SineadBrady

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Career & Coaching Psychologist. &Sinead Brady is a coaching & development methodology focusing on how we work, progress and flourish in the workplace.

Sinéad Brady, a Career Psychologist, is a designer of organizational and career change. Standing alongside companies and individuals she uses best practices in psychology, to encourage progressive 21st-century workplace choices. She does so by distilling complex professional challenges into practical implemental strategies. Over the years she has pivoted from a permanent pensionable job to intrapreneurship, sidetrepreneurship and to solotrepreneurship. With a professional background in humanities, law, and psychology she has walked in the shoes of change. So, she intimately understands the exciting and scary challenges associated with it. A regular keynote speaker and media contributor, on this topic, her practical insightful approach earned her the title of Today FM’s Sunday Business Show ‘Career Guru’. Founder and CIO (Chief Inspiration Officer) at &Sinead Brady mum to 4, wife, daughter, sister, and friend she chooses to blend life and work. An early riser, a compulsive reader who adores red shoes, she exercises to stay fit and keep healthy. Not surprisingly her specialist subject area is the 21st-century workplace and the future of work.

&Sinead Brady has featured on

The RTE Toady Show
Ireland AM
Today FM's Sunday Business Show,
Newstalks George Hook, Sean Moncrieff and Bobby Kerr,
IMAGE Magazine,
The Sunday Business Post,
The Evening Herald,
Phoenix,
The Sunday World,
U-Magazine,
IMAGE.ie,
Herfamily.ie,
Eumom.ie,
FamilyfriendlyHQ.ie. Mummypages.ie

19/11/2025

Last year, a client showed me her performance review.

The words were glowing, but when we looked at how her work was described, everything was framed as ‘reliable,’ ‘consistent,’ ‘delivery focused.’

Not one line about strategy, influence or foresight, and this is what women don’t see coming.

In most organisations, performance and potential are not assessed the same way.

High performance is about output.
High potential is about visibility, influence and strategic impact.

And suppose your work is positioned as operational (even if you’re delivering at a strategic level), you get rewarded for what you do today, not considered for what you could lead tomorrow.

This is exactly what happens in succession planning.

They don’t ask… Who works the hardest?
They ask…Who looks ready for what’s next?

And unless your contributions are clearly linked to KPI’s, decision-making and strategic progress, you get quietly placed in the “high performing, not yet ready” category.

Not because you aren’t capable, but because you aren’t visible in the way the system recognises.

So what actually changes this?

You make your strategic contribution IMPOSSIBLE to miss.

Start documenting your momentous moments.

The moments where you moved the dial, shaped direction, influenced decisions or unblocked progress.

Not “delivered Q3 client report.”
But “produced a reporting model that reduced manual hours by 20% and freed the team to focus on growth initiatives.”

Not “led weekly project meeting.”
But “aligned three senior stakeholders on a stalled decision that unblocked the next phase.”

This is what shifts you from “reliable” to “ready.”

If you want help identifying what actually counts as a ‘momentous moment’ in your role, DM me “MOMENTS” and I’ll send you your Momentous Moments Diary...

12/11/2025

I hear from brilliant women whose careers aren’t linear…

They feel the need to apologise for maternity leave extended when childcare cost more than salary, years part-time managing impossible maths, roles left when flexibility was performance, pauses to protect mental health, sideways moves when ‘up’ required sacrificing too much.

Some of us chose these paths.
Many of didn’t, as were forced to responding to structural constraints: childcare costs, penalised flexibility, partner dynamics, elder care with no support, & a variety of unsustainable systems.

But here’s what you’ve been told:

You have ‘a gap.’
You need to ‘explain it.’
And somehow ‘You’re behind!!’

Here’s the truth:
It’s not a gap.
It wasn’t a break.
It was life happening alongside career, which is how it works for most humans without full-time support systems.

And whilst you were doing that, you developed capabilities most people never build:

➡️ Reading which cultures genuinely flex vs. perform
➡️ Operating highly effectively when the system gives impossible choices
➡️ Rebuilding when paths close
➡️ Advocating without organisational protection
➡️ Prioritising strategically whilst delegating under pressure
➡️ Negotiating impossible trade-offs
➡️ Continuing to build when the standard path wasn’t available.

This isn’t a gap.
These are senior leadership capabilities.

Your curvy career isn’t a liability.

It’s evidence you can operate effectively in complex, high-stakes situations with significant constraints.

That’s exactly what senior leadership requires.

So together, let’s start articulating Curvy Courageous Careers for what they are:

evidence that life and careers exist side by side...not in parallel universes.

