diagnostic Audiology service, Specialist Ear Wax Removal & Custom Hearin

Auditory Acclimatisation - what it means and why it matters. A common misconception encountered when people first pursue...
09/04/2026

Auditory Acclimatisation - what it means and why it matters.

A common misconception encountered when people first pursue hearing aid management is the assumption that hearing aids cure hearing loss. Essentially, hearing aid management is a treatment method, not a cure. As it stands, sensorineural hearing loss is deemed permanent damage, changing the sensitivity and functioning of the cochlea (the hearing organ).

Hearing devices work to amplify sound, thereby making it loud enough for the damaged areas of the cochlea to perceive the sound – ultimately, working with the damaged areas, rather than curing the damage underlying.

A hearing aid helps restore access to sound and is certainly the first step to treating a hearing loss, but as we often tell patients, it is not a “quick fix” solution. The brain must adapt and relearn how to process and interpret the new auditory information. This adaptation is referred to as ‘Auditory Acclimatisation’. Auditory acclimatisation is a complex and critical phase of rehabilitating a hearing loss and an awful lot of hearing loss patients and their family members have little to no awareness of this process.

To explain it at its most basic – we detect sound with our ears, but we hear and listen with our brain. An analogy often used is that of a train track: each sound the ear can hear has a corresponding pathway (train track) from the ear to the auditory cortex, which is the listening centre of the brain. Imagine your ear is a train station and the cochlea (the hearing organ) is the train conductor. When the train conductor hears a sound, they let the relevant train leave the station, using the correct train track to travel for its end destination - the listening centre, where it deposits its cargo – sound information - for the brain to interpret and understand.

With hearing loss, the cochlea starts to miss some sounds, and tracks which used to be stimulated and used dozens of times in an hour now sit unused for longer and longer periods of time. This is a process referred to as Auditory Deprivation. On average, it takes people approximately 10 years before they treat their hearing loss. During that time, the pathways from the ear to the listening centres of the brain often become neglected, the train tracks are used less and less overtime.

Moreover, when sounds are reintroduced to the listening centre, often the brain no longer recognises them and has to work to re-categorise simple everyday sounds – such as hearing a clock ticking, or the sound of paper, or even simply footsteps on a tile floor. As such, there is a lot of ‘brain training’ involved in the early stages of hearing aid use.
With consistent daily use of a hearing aid, the wearer affords the cochlea a chance to hear the sounds it previously was not sensitive to catch, and the ear and brain will begin to gradually acclimatise over time.

The amount of time it takes to acclimatize varies from patient to patient – however, we now know that patients can help themselves by engaging in specific ‘brain training’ exercises, known as auditory training. Auditory training programme, such as Neurotone’s LACE training, can help accelerate the brain’s relearning progress. Auditory training in conjunction with hearing aid use has been shown to foster much better outcomes for hearing aid users in complex listening situations – such as listening to speech in noise, accented English , or rapid speech.

Hearing is one of our most valuable senses, yet it's often taken for granted until it's impaired. If looking for an appointment to have your hearing assessed, please contact the clinic on 043 336 8029 or email info@midlandhearingcare.com

Midland Hearing Care would like to wish all our patients and their families a wonderful Easter!Please note that our Clin...
31/03/2026

Midland Hearing Care would like to wish all our patients and their families a wonderful Easter!

Please note that our Clinic will be open on Good Friday 3rd April 2026 and closed from Easter Monday 6th April 2026 until Friday 10th April 2026.

Our clinic’s practice manager Claire and Clinical Audiologist Lydia are looking forward to a well-deserved break while Jenevieve is on her maternity leave. Patients are advised to leave detailed voice messages or emails for our team.

Please be advised that our clinic coordinator, Claire will be on medical leave from Monday 13th April until Wednesday 15th April - Lydia will be managing a reduced clinic caseload from Monday while Claire is recovering from a surgical procedure. We thank you for your continued support.

If looking to schedule an appointment at the clinic during this time, please leave a detailed voice message / email and Lydia the Audiologist will get back to you within 1 business day.
Thank you for your continued support!

Midland Hearing Care will be represented by clinical Audiologist, Lydia Healy at the upcoming ISHAA Irish Society of Hea...
27/03/2026

Midland Hearing Care will be represented by clinical Audiologist, Lydia Healy at the upcoming ISHAA Irish Society of Hearing Aid Audiologists - annual Spring Conference on Saturday 28th March 2026, Clayton Hotel, Cork.

The day promises to be one of audiology education, industry updates and networking opportunities with colleagues and hearing aid manufacturers.

At Midland Hearing Care we specialise in diagnostic audiology and tinnitus assessments, hearing aid rehabilitation  and ...
26/03/2026

At Midland Hearing Care we specialise in diagnostic audiology and tinnitus assessments, hearing aid rehabilitation and microsuction wax removal.

