03/11/2025
Every coach knows that moment when a client asks, ’Is this food good or bad?’
I’ve heard that question more times than I can count and it breaks my heart a little. 💔
When a client asks this, it’s never really about the food, what they really wanted is reassurance.
Because I’ve heard it for over 20 years… and I get where it comes from. Most people have spent years being told what food to cut out, what to fear, what’s “dirty” or “clean.”
👎And I’ve seen how that thinking wrecks people’s relationship with food way more than the food itself ever could.
Early in my personal training career, I thought the fix was just better education , macro breakdowns, food diaries, lists of “healthier swaps.”
But that only scratched the surface.
What actually changed things was shifting the conversation completely. Instead of saying this is good or that’s bad, I started asking….
“What does this food do for you?”
“How does it make you feel?”
“Could we make this meal more balanced, not more ‘perfect’?”
Once clients stopped judging every bite and started understanding why they eat, everything changed.
Here’s what helped most:
✅ Talking about how every food group plays a role (no villains, no halos).
✅ Teaching portion awareness without obsession.
✅ Naming how marketing shapes guilt “guilt-free”, “clean”, “detox”… all that bu****it.
✅ Helping them notice how they talk to themselves around food.
Because when clients start to unlearn all the noise from diets and Instagram nutrition “experts”,they finally find peace with food. And honestly? That’s when real results stick.
What’s the one food myth or belief you find yourself debunking on repeat with clients? 👇
