Sarah Fit-Pro Coach

05/09/2025

I know I’m not the only one drowning in these spammy DMs👇⁣
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“You’ve been selected to be an ambassador for our leggings.”⁣
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“I can take you to six figures in 90 days.”⁣
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“You’ve been chosen for a spot in Forbes magazine… just send us €500.”⁣
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The amount of bu****it is wild! 💩⁣
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And yeah, sometimes I want to reply and go off but honestly, it’s a waste of energy. Energy I’d rather put into actual clients, or just DM’ing the people who do want coaching.⁣ 💕
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I’ve had it all, the bots, the fake compliments, the “business coaches” who apparently know how to improve my content without knowing a thing about me.⁣
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And truthfully? I even feel a bit sorry for them. ⁣
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They’re clearly hustling hard to make an income and that must be soul-destroying. But I don’t engage.⁣
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What I’ve learned: don’t argue, don’t give them headspace. Just ignore, or block and delete, and move on.⁣
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👉 What about you, do you get these DMs? And how do you deal with them?

03/09/2025

People love to talk about “overnight success.”⁣ But the truth is, 𝘁𝗵𝗲𝗿𝗲’𝘀 𝗻𝗼 𝘀𝘂𝗰𝗵 𝘁𝗵𝗶𝗻𝗴.⁣ 🚫
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Before I signed my first high-paying clients, I spent years cleaning gyms, teaching back-to-back classes, renting community halls, driving my little Ford Fiesta to house calls, and even training people from my sitting room. 🤭⁣
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Decades later, I’m living in Italy working with clients all over the world through mentoring fitness professionals and still doing personal training here too. And I can see how every single step added up.⁣
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So if sales feel slow right now, or you’re wondering when your own “breakthrough” will come, please know this: every rep counts. 💪⁣
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Every action you take in your business, in your fitness training, is part of your success story.⁣
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And if you’d like some sales success support, I’m running a free three day September Sales Challenge starting Monday 13th. ⁣
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You’ll get free sales coaching and resources, templates, you can keep and use in your own time. ⁣
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👉 Join via the link in my bio, it’ll bring you into the Instagram channel where it’s all happening.

27/08/2025

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🚨 DOORS ARE OPEN: The Free 3-Day September Sales Challenge is here. ⁣
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If you know you’re a great fitness and nutrition coach but your sales just aren’t reflecting that… ⁣
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If selling feels fake, frustrating, or just plain exhausting ⁣
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If you’re tired of waiting for people to DM you instead of knowing how to start conversations confidently… ⁣
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This is for you. ⁣
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🌱 The 3-Day Spring Sales Sprint (September 8-11th) is all about: ⁣
✅ Learning how to sell in a way that feels genuine & natural⁣
✅ Starting DM conversations that lead to clients, without the ick ⁣
✅ Confidently pitching yourself without feeling pushy ⁣
✅ Creating a simple sales system that works ⁣
✅ Shifting the mindsst from sales feeling “sleazy, icky and fake” to feeling good⁣
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Everything happens inside a private Instagram channel where I will guide and support you throughout the challenge (as well as coach you on sales ) in the DMs live throughout the 3 days. ⁣
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I know everyones busy so there is no live zoom call element to this so theres no pressure to show up at a certain day or time. You’ll get all lessons + resources by email where you can log into your own learning portal to keep for life. ⁣
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⚡️ Sales doesn’t have to feel forced. Let’s make it simple (and even fun). ⁣
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🔗 Drop a 💪 emoji to join or DM me!

24/08/2025

The real reason your potential clients are 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗼𝗻 𝗯𝗲𝗮𝘂𝘁𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗿𝗲𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 through personal training 💅💄💆‍♀️ 👇

I know how frustrating it is when your ideal clients say they’d do anything to lose weight and get in shape,

but when it comes to actually investing in your services, they claim they don’t have the money.

It’s even more frustrating to see them commit time and money to things like fake nails, eyelashes, facials,

…or expensive makeup—solutions that give them a temporary “glow up” but no permanent change.

Especially when those same clients say they’d “𝙙𝙤 𝙖𝙣𝙮𝙩𝙝𝙞𝙣𝙜” to feel confident and healthy.

But here’s the thing—your clients aren’t spending on beauty products because they genuinely value them over personal training.

The real reason they’re not investing in you is because they don’t fully trust or believe that your services can deliver a lasting transformation.

They don’t realize that, as a personal trainer, you offer a long-term solution to body confidence that no beauty product can provide. 🤷‍♀️

It’s not that these products are your competition;
.it’s that you haven’t communicated in your messaging just how much you can help them feel confident in their own skin.

When your messaging connects the dots and shows the deeper transformation you provide, clients will understand that you can give them something a quick fix never will.

If you know you need help to refine your messaging and attract clients who see your value, join me for a Strategy Session, 90-mins 1-1 deep dive with 2