This is what some of our patients are saying:

‘At Midland Hearing I received a very professional and thorough consultation, that staff were helpful, explained everything clearly, and put me at ease, I would highly recommend Midland Hearing.’
Bernard Cogan – Review Wax Removal and Hearing Test

‘Very happy with both customer service and clinical expertise at Midland Hearing Care
Prompt response and early appointment from the practice manager.
The audiologist was attentive, informative and skilled. Wax removal and hearing test all conducted efficiently. Thanks’
Susan Eades – Review Wax Removal and Hearing Test

‘I recently had a tinnitus assessment and hearing test at Midland hearing care, and I was very happy with the services provided. Both Claire and Lydia were friendly and professional and put me at ease.
Lydia explained my tinnitus assessment and hearing test results very well and helped me understand my options without any pressure.’
Patrick Shanley – Hearing & Tinnitus Assessment – Hearing aid Trial

‘I'm so pleased a friend recommended Midland Hearing Care to me and am so happy with the product, service and staff. First class!’
Brendan McGough – Annual Review Hearing Assessment & Hearing Aid Review

If looking to schedule an appointment at the clinic, please contact us on 043 336 8029 or email info@midlandhearingcare.com

Thank you for your support!

Daffodil Day 2026Midland Hearing Care is supporting Daffodil day on the 20th March 2026. To support Daffodil Day please ...
18/03/2026

Daffodil Day 2026

Midland Hearing Care is supporting Daffodil day on the 20th March 2026.

To support Daffodil Day please call in to see the clinic's practice Manager, Claire at Reception. Patients attending our clinic are welcome to make a €3.00 donation to receive a daffodil pin.

There is still time to make a donation to this very worthy charity. Please see: https://www.cancer.ie/ We're Going All In Against Cancer This Daffodil Day | Irish Cancer Society

Thank you for your support.

St Patricks Day 2026Midland Hearing Care would like to wish all our patients and their families a happy St Patrick’s wee...
12/03/2026

St Patricks Day 2026
Midland Hearing Care would like to wish all our patients and their families a happy St Patrick’s weekend!
Please note that the Clinic will be closed on Monday 16th March 2026. The Clinic will re-open on Wednesday 18th March 2024 from 9am.
All calls and emails will be responded to on Tuesday 19th March 2026.

Thank you for your continued support!

World Hearing Day is celebrated on the 3rd of March each year. In marking World Hearing Day as a global event, we aim to...
03/03/2026

World Hearing Day is celebrated on the 3rd of March each year. In marking World Hearing Day as a global event, we aim to both to raise awareness about preventing hearing loss whilst simultaneously promoting ear and hearing care across a range of age-groups and populations.
Ear health is not commonly thought about in most peoples day-to-day activities.

Sometimes looking after our health simply requires you to avoid doing something: simple ear health strategies, such as not inserting foreign objects into the ear canals (including cotton buds or foreign objects), can minimise and avoid the risk of ear infections and wax impactions. Other ear health strategies require you to take action: one example of preventative ear care actions includes water-proofing the ears during swimming with swim plugs, which in turn can reduce the risk of outer ear infection. Another example of taking preventative action would be using ear defenders when in situations with high intensity noise exposure.

As audiologist’s, we frequently make the distinction of EAR and HEARING care – at Midland Hearing Care we want you to have healthy ear systems, as well as a healthy hearing status. One of the best places to start out with ear and hearing care is having a hearing assessment carried out.

What does a hearing assessment entail? From start to finish, an appointment typically is completed within a 60 minute consultation. To start, an in-depth case history is completed. The audiologist will discuss with you situations where you may have previously experienced hearing difficulties; previous concerns regarding ear health; and life-style, to assess whether you are at risk of ear/hearing complications on account of situations arising from your occupation or recreational hobbies.

Testing begins and looks to gain information on the 3 component's of the ear system. The ear system is complex and consists primarily of 3 distinct systems: the outer ear, the middle ear and the inner ear.

Otoscopic examination of the outer ear checks the ear canal for any abnormalities or obstructions, and is used to assess the health of the eardrum. Tympanometric testing assesses the middle ear system health – checking the pressure regulation in the middle ear, the ability of the eardrum to move freely, and measuring the ear canal to rule out any ‘pinhole’ perforations on the eardrum.

Audiometric testing, namely Puretone Audiometry and Speech Audiometry, are used to assess the health and function of the inner ear hearing organ. During audiometric testing, you will sit in a sound-proof hearing test booth and carry out the hearing test. Typically, you will need to listen for sounds and press a button in response to hearing a ‘beep’. During speech testing, you will be asked to repeat back a series of simple words, playing at varying volumes. Speech-in-noise tests may also be completed, which help ascertain the brains ability to process and understand speech in the presence of background noise.