What’s one capability you developed navigating your curvy career?👇

07/11/2025

The .ie awards last night were IMMENSE.

It was a night that celebrated women with an idea, bucket loads of courage & who are using business as a force for good.

I was so moved by the fact that each business was more than just a business it was a way of being & a call for different perspectives.

Each woman recognised was building something remarkable, not just profitable, but profoundly human. Businesses grounded in lived experience, inclusion, and courage.

These weren’t companies adding diversity and inclusion because it is the right thing to do.
They are living breathing daily acts of diversity and inclusion.
It’s not a strategy.
It’s their DNA.

Behind each story was a woman who has carried the cost of change, the sleepless nights, the deep conviction, the quiet persistence. They are scaling not only businesses, but belief, that work can, and should, serve the human condition.

Being part of the judging panel was an immense privilege. It was also impossible to switch off from. Every application carried weight, depth, vision, and a palpable sense of purpose. During the shortlisting I had sleepless nights…

Yes, these businesses are profitable.
But profit isn’t the point.
The real measure?
The change they create.

Standing in that room was a reminder:
the future of work isn’t just about systems or scale.
It’s about women who dare to lead with humanity.

To every nominee, finalist, and winner, thank you for reminding us what courageous leadership looks like.

You don’t just run your business.
You are your business.
And the world is better for it.
ie .troy .55 .mo

05/11/2025

We’ve been asking the wrong question.

It’s not ‘how do I fix my imposter syndrome?’

It’s

1. ‘Am I learning something hard, or

2. ‘Am I being gaslit by a system that wasn’t built for me?’

One requires patience.

The other requires an exit strategy.

Swipe to see the difference.

22/10/2025

In the next few weeks, whoever you report to, will decide how 2026 starts for you and most women will walk into that meeting completely unprepared.

Not because they aren’t ambitious.
Because they’re overwhelmed.

They’re wrapping up Q4 projects, smoothing over team issues, firefighting the same “quick turnarounds” that somehow always land on their desk.

And telling themselves they’ll think about their own performance review once everything else is handled.

Except by the time that happens, it’s too late.
The conversation has already been framed.

I’ve seen it hundreds of times... brilliant women walking into their review talking about what they did, while their peers talk about what changed because of them.

That’s the difference between being thanked… and being promoted.

Your review isn’t a recap, it’s a strategy meeting.
It’s not about listing responsibilities; it’s about showing your impact.

Here’s how to shift it 👇

✔️Replace “we” with “I.” You’re not stealing credit, you’re claiming your part in the success.

✔️Frame outcomes in results, not effort. “Delivered X” → “Improved Y by 30%.”

✔️Know your direction. What’s the next level of contribution you’re ready to make?

That’s how leaders communicate their value.

Not louder... clearer.

So this weekend, give yourself 30 minutes to prepare differently.

✅ Pull your data.
✅ Revisit your wins.
✅ Craft the story you want your review to tell.

Because your next promotion won’t come from another cycle of overperformance.

It’ll come from strategic visibility, and that starts with how you show up in this one.

Don’t “wing” the conversation that sets your 2026.

Save this. Send it to a friend. Rehearse the open. Walk in ready.

Courage isn’t loud - it’s clarity, spoken out loud.

16/10/2025

Stop holding yourself back...

Every woman I’ve ever worked with has had a moment like this, the quiet realisation that nothing changes until she does.

She’s tired of waiting for recognition.

Tired of carrying a workload that outgrew her title years ago.

Tired of telling herself she’ll figure it out once things calm down.

But things don’t calm down.
You just get clearer about what you’re no longer willing to carry.

That clarity - that’s what shifts everything.

Inside The Courageous Career Programme, we turn that clarity into a framework:

→ Boundaries that hold.
→ Strategies that make your work visible.
→ The kind of positioning that makes your name come up in rooms you’re not even in.

Women who joined this round have already started creating opportunities that didn’t exist three months ago because they stopped waiting for permission to lead differently.

There are 11 weeks left in the year.

You can wait for January and call it planning, or you can make this the moment everything changes.

DM me MOMENTUM or click the link in bio to join us today and walk into 2026 with authority, not exhaustion.

13/10/2025

If you’ve ever looked at someone and thought, “How does she do it all?”

This is your reminder - she doesn’t.

And neither do I.

I used to think balance was the goal.

That if I could just get the mix right... the work, the family, the ambition... I’d finally feel at ease.

But balance isn’t real.
Not in the way we’ve been told.

