PostureFitting is passionate about improving women's wellbeing.
We're on a mission to share our PostureFitting system with women and physiotherapists, enabling them to achieve amazing results.
25/09/2025
Did you know breast-related concerns are the 4th highest reason women avoid exercise - ranking higher than cost or gym access?
In this episode, I sit down with Siobhan Donovan, "The B***y Physio," to discuss this overlooked barrier that affects women of all breast sizes.
We explore why 33% of women aren't meeting activity guidelines, how breast weight affects posture and confidence, and most importantly - practical solutions that work.
Whether you've felt like you're "not a gym person" or avoided certain activities, this conversation might give you a fresh perspective on removing barriers to staying active and strong.
Full episode link: https://nevertoooldtolift.com/podcast024/ PostureFitting
25/09/2025
"It's heartbreaking because we can solve this without surgery."
Siobhan Donovan, known as "The B***y Physio," has made it her mission to address a barrier that's stopping women from exercising - and it's not what you might think.
Breast-related concerns are the 4th highest reason women cite for avoiding exercise, ranking higher than cost or lack of gym access. This affects 33% of women who aren't meeting physical activity guidelines.
The reality is that breast weight has no muscular support - it's all held up by skin alone. This creates posture issues, movement restrictions, and confidence problems that can be addressed through proper support and targeted strengthening exercises.
What makes this particularly concerning is that we're seeing girls drop out of sports at twice the rate of boys during their teenage years, often due to these same issues.
But here's the encouraging news: most cases can be resolved without surgical intervention. It's about education, proper fitting, and understanding how to support your body effectively.
If you've ever felt like you're "not a gym person" or avoided certain activities because of breast-related concerns, this conversation offers practical solutions backed by physiotherapy expertise. PostureFitting.
You can watch the full episode by finding the link in the comments 👇
19/09/2025
What an uplifting week for the B👀by Physio, a fab home gig last weekend in Cork & now en route to an away fixture!!
Come and join me in Devon on Sat & Sun this weekend, when I will be speaking at the STA Conference in Exmouth by local physios Helena Costiff & Kate Wilsmore.
We'll be enlightening everyone on Bits & B👀bs & Bumps & Babies! Who knows what that might bring out on stage .... 🤪😉
What an uplifting week for the B👀by Physio, a fab home gig last weekend in Cork & now en route to an away fixture!!
Come and join me in Devon on Sat & Sun this weekend, when I will be speaking at the STA Conference in Exmouth by local physios Helena Costiff & Kate Wilsmore.
We'll be enlightening everyone on Bits & B👀bs & Bumps & Babies! Who knows what that might bring out on stage .... 🤪😉
Ever wondered why getting smaller as we get older is considered acceptable? And is more frequently seen in women than in men?
It's happened to my lovely mum, & to her sisters & friends, because no-one taught her generation how to prevent it. And it happens to women more than to men, because of the 2 🐘🦣 in the room .... b👀bs!
With education & understanding, we can choose....
- to let gravity win & wear us down, or not;
- to let our breast weight drag us down, or not.
- to do something our elders didn't know could be done - we can choose to withstand gravity.
We can do that internally, through awareness of our alignment, & externally through optiimal bra-fitting. This is what we do in a PostureFitting.
Let's stop gravity grabbing our gals! 💃🏿👙👀💃🏼
Contact us on www.posturefittingphysio.com, or via a PostureFitting Partner (see below), to find out more about how we can educate, empower & enlighten you - in all senses of the words!
🏴 Absolute Womens Health
🇳🇿 Align and Uplift (yes that is a New Zealand flag!!)
🏴 Body In Balance Physiotherapy & Women’s Wellness
🇮🇪 Castlebridge Physiotherapy & Orthotic Clinic
🏴 Claire Gurney Physiotherapy
🇮🇪 Monkstown Physiotherapy Clinic
🏴 Sigma Women's Health & Rehab
🇮🇪 Posture Matters
🏴 Taylor Physiotherapy & Sports Injuries Clinic
🏴 Weybridge & Walton Physiotherapy
And coming soon to:
🏴 TK Youth Sports Physio
🇮🇪 West Limerick Physiotherapy, Newcastle West, Co. Limerick.
12/09/2025
Really looking forward to speaking at the sold-out Irish Examiner September Reset at the Marina Market this coming Sunday.
My own week was reset in the loveliest way after a stressful blip earlier in the week with this beautiful surprise delivery. A simple act of kindness that brought immense joy, yes for its beauty but mostly for what it represented - a show of appreciation & gratitude for having helped make someone's life better.
That same joy happens every time we do a PostureFitting consultation, knowing that providing women & girls with sustainable, independent, informed choice in managing their own breast weight is making a positive difference to their lives. And every time we enlighten people on the undervalued & underestimated impact of breast weight & the barriers it can create for participation & performance, in sport & in life.
Cork, are you ready for The B👀By Physio?!? Cos' I am very ready for you!!
🏴 Absolute Womens Health
🇳🇿 Align and Uplift (yes that is a New Zealand flag!!)
🏴 Body In Balance Physiotherapy & Women’s Wellness
🇮🇪 Castlebridge Physiotherapy & Orthotic Clinic
🏴 Claire Gurney Physiotherapy
🇮🇪 Monkstown Physiotherapy Clinic
🏴 Sigma Women's Health & Rehab
🇮🇪 Posture Matters
🏴 Taylor Physiotherapy & Sports Injuries Clinic
🏴 Weybridge & Walton Physiotherapy
+ soon at
🏴 Youth Sports Physio, Lanark
🇮🇪 West Limerick Physiotherapy, Newcastle West, Co. Limerick.
