SineadBrady

Home
Ireland
Dublin
SineadBrady

Career & Coaching Psychologist. &Sinead Brady is a coaching & development methodology focusing on how we work, progress and flourish in the workplace.

Sinéad Brady, a Career Psychologist, is a designer of organizational and career change. Standing alongside companies and individuals she uses best practices in psychology, to encourage progressive 21st-century workplace choices. She does so by distilling complex professional challenges into practical implemental strategies. Over the years she has pivoted from a permanent pensionable job to intrapreneurship, sidetrepreneurship and to solotrepreneurship. With a professional background in humanities, law, and psychology she has walked in the shoes of change. So, she intimately understands the exciting and scary challenges associated with it. A regular keynote speaker and media contributor, on this topic, her practical insightful approach earned her the title of Today FM’s Sunday Business Show ‘Career Guru’. Founder and CIO (Chief Inspiration Officer) at &Sinead Brady mum to 4, wife, daughter, sister, and friend she chooses to blend life and work. An early riser, a compulsive reader who adores red shoes, she exercises to stay fit and keep healthy. Not surprisingly her specialist subject area is the 21st-century workplace and the future of work.

&Sinead Brady has featured on

The RTE Toady Show
Ireland AM
Today FM's Sunday Business Show,
Newstalks George Hook, Sean Moncrieff and Bobby Kerr,
IMAGE Magazine,
The Sunday Business Post,
The Evening Herald,
Phoenix,
The Sunday World,
U-Magazine,
IMAGE.ie,
Herfamily.ie,
Eumom.ie,
FamilyfriendlyHQ.ie. Mummypages.ie

08/01/2026

You’re NOT stuck in your career.

You’re operating inside a definition of success you never consciously chose, and it’s quietly breaking you.

Most high-performers didn’t opt into a “career first, always” model.
They inherited it early, performed extremely well inside it, and were rewarded for committing to it.

Over time, that definition hardens.

Availability becomes commitment.
Sacrifice is expected.
Anything outside that frame gets quietly misread.

So when friction shows up, and by friction I mean REAL LIFE it’s easy to misdiagnose yourself.

You tell yourself you’ve lost drive. That you should be more grateful, that something is wrong with YOU…

But there is nothing wrong with you for wanting to have a life and a career!!

(Read that again ↑)

What you are experiencing is a disconnection between the way work is designed, how careers are performed and the life that you want & deserve.

You are ambitious. You are capable.

But the system only recognises one narrow expression of success, one that ask you to work as if you don’t have a life and live life as if you don’t work and that really narrow version no longer fits how you want to live or lead.

And while a lot of advice at this time of year tells you to lean in...

Career psychology explains why the current model keeps pulling you back into misalignment, and then uses evidence based research to support you as you make deliberate strategic decisions to transform your career and leadership identity so that it works with your life, not against it…

Which part of this landed for you?

If this explains what’s been happening, DM me and let’s chat.

17/12/2025

Hi, I’m Sinéad.

I’m a work and organisational psychologist specialising in career and leadership identity.

I work with ambitious senior women who are already operating above their title and want the skills to design their career and leadership identity with clarity and intention.

In 2025, I worked with 76 women across the Courageous Career Programme and bespoke one-to-one coaching.
This is what that work supported:
♥️28 moved roles or secured promotions.
♥️10 stayed and negotiated pay increases.
♥️12 upskilled or reskilled to position for their next role.
♥️13 made a strategic pivot into positioning-focused roles.
♥️7 progressed from the programme into 1:1 coaching.
♥️4 stepped away from paid work.
♥️ 2 are launching their own businesses.

All 76 have learned how the skills to redesign success on their own terms for this season of their lives.

Not by following the same path, but by developing clarity, structure, and decision-making confidence for this season of their lives.

Here’s the pattern I see consistently:
✅The women who make the biggest shifts are not the ones who wait until everything is clear.

They recognise one key truth:
You can’t work on your career while working in it.

They are highly ambitious, already capable of the next level, and carrying strategic scope.

What exhausts them is trying to figure out positioning, visibility, and progression alone, in the gaps between meetings and late at night.

That’s what changes when we work together.
Not capability. They already have that.

What shifts is how they articulate value, narrate impact, and show up in rooms where decisions are made.

This is how the work is structured:
🌟The Courageous Career Programme supports women working at the level of identity, positioning, and strategy.
🌟One-to-one coaching is for high-stakes or complex contexts where timing, politics, or constraints matter.
🌟They read my number 1 best selling book Total Reset
🌟 Sign up to my newsletter

The outcome isn’t a prescribed version of success.
It’s strategy.
Clear boundaries.
A career plan you can stand over.
If you’re thinking about 2026 and want to decide well, not quickly.