Routine hearing assessments hold an important place at the core of hearing health awareness – we encourage people from all age ranges to come and get their hearing formally tested so as to have a clear picture of their ear and hearing health.
Please get in touch with Midland Hearing Care: please contact us on 043 336 8029 or email info@midlandhearingcare.com to schedule an appointment

7 Fun facts about your cats’ ears and hearing! Anyone who has opened a can of cat food and had their kitty run to the ki...
25/02/2026

7 Fun facts about your cats’ ears and hearing!

Anyone who has opened a can of cat food and had their kitty run to the kitchen from across the house won’t be shocked to learn that cats have much better hearing than people do.
1. According to a review published by Louisiana State University, cats can usually hear sounds pitched almost two octaves higher than what humans can hear–and one octave higher than what most dogs can detect. No wonder a mouse squeak is no trouble for them to hear!
2. The Feline Ear are Unique
The outer ear is the visible portion: the ‘’pinna’’ and the ear canal. A cat’s ear canal is much deeper than a human’s, funneling sounds trapped by the pinna down into the eardrum more efficiently.
3. Righting Reflex
The inner ear contains the hearing and balance system. The inner ear transmits hearing information from the middle ear to the brain for processing. It is also the home of the cat’s vestibular (balance) system, which is incredibly sensitive and much more advanced than a human’s ear, allowing cats to be much more agile. Ever wondered why your cat always manages to always land on their feet? It is due to this advanced balance ‘righting-reflex’.
4. Cats Have Mobile Outer Ears
Humans have six muscles in our outer ear/’’pinna’’. Cats have 32, enabling cats to rotate their ears a full 180 degrees! Not only does this allow cats to display their mood (angry: flat ears: happy ears are upwards), they can point their ears in the direction of faint and far-away sounds to hear them more clearly.
5. Cats’ ‘Henry’s Pockets’ are a mystery, this is the thin flap of skin on the outside of the ear, its significance isn’t clear. There is a theory that this skin flap helps cats detect higher-pitched sounds, but it may also serve no function at all.
6. Cats Are Born Without Ear Canals.
When kittens are born, the ear canal is closed and cannot transmit sound from the outer ear to the eardrum. This means that until they are at least 1 week old, kittens can’t hear anything at all. Kitten ear anatomy likely protects their ears in the birth canal. Once the ear canal opens, the rest of their systems begin to mature, allowing kittens can hear progressively quieter sounds.
7. Deafness Is Common in White Cats with Blue Eyes
The most common gene to be involved in this coat and eye colour combination also seems to cause degeneration of the inner ear structures early in life. White cats with one blue eye are also commonly deaf in the ear on the side of the blue eye. There are a few genes that can lead to white coats and blue eyes, so not all cats with the combination are affected—but it is suspected that up to 80% are…

If you would like to schedule a hearing test at our clinic, please contact Midland Hearing Care on 043 336 8029 or email info@midlandhearingcare.com to schedule an appointment.

It's a girl!We would like to share our wonderful news - Tommy and Jenevieve Butler welcomed baby Annmarie Butler into th...
14/02/2026

It's a girl!

We would like to share our wonderful news - Tommy and Jenevieve Butler welcomed baby Annmarie Butler into the world on Thursday 29th January 2026, weighing 7 pounds 4 ounces. Mother and Baby are both doing well.

Thank you to clinical audiologist Lydia Healy and practice manager Claire Coy for running the clinic and looking after all our patients at Midland Hearing Care while Jenevieve is on maternity leave.

A huge thank you to our families, friends, our clinic's patients and the community of Longford for all their well wishes and support during this special time!

Communication is the heart of any relationship. Whether whispering sweet nothings, reminiscing about cherished memories,...
11/02/2026

Communication is the heart of any relationship. Whether whispering sweet nothings, reminiscing about cherished memories, sharing joys, or resolving conflicts, good hearing ensures we stay emotionally engaged. Misunderstandings due to hearing difficulties can lead to frustration, making it essential to prioritize hearing health especially when planning something special with a loved one.

Here are some tips to create a communication-friendly environment this Valentine’s Day:
1. Plan a Quiet, Cozy Setting
If you or your loved one struggles to hear in noisy restaurants, opt for a quieter café, a home-cooked meal, a scenic picnic, or dining at your favourite restaurant at an off hour when less guests are present. A calmer environment reduces background noise, making it easier to hear and engage in meaningful conversations.

2. Use Hearing-Friendly Technology
Today’s hearing aids are equipped with high-tech features such as noise-reduction and directional microphones, allowing you to focus on your tablemate even when background noise is present. Many hearing aid brands also have accessories such as table microphones that can be placed by the speaker or in the middle of a larger table to hear the immediate conversation more clearly.

