13/03/2026
Using fillers and bulking agents has benefits - FOR THE COMPANY. It reduces cost, increases margins, extends shelf life and makes “health shots” more palatable for consumers.
But what about the customers who are investing their money for their health? Doing this SIGNIFICANTLY compromises the nutritional value.
Many “health shot” brands dilute their products with ➡️
❌ Thickeners and carriers
(Maltodextrin, dextrose, starches, gum thickeners)
❌ Water
Often the first or second ingredient. It increases volume but lowers the concentration of nutrients.
❌ Fruit juices
(Apple, pineapple, grape etc.) Used to sweeten strong ingredients but they dilute active compounds and add sugar.
❌ Coconut water
Marketed as healthy, but often used mainly as a filler liquid.
❌ Reconstituted juice concentrates
Powders or concentrates mixed back with water rather than using fresh juice.
We don’t dilute our shots. We never have and we never will! It goes against everything our small business stands for. Powerful, pure and potent. Real shots with real nutritional value.