DM me and we’ll explore what fits.

12/12/2025

Before you plan what’s next, the first step is understanding what has been…

Especially if this year has asked more of you than you expected.

📍Maybe you held too much.
📍Maybe you kept going long after you knew you needed space.
📍Maybe you moved through the year at a pace that never matched your actual life.
📍Maybe you were trying to change something, but the ground beneath you kept shifting.

This is the part we forget:

Self-reflection is not about evaluating how you performed.

It is about understanding the conditions you operated within, the patterns that shaped you, and the meaning underneath your decisions.

Before you build your 2026 plan, sit with these questions:

♥️When I look back at 2025, what is one word or phrase I would use to describe it?
♥️In 2025, who or what drained me the most? And what made it hard to step away?
♥️What was my biggest struggle this year, and why?
♥️What was my biggest win, and why?
♥️What am I most proud of myself for doing this year?
♥️Were the goals I worked towards this year what I wanted, or what I thought I should want?
♥️What do I wish I did more of?
♥️What do I wish I did less of?
♥️What do my answers tell me about where I want to focus in 2026?

Your answers matter.

Not because they tell you what to fix, but because they tell you what to protect, what you need to release, and what you want to move towards.

This is the core of my work as a career psychologist, supporting women to step back from the noise, decode a year that stretched them, and make sense of what they want next in a way that honours their life, not just their goals.

That engagement does not come from doing more or moving faster. It comes from understanding more and moving with intention.

So before you start building goals for 2026, give yourself permission to pause.
To reflect.
To understand what this year has taught you about what you want your career, and your life, to feel like.
✅Save this.
Come back to the questions.
Take your time to answer them even if you don’t like the answers because that is vital information…

08/12/2025

None of the women I work with struggle in their career or leadership identity because they lack confidence.
They never hesitate because they need to be “more” of anything.

They struggle because they were taught to wait.
🌟Wait for permission.
🌟Wait for timing.
🌟Wait for clarity.

And then, once those arrive, they’re told the next step is confidence, as though it’s the prerequisite for action.

But here’s the part we were never told:

Confidence was never the starting point.
It has always been the by-product, the outcome of small, intentional, proactive steps taken before you felt ready.

The real shift happens the moment you choose the uncomfortable thing:
♥️the conversation you’ve been postponing,
♥️the boundary you’ve been softening,
♥️the opportunity you’ve been circling for months.

That’s the point where your identity begins to move.

And the truth is, your life is already full, and that won’t change today or tomorrow.
Because let’s be honest:

Your calendar isn’t suddenly clearing.
Your responsibilities aren’t magically shrinking.
Your organisation isn’t going to tap you on the shoulder and say, “You’re ready now.”

So the shift becomes this, move your attention away from confidence and towards the courage required to ask:

What small, meaningful action can I take this week that my future self will thank me for?

Not a leap.
Not a reinvention.
Just one courageous decision that signals to yourself that something is changing.

If you want support making that next step real, or you’re circling a decision that feels important, send me a message and we can explore what your next move could look like.

27/11/2025

I can’t tell you how often the ambitious, talented women I work with tell me they need to be 100% clear before they make a move.

But that’s backwards!!
Clarity doesn’t come from thinking; it comes from doing.

When you’re stuck in “waiting for clarity” mode, it feels safe, but that safety is your brain trying to eliminate risk, as it thinks through every possible scenario.

And while it feels productive and strategic, it is not creating forward movement; instead, you find yourself in an endless cycle of analysis paralysis.

As you sit in the ‘comfort’ time keeps passing, but the hidden cost is real. You lose momentum and confidence as the gap between where you are and where you want to go widens….

And you still have unanswered questions:
♥️Is this what I really want?
♥️How do I know if this is the right choice?
♥️What if I don’t like it?
♥️What if I fail?
♥️How am I supposed to make the right call when it all feels unclear?

And is it these ‘what if’ and ‘how’ questions that you cannot answer by thinking alone. So we wait to try and figure it out…

BUT with carefully crafted career pilots, you don’t need to have it all figured out before you start.

Instead, you need to strategically design one small test. ✅Commit to one meaningful conversation.
✅Decide on the one thing you most need to know.
✅You run the pilot, collect the data, gain the insight, and from a place of knowledge, you move from hypothetical thinking to real, grounded information.