The truth is, the only women who look like they “do it all”, are the ones who’ve stopped trying to.

They’ve learned to build lives that hold them back, through design, boundaries, systems, and support.

That’s the work I’ve done myself.
And it’s what changed everything.

I don’t wake up at 5 a.m. to prove anything.
I do it because those quiet hours are mine.

I have help, not because I can’t do it alone, but because I don’t need to.

Real success didn’t arrive when I worked harder. It arrived when I worked differently.

When I stopped trying to balance everything, and started designing for what actually mattered.

That design didn’t make me smaller...

It made me more effective.
More visible.
More me.

Since then, I’ve spoken on national stages, written a book, led global corporate programmes, and been invited into rooms I used to dream about.

Not because I did more, but because I finally built a career that supports me back.

Everything I teach, I live.
Because sustainable success can’t just be learned, it has to be lived.

The version of me who once believed she had to carry it all would never have imagined this life she has built.

And that’s exactly what I help women create inside the work we do together.

If you’d like to see what that looks like behind the scenes, comment or DM me STRATEGY and I’ll send you a short video.

09/10/2025

She’d been passed over three years in a row and only received 60% of her bonus...

On paper, she was thriving - leading global projects, driving results, the person everyone could rely on when things got messy.

But in reality, she was running on fumes.

Her mornings started before the sun came up, checking her inbox before her kids woke, trying to get ahead of another day that never stopped demanding from her.

By the time she logged into her first meeting, her energy already belonged to everyone else.

And like so many brilliant women, she thought the problem was her.

So she doubled down.

Another leadership course.
Another visibility workshop.
Another late night proving her worth through performance.

Each programme promised transformation, and each one left her with the same reality: she was respected, but not recognised.

When she came to me, she was burnt out and barely holding it together.

I told her what no one else had... you don’t have a performance problem, you have a positioning problem.

We stopped trying to make her more efficient inside a broken system and started making her more visible beyond it.

It felt uncomfortable at first. Years of being the “safe pair of hands” had trained her to equate humility with invisibility.

But the evidence started to build.

Her ideas were being quoted back to her.

Senior leaders started asking for her input directly.

The question changed from “Can you handle this?” to “Can we elevate you?”

Six months later, she secured 100% of her bonus and accepted a global leadership role at a competitor organisation.

She told me, “I finally stopped carrying what wasn’t mine. I realised being indispensable isn’t the same as being irreplaceable.”

That’s the shift I see every week - women who’ve spent years perfecting performance finally learning to position themselves for progression.

Because leadership isn’t about how much you can handle.

It’s about how visibly you hold it.

Comment or DM me STRATEGY and I’ll send you a behind-the-scenes video on how my clients are creating the clarity, authority, and strategic visibility that make their names travel further than their calendars ever will.

07/10/2025

You keep waiting to feel safe to invest in your career… for the “right time”…

But that doesn’t exist.

You say when work slows down, when the next project ends or when it finally feels like the right time.

But when has that ever actually happened?

There’s always another crisis. Another quarter. Another “temporary” stretch that somehow becomes permanent.

And somewhere in the middle of all that, your ambition starts to ache.

Because deep down, you know this isn’t about not being ready.

It’s about being tired of being the one who’s always ready for everyone else.

I’ve seen it for years. Brilliant women who are already operating two levels above their title convincing themselves that now isn’t the time to focus on their own progression.

And yet, six months later, they’re still in the same place.

Still rewriting the deck at midnight and still carrying the load, quietly hoping someone will finally notice.

What’s really happening here is… waiting feels safer than moving.

Because moving forces you to bet on yourself in ways the system never taught you to.

When I invested in my first Master’s, I was pregnant, exhausted, and terrified.

But I knew if I waited until it felt easy, I’d still be standing in the same place a year later.

That decision didn’t just change my career.
It changed how I see what’s possible when women stop waiting for permission.

Because here’s what I know for sure…

There is no perfect moment.
There is no full-body yes.
There is no version of success that comes without risk.

You move first - with courage.
The confidence catches up later.

So maybe it’s time to ask yourself - is staying where you are really as safe as it feels?

Because what looks like “waiting” on the outside might just be fear dressed up.

And the next six months will pass anyway.

The only question is whether you’ll still be here… or finally be where you’re meant to be.

DM me “STRATEGY” if you’re ready to talk.

03/10/2025

Change only happens when you decide.

You’ve sat through the glossy leadership programmes.

The folders. The certificates. The endless PowerPoints on “executive presence.”

