Atire

Atire From SafetyCare to Atire, we transformed our vision while maintaining our commitment to quality branded workwear and uniform solutions for businesses.

Atire is the brand name of D&B SafetyCare Ltd

20/02/2026

New brand. New energy. Same incredible team.

As we stepped into 2026 and officially launched our rebrand to Atire, we made sure the day reflected exactly who we are, ambitious, collaborative, and ready to challenge ourselves.

Alongside our strategy sessions, the team took part in The Traitors team building games, a high-energy game of tactics, trust, and twists that kept everyone on their toes.

Throughout the day, team members also got the chance to spin the wheel for spot prizes, adding an extra layer of excitement and keeping the momentum going from start to finish.

It was the perfect mix of strategy and fun, reinforcing our vision while strengthening the connections that drive us forward.

Visit our new website at https://eu1.hubs.ly/H0rV1Xl0

We’re exhibiting at Hospitality Expo 2026👔📍 RDS, DublinTomorrow & Wednesday – 10th and 11th FebruaryOur focus is branded...
09/02/2026

We’re exhibiting at Hospitality Expo 2026👔

📍 RDS, Dublin
Tomorrow & Wednesday – 10th and 11th February

Our focus is branded uniforms for the hospitality sector, helping businesses create a professional, consistent look that performs in demanding environments..

We’re also delighted to be joined on our stand by our supplier partner Brook Taverner Ltd bringing expert product knowledge and a wide range of sample uniforms to showcase quality, fit and fabric options.

If you’re attending, pop by and meet the Atire team: Dallas Gilmore, Callow Taylor, Aoife King and Mel Grimley, we’d love to say hello and chat through your uniform needs.

See you there 👋

Last week, our entire team came together to align on our strategy for 2026 alongside the exciting launch of Atire. It wa...
03/02/2026

Last week, our entire team came together to align on our strategy for 2026 alongside the exciting launch of Atire. It was a great opportunity to reflect, collaborate, and plan for the year ahead.

We also made time for some team building fun, taking part in The Traitors, a high-energy, strategy-based game that challenged our communication, problem-solving, and trust (or lack of it 👀).

It was a brilliant way to bring the team together and put our skills to the test.

Our new website https://eu1.hubs.ly/H0rqMgw0 is launching soon!

🎉 Congratulations to Pamela on celebrating 12 years at Safetycare.As our Senior Purchasing Officer, Pamela plays a vital...
26/01/2026

🎉 Congratulations to Pamela on celebrating 12 years at Safetycare.

As our Senior Purchasing Officer, Pamela plays a vital role in managing our supplier relationships and ensuring everything runs smoothly behind the scenes.

Thank you, Pamela, for your dedication, professionalism, and commitment over the past 12 years.

We’re looking forward to continuing the journey together and to many more milestones ahead✨

Welcome to the team, Charley HoustonWe’re delighted to welcome Charley to the team as our new Customer Success Executive...
16/01/2026

Welcome to the team, Charley Houston

We’re delighted to welcome Charley to the team as our new Customer Success Executive 🙌

Charley brings great energy and a strong customer-first mindset, and we’re excited to see the impact she will have in supporting our customers and helping them get the most from what we do.

✨ An exciting new chapter begins on 1st February 2026 ✨After recently sharing a sneak peek of what’s ahead, we’re deligh...
14/01/2026

✨ An exciting new chapter begins on 1st February 2026 ✨

After recently sharing a sneak peek of what’s ahead, we’re delighted to officially announce that SafetyCare is rebranding to Atire.

From 1st February 2026, we’ll be known as Atire.

This rebrand reflects how we’ve evolved and sharpens our focus on what we do best: delivering trusted, high-performance branded workwear and uniforms that support your teams and your growth.

What’s changing?
✔️ A refreshed brand and visual identity
✔️ A new website domain: https://eu1.hubs.ly/H0qXNBq0
✔️ Updated branding across communications and documents

What’s staying the same?
✔️ The same people, service and expertise
✔️ Existing portal login details
✔️ The same company behind the brand (legally D&B SafetyCare Ltd)

Everything that impacts your day-to-day trading remains exactly as it is.

