20/11/2025
There’s nothing wrong with DIY and it’s how most of us start. It’s scrappy, resourceful and gets you off the ground. But there’s a moment in every business where DIY stops being “good enough for now” and quietly starts costing you instead.
It costs you confidence when you’re embarrassed to send clients your website link. It costs you clarity when people can’t understand what you do or find what they are looking for in 10 seconds. It costs you clients when your online presence doesn’t reflect the level you’re actually operating at and they go somehwere else instead.
DIY is perfect in the beginning but once your business grows, your website needs to grow with it - in strategy, design, messaging and overall experience. Because the version of you who’s attracting higher-calibre clients, raising your prices and building a premium brand deserves more than something pieced together late at night on Canva.
If you’re starting to feel that misalignment, that sense that your business has evolved but your website hasn’t kept up, that’s your sign that you’ve outgrown the DIY phase. This is where I come in.
DM “CUSTOM” and I’ll walk you through the best next step based on where your business is right now.