3. Enjoy An Experience
Consider a non-traditional Valentine’s date that emphasizes connection beyond words. Activities like a hands-on cooking class, a scenic walk, attending a concert (with hearing protection!), a spa day, can create lasting memories without relying solely on verbal communication.

4. Prioritize Clear Communication
Create an environment where talking about hearing health is encouraged. Let your loved ones know how they can help—whether that’s facing you while speaking, turning down the music, or repeating something if needed.

If hearing loss goes untreated, it can place a barrier between you and others, leading to a breakdown in communication and social isolation. Studies show that those with hearing loss are at greater risk for mental and physical health issues.

This Valentine’s Day, take a moment to appreciate the sounds of loved ones and prioritize your hearing health.

At Midland Hearing Care we specialise in hearing assessments and bespoke hearing aid technology solutions to suit your specific needs.

Let us help keep you connected with others and keep the conversation flowing for years to come!

Tinnitus Week is globally recognized February 2 to 8 February 2026 and aims to raise awareness for those suffering from ...
03/02/2026

Tinnitus Week is globally recognized February 2 to 8 February 2026 and aims to raise awareness for those suffering from Tinnitus. Tinnitus Week 2026 will be centred on Live Music and Tinnitus. https://www.facebook.com/TinnitusUKcharity Tinnitus affects everyday life for many people and can have an impact on overall mental health. The aim of tinnitus week is to better support people living with tinnitus and help ensure their lives remain full of the music, culture and experiences they love – without compromising their hearing health.

Tinnitus is a common medical condition, affecting 10-15% of the population. In simple terms, it is the perception of sound when there is no external source.

For some, tinnitus is an issue that builds gradually. For others, it can present itself quite suddenly. It can be a temporary affliction or one that, unfortunately for some, becomes an ongoing issue.

Common causes of tinnitus are: ear infection, exposure to loud music and noise without ear protection, stress and ageing.

Midland Hearing Care offers expertise in tinnitus assessment and management strategies. If you are experiencing a constant ringing, buzzing, hissing or pulsatile sound in one or both ears please contact our clinic on 043 336 8029 or email info@midlandhearingcare.com to schedule a tinnitus assessment.

Ear Barotrauma (airplane Ear) happens when your middle ear is affected by sudden changes in air and pressure. Examples o...
28/01/2026

Ear Barotrauma (airplane Ear) happens when your middle ear is affected by sudden changes in air and pressure. Examples of pressure changes may happen if you’re flying in an airplane, riding in an elevator, diving to the bottom of a pool or scuba diving.
Ear barotrauma is a temporary issue that goes away with self-care or when air and water pressure changes stop.

Symptoms and Causes
Ear symptoms are mild, but they can worsen, including: Feeling as if your ear is clogged or blocked, reduced hearing, dizziness or severe ear pain. Very rarely, you may feel fluid oozing from your ear. That may be a sign you have a ruptured eardrum.

What causes ear barotrauma?
Ear barotrauma happens when air or water pressure suddenly changes, putting pressure on your eustachian tubes. Your eustachian tubes run from the back of your middle ear to the back of your throat. The tubes help maintain equal air pressure on both sides of your eardrum by letting outside air into your middle ear.

Air pressure changes when airplanes take off and land. That change happens faster than your eustachian tubes can react. Ear barotrauma can happen more frequently if you have congestion from a cold or allergies. Congestion may block or inflame your eustachian tubes, making it even harder for them to manage air pressure changes.

Here are some suggestions that may help prevent ear barotrauma during air travel:
Take a decongestant before your flight.
Remember to swallow and yawn during plane takeoff and landing.
If you’re traveling with babies or toddlers, encourage them to drink fluids during takeoff and landing.
Chew gum during the flight, especially during takeoff and before the plane begins its descent, to help equalize the pressure.
Blow your nose gently into a tissue to alleviate pressure.
Blow air through your nose while closing your mouth and pinching your nose (Valsalva maneuver).
Wear earplugs to help regulate pressure within your ears.
Or try an Otovent® balloon

Otovent® is a nasal balloon device for auto-inflation of the Eustachian tube (ventilation tube linking ear nose and throat) to equalize negative middle ear pressure.
Otovent® consists of two parts, a latex balloon and a polypropylene nasal applicator, which are connected before use. It is a non-sterile, reusable device (single-person use only).

How does Otovent® work?
Otovent® helps equalizing the pressure in the middle ear when a balloon is inflated from the nose using an auto-inflation technique. Auto-inflation using a nasal balloon increases the nasal pressure, allowing the Eustachian tube to be opened and middle ear pressure to be relieved.

Midland Hearing Care stocks Otovent balloons please visit our e-store:https://www.midlandhearingcare.com/store or contact the clinic on 043 336 8029 or email infor@midlandhearingcare.com

Address

1 Church Street
An Longfort
N39KR86

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+353433368029

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