This is just the beginning, and we’re excited to bring you along as Atire evolves.
👉 Stay tuned as we count down to launch day.

We’re delighted to welcome Melissa to the team at SafetyCare 👋Melissa joins us as Head of Customer Experience, bringing ...
22/12/2025

We’re delighted to welcome Melissa to the team at SafetyCare 👋

Melissa joins us as Head of Customer Experience, bringing with her a wealth of experience from across our industry. Melissa's deep understanding of customer needs, combined with a strong track record of driving meaningful improvements, will play a key role as we continue to focus on creating outstanding experiences for our customers.

Welcome to SafetyCare, we’re excited to have you on board and looking forward to what’s ahead!

🎅Christmas Jumper Day 🎄 Our team brought the festive spirit to the office this week as we celebrated Christmas Jumper Da...
10/12/2025

🎅Christmas Jumper Day 🎄

Our team brought the festive spirit to the office this week as we celebrated Christmas Jumper Day 2025!

Grateful for a team that knows how to work hard, support each other, and still make time for a little holiday cheer. ✨

🎉 Celebrating Carney’s one year anniversary as our Customer Success Executive at SafetyCare.Over the past year, Carney h...
03/12/2025

🎉 Celebrating Carney’s one year anniversary as our Customer Success Executive at SafetyCare.

Over the past year, Carney has made a remarkable impact, building strong relationships, fulfilling our customers’ needs, and consistently delivering the kind of support that strengthens trust and drives real results.

Carney's dedication and positive energy have become an essential part of our team and our customer experience.

Here’s to everything you’ve achieved so far, and to many more successful years ahead! 🚀👏

02/12/2025

Last week, our team came together in our Dublin office for a well-deserved end of year get together.

With delicious pizza from Mozza it was the perfect chance to reconnect, reflect on the year, and look ahead to everything we are excited to accomplish in 2026.🎉🍕

🎉 Congratulations to Laura on 2 Years at SafetyCare!As one of our Customer Success Executives, Laura plays a key role in...
12/11/2025

🎉 Congratulations to Laura on 2 Years at SafetyCare!

As one of our Customer Success Executives, Laura plays a key role in managing the day-to-day running of our customer portals. From portal setups and queries to orders, ensuring everything runs smoothly for our clients.

Thank you, Laura, for your hard work, commitment, and positivity over the past two years. 🌟

🎉 Congratulations to Robin! 🏃‍♂️🏅A huge well done to Robin from our Graphics Department who looks after all our signage,...
28/10/2025

🎉 Congratulations to Robin! 🏃‍♂️🏅

A huge well done to Robin from our Graphics Department who looks after all our signage, heatseals and finishes for completing the Dublin Marathon in an incredible time of 3:20:26! 🏃‍♂️💪

Months of training, dedication, and discipline paid off, what an amazing achievement!

Address

Pinnacle House, Newtown Cross, The Ward
Dublin
D11K27C

Opening Hours

Monday 7:30am - 4:30pm
Tuesday 7:30am - 4:30pm
Wednesday 7:30am - 4:30pm
Thursday 7:30am - 4:30pm
Friday 7am - 3:30pm

Telephone

+35318394257

Alerts

Be the first to know and let us send you an email when Atire posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram

DELIVERING WORKWEAR AND SAFETY SINCE 1994

We are a family-owned business with 25 years of experience providing workwear, PPE, safety wear and uniforms.

Our headquarters are in Dublin with branches in Belfast and Hull, UK. By working with us, you benefit from up-to-date, well-maintained machinery, and a team of over 20 experienced staff who have received cutting-edge training on the warehouse floor carrying out the physical completion of orders. Additionally, we have a strong, pre-vetted and tested supply chain, who can be relied upon to deliver in a timely fashion, whilst still meeting the exacting quality and environmental standards we require.

We sell Workwear, Safetywear and PPE – items such as Eye protection, Fall Arrest equipment, First Aid Supplies, Footwear, Gloves, Head Protection, Hearing Protection, Respiratory equipment, Spillage equipment along with Safety signs.