Because clarity isn’t something you find. It’s something you build, design, and develop one intentional and strategic experiment at a time.

So if you have been stuck in waiting mode, thinking you need more clarity, more certainty, more readiness before you can move, DM me PILOT and let’s talk about how you might design one small test that moves you from thinking to doing…

19/11/2025

Last year, a client showed me her performance review.

The words were glowing, but when we looked at how her work was described, everything was framed as ‘reliable,’ ‘consistent,’ ‘delivery focused.’

Not one line about strategy, influence or foresight, and this is what women don’t see coming.

In most organisations, performance and potential are not assessed the same way.

High performance is about output.
High potential is about visibility, influence and strategic impact.

And suppose your work is positioned as operational (even if you’re delivering at a strategic level), you get rewarded for what you do today, not considered for what you could lead tomorrow.

This is exactly what happens in succession planning.

They don’t ask… Who works the hardest?
They ask…Who looks ready for what’s next?

And unless your contributions are clearly linked to KPI’s, decision-making and strategic progress, you get quietly placed in the “high performing, not yet ready” category.

Not because you aren’t capable, but because you aren’t visible in the way the system recognises.

So what actually changes this?

You make your strategic contribution IMPOSSIBLE to miss.

Start documenting your momentous moments.

The moments where you moved the dial, shaped direction, influenced decisions or unblocked progress.

Not “delivered Q3 client report.”
But “produced a reporting model that reduced manual hours by 20% and freed the team to focus on growth initiatives.”

Not “led weekly project meeting.”
But “aligned three senior stakeholders on a stalled decision that unblocked the next phase.”

This is what shifts you from “reliable” to “ready.”

If you want help identifying what actually counts as a ‘momentous moment’ in your role, DM me “MOMENTS” and I’ll send you your Momentous Moments Diary...

12/11/2025

I hear from brilliant women whose careers aren’t linear…

They feel the need to apologise for maternity leave extended when childcare cost more than salary, years part-time managing impossible maths, roles left when flexibility was performance, pauses to protect mental health, sideways moves when ‘up’ required sacrificing too much.

Some of us chose these paths.
Many of didn’t, as were forced to responding to structural constraints: childcare costs, penalised flexibility, partner dynamics, elder care with no support, & a variety of unsustainable systems.

But here’s what you’ve been told:

You have ‘a gap.’
You need to ‘explain it.’
And somehow ‘You’re behind!!’

Here’s the truth:
It’s not a gap.
It wasn’t a break.
It was life happening alongside career, which is how it works for most humans without full-time support systems.

And whilst you were doing that, you developed capabilities most people never build:

➡️ Reading which cultures genuinely flex vs. perform
➡️ Operating highly effectively when the system gives impossible choices
➡️ Rebuilding when paths close
➡️ Advocating without organisational protection
➡️ Prioritising strategically whilst delegating under pressure
➡️ Negotiating impossible trade-offs
➡️ Continuing to build when the standard path wasn’t available.

This isn’t a gap.
These are senior leadership capabilities.

Your curvy career isn’t a liability.

It’s evidence you can operate effectively in complex, high-stakes situations with significant constraints.

That’s exactly what senior leadership requires.

So together, let’s start articulating Curvy Courageous Careers for what they are:

evidence that life and careers exist side by side...not in parallel universes.

What’s one capability you developed navigating your curvy career?👇

07/11/2025

The .ie awards last night were IMMENSE.

It was a night that celebrated women with an idea, bucket loads of courage & who are using business as a force for good.

I was so moved by the fact that each business was more than just a business it was a way of being & a call for different perspectives.

Each woman recognised was building something remarkable, not just profitable, but profoundly human. Businesses grounded in lived experience, inclusion, and courage.

These weren’t companies adding diversity and inclusion because it is the right thing to do.
They are living breathing daily acts of diversity and inclusion.
It’s not a strategy.
It’s their DNA.

Behind each story was a woman who has carried the cost of change, the sleepless nights, the deep conviction, the quiet persistence. They are scaling not only businesses, but belief, that work can, and should, serve the human condition.

Being part of the judging panel was an immense privilege. It was also impossible to switch off from. Every application carried weight, depth, vision, and a palpable sense of purpose. During the shortlisting I had sleepless nights…

Yes, these businesses are profitable.
But profit isn’t the point.
The real measure?
The change they create.

Standing in that room was a reminder:
the future of work isn’t just about systems or scale.
It’s about women who dare to lead with humanity.

To every nominee, finalist, and winner, thank you for reminding us what courageous leadership looks like.