And yet here you are.

Still rewriting the board deck at midnight while someone else presents it in the morning.

Still carrying the scope of a Director, VP, or Partner - without the title, pay, or authority.

Still hearing “next cycle” for the third year in a row.

But most leadership training was never built for you.

It’s built for the organisation.

To make you a more efficient operator.
To tick boxes on “hours of leadership development.”

To polish your image, not position you as the successor.

That’s why you’re still circling. You’ve been praised for delivery while overlooked for progression.

But that’s not how I work.

Inside The Courageous Career Programme, I don’t hand you generic frameworks that collapse under pressure. I work with you for you:

✔️ Building momentum that positions you as successor, not backfill.

✔️ Creating visibility that makes your name travel into rooms you’re not even in.

✔️ Closing the sponsor gap so someone credible stakes their reputation on you.

✔️ Shifting you from respected operator → recognised leader.

And that’s why my clients don’t just leave with more binders.

They leave with results like:
📈 100% of her bonus secured within 6 months.

📈 A leadership role in a global competitor organisation.

📈 A crafted leadership identity, stronger boundaries, and more time with her family.

You are not broken. You do not need to be fixed.
What’s broken is the system that rewards you for carrying more while overlooking you for the seat you’ve already earned.

Once you see it, you can’t unsee it.

And then you have a choice: stay the safe pair of hands, or step into the leader they can’t afford to lose.

The Courageous Career Programme is here to give you the strategy, visibility moves, and authority to finally claim that seat.

DM me STRATEGY and I’ll send you the details.

02/10/2025

You don’t need another year of proving yourself in silence.

Your brilliance in ex*****on has already been absorbed as “business as usual” and your weekends are disappearing into last-minute fixes that were never yours to carry.

And every time “next cycle” comes and goes without your name on the list, it costs you more than time. It chips away at your authority, your energy, and your belief that things will ever change.

Most “leadership development” doesn’t fix this.

It polishes your image, teaches you to present a little differently, gives you frameworks for “executive presence.”

But when Monday morning rolls around, you’re still the safe pair of hands.

Still the one they trust to hold it all together.

Still not the one they name as successor.

That’s not because you’re not ready. It’s because the system was never built to recognise you.

Those glossy programmes are built for the organisation - to keep you delivering more, more quietly, with less recognition.

The Courageous Career Programme flips that.

This isn’t about making you a shinier operator. It’s about positioning you as the obvious choice for the role you’re already carrying.

Inside, we combine psychology-led frameworks, live strategy sessions, and applied tools to shift the way your name is spoken in the rooms you’re not even in.

You’ll move from...

→ Being indispensable but overlooked, to being seen as the leader they can’t afford to lose.

→ Watching others with half your track record get the promotion, to having sponsors stake their reputation on you.

→ Circling “next cycle” to negotiating scope, title, and package in line with the work you already deliver.

This isn’t more hours. This isn’t waiting for confidence.

This is strategy, positioning, and momentum that compound - so you finally claim the seat you’ve already earned.

You don’t need another year of carrying it all.
You need to be recognised as the leader you already are.

Doors to the October cohort are open until Wednesday, October 8th. We begin October 14th.

DM me “STRATEGY” and I’ll send you the details.

29/09/2025

They’ll say, “We can always rely on you.”

And you’ll smile… even though inside, it stings.

But you know as well as I do that reliability doesn’t get you promoted.

It just keeps you carrying everyone else’s weight.

👉 You’re the one mediating conflict between directors who won’t speak to each other.

👉 Covering gaps when senior managers burn out.

👉 Taking on headcount risk without the budget, title, or pay to match.

👉 Rewriting the board deck so Monday morning looks polished - while your boss gets the applause.

And every time, you think... They’ll see how ready I am.

But they don’t.

All they see is someone safe enough to keep holding it all together.

Here’s the cost of being “the reliable one”:

Your name gets listed under backfill - not successor.

Fallback feels safe to them. Successor feels risky.

That’s why the women who rise aren’t the ones bleeding into weekends.

They’re the ones whose names travel with their work into rooms they’re not in.

Promotions don’t land in your lap.
They go to the women who claim them.

If you’re ready to stop circling “next cycle” and start being positioned as the successor, this is your move.

⚡ Comment or DM ‘NEXT LEVEL’ and I’ll send you the masterclass invite.

We go live Tomorrow Sep 30th, and if you’re not in the room, you’ll still be waiting while others take the seat.

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Dublin

Telephone

+353877996505

Website

http://SineadBrady.org/

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