01/09/2025
This month's🥇1st on the 1st🥇: my 1st (& continuing) external Award nomination. The privilege of witnessing the joy a PostureFitting brings to women & girls really is a daily award for us, but it is also rewarding to have its worth recognised externally.
🌹 Absolute Womens Health
🥝 Align and Uplift
☘️ Castlebridge Physiotherapy & Orthotic Clinic
🌹 Body In Balance Physiotherapy & Women’s Wellness
☘️ Monkstown Physiotherapy Clinic
🌹 Sigma Women's Health & Rehab
☘️ Posture Matters
🪻Taylor Physiotherapy & Sports Injuries Clinic
🌹Weybridge & Walton Physiotherapy
+ TBA very s👀n ....
🌹 Gurney Physio, Norwich🪻 Youth Sports, Lanark
☘️ Limerick Physiotherapy
# empower
01/09/2025
This month's🥇1st on the 1st🥇: my 1st (& continuing) external Award nomination. The privilege of witnessing the joy a PostureFitting brings to women & girls really is a daily award for us, but it is also rewarding to have its worth recognised externally.
https://loom.ly/uTIWXuQ
Thanks to Gemma Fullam & the Irish Examiner for a great snapshot of not only why I am now known as The B👀by Physio, but more importantly my mission, ably abetted by my wonderful PostureFitting Partners, to educate women & girls in self-breast weight management.
For further enlightenment on all things b***s, bras & bodies, join me at the Irish Examiner September Reset in Cork's Marina Market on Sept 13th. Delighted to be sharing the stage with Laura Dowling (), Catherine O'Keeffe (.ie) & Emma Barry-Murphy () for a morning of conversation, movement and connection - https://loom.ly/sfRQZVE
Thanks to Irene Feighan & Esther McCarthy for inviting me to speak, and appreciating the need to uplift women & girls on this very improvable issue, crazily hidden in plain sight!
Always in support💃🏼👙👀💃🏿
30/08/2025
https://loom.ly/uTIWXuQ
A great snapshot of not only why I am now known as The B👀by Physio, but more importantly my mission, ably abetted by my wonderful PostureFitting Partners, to educate women & girls in self-breast weight management. Thank you Gemma Fullam for capturing our conversation so well!
For further enlightenment on all things b***s, bras & bodies, join me at the Irish Examiner September Reset in Cork's Marina Market on Sept 13th. Delighted to be sharing the stage with Laura Dowling ( Fabulous Pharmacist), Catherine O'Keeffe ( Wellness Warrior) & Emma Barry-Murphy for a morning of conversation, movement and connection - https://loom.ly/sfRQZVE
Thanks to Irene Feighan & Esther McCarthy for inviting me to speak, and appreciating the need to uplift women & girls on this very improvable issue, crazily hidden in plain sight!
Always in support💃🏼👙👀💃🏿
The vast majority of women wear ill-fitting bras, but properly supporting breast weight can significantly improve both health and confidence.
26/08/2025
Tonight Matthew, I will be ....... sharing a screen with the wonderful Michelle Lyons Celebrate Muliebrity before we share a stage in a few weeks time in Devon at the Sports Therapy Conference. Join us this evening chatting about women's health with Matt Phillips Runchatlive, who tonight will be the rose between 2 shamrocks ☘️🌹☘️🤪, & who will do well to stop us talking by midnight!!!
Thanks to Matt & grazie to Anna Maria Mazzieri of The ST School for their commitment to the health and wellbeing of women & girls.
PS I might talk about b👀bs, just for a change!! 😉
24/06/2025
Working in or interested in women's health? Come along to this cracking line-up of speakers & topics at Cork University Hospital, Friday June 27th.
The B👀by Physio will be there, accompanied by my props & my Lack of Imposter Syndrome 😉
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After making an appointment to have her own bra fitted by an expert, Siobhan discovered first-hand the immediate and lasting effect it had on her posture.
She soon spotted an opportunity to use an optimally-fitted bra to enhance postural improvements for her patients. Providing a successful alternative to the taping technique or postural supports physios might use ordinarily, but without the inconvenience, PostureFitting soon came to be.
It was thanks to this epiphany, followed by extensive research into breast health and management as well as bra type and fit, alongside the development of a relationship with a leading UK-based bra manufacturer, that led to the evolution of the brand.
After completing an introductory workshop, selected chartered physiotherapists are offered the opportunity to become trained and licensed PostureFitting Physio Partners.
This new and innovative posture-management system assists women of all ages and life stages to gain and maintain their optimal posture.
Enhancing upper and mid back support, the PostureFitting approach uses an optimally-fitted bra to aid postural improvements, achieving amazing results. Fitted by a physiotherapist, each bra in the PostureFitting range has been specifically selected for its postural benefits.
This physio-led system is ideal for all women. It’s for those looking to improve their sports performance, experiencing a life-stage change or simply wish to enhance their appearance. It is also for women who are suffering from neck or back problems, poor posture or are recovering from surgery.
Taking a proactive approach to caring for women’s long-term needs, PostureFitting supports all women to feel, move, look better every day.