You don’t just run your business.
You are your business.
And the world is better for it.
ie .troy .55 .mo

05/11/2025

We’ve been asking the wrong question.

It’s not ‘how do I fix my imposter syndrome?’

It’s

1. ‘Am I learning something hard, or

2. ‘Am I being gaslit by a system that wasn’t built for me?’

One requires patience.

The other requires an exit strategy.

Swipe to see the difference.

22/10/2025

In the next few weeks, whoever you report to, will decide how 2026 starts for you and most women will walk into that meeting completely unprepared.

Not because they aren’t ambitious.
Because they’re overwhelmed.

They’re wrapping up Q4 projects, smoothing over team issues, firefighting the same “quick turnarounds” that somehow always land on their desk.

And telling themselves they’ll think about their own performance review once everything else is handled.

Except by the time that happens, it’s too late.
The conversation has already been framed.

I’ve seen it hundreds of times... brilliant women walking into their review talking about what they did, while their peers talk about what changed because of them.

That’s the difference between being thanked… and being promoted.

Your review isn’t a recap, it’s a strategy meeting.
It’s not about listing responsibilities; it’s about showing your impact.

Here’s how to shift it 👇

✔️Replace “we” with “I.” You’re not stealing credit, you’re claiming your part in the success.

✔️Frame outcomes in results, not effort. “Delivered X” → “Improved Y by 30%.”

✔️Know your direction. What’s the next level of contribution you’re ready to make?

That’s how leaders communicate their value.

Not louder... clearer.

So this weekend, give yourself 30 minutes to prepare differently.

✅ Pull your data.
✅ Revisit your wins.
✅ Craft the story you want your review to tell.

Because your next promotion won’t come from another cycle of overperformance.

It’ll come from strategic visibility, and that starts with how you show up in this one.

Don’t “wing” the conversation that sets your 2026.

Save this. Send it to a friend. Rehearse the open. Walk in ready.

Courage isn’t loud - it’s clarity, spoken out loud.

16/10/2025

Stop holding yourself back...

Every woman I’ve ever worked with has had a moment like this, the quiet realisation that nothing changes until she does.

She’s tired of waiting for recognition.

Tired of carrying a workload that outgrew her title years ago.

Tired of telling herself she’ll figure it out once things calm down.

But things don’t calm down.
You just get clearer about what you’re no longer willing to carry.

That clarity - that’s what shifts everything.

Inside The Courageous Career Programme, we turn that clarity into a framework:

→ Boundaries that hold.
→ Strategies that make your work visible.
→ The kind of positioning that makes your name come up in rooms you’re not even in.

Women who joined this round have already started creating opportunities that didn’t exist three months ago because they stopped waiting for permission to lead differently.

There are 11 weeks left in the year.

You can wait for January and call it planning, or you can make this the moment everything changes.

DM me MOMENTUM or click the link in bio to join us today and walk into 2026 with authority, not exhaustion.

13/10/2025

If you’ve ever looked at someone and thought, “How does she do it all?”

This is your reminder - she doesn’t.

And neither do I.

I used to think balance was the goal.

That if I could just get the mix right... the work, the family, the ambition... I’d finally feel at ease.

But balance isn’t real.
Not in the way we’ve been told.

The truth is, the only women who look like they “do it all”, are the ones who’ve stopped trying to.

They’ve learned to build lives that hold them back, through design, boundaries, systems, and support.

That’s the work I’ve done myself.
And it’s what changed everything.

I don’t wake up at 5 a.m. to prove anything.
I do it because those quiet hours are mine.

I have help, not because I can’t do it alone, but because I don’t need to.

Real success didn’t arrive when I worked harder. It arrived when I worked differently.

When I stopped trying to balance everything, and started designing for what actually mattered.

That design didn’t make me smaller...

It made me more effective.
More visible.
More me.

Since then, I’ve spoken on national stages, written a book, led global corporate programmes, and been invited into rooms I used to dream about.

Not because I did more, but because I finally built a career that supports me back.

Everything I teach, I live.
Because sustainable success can’t just be learned, it has to be lived.

The version of me who once believed she had to carry it all would never have imagined this life she has built.

And that’s exactly what I help women create inside the work we do together.

If you’d like to see what that looks like behind the scenes, comment or DM me STRATEGY and I’ll send you a short video.

Address

Global
Dublin

Telephone

+353877996505

Website

http://SineadBrady.org/

Alerts

Be the first to know and let us send you an email when SineadBrady posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to SineadBrady:

Shortcuts

Want your practice to be the top-listed Clinic in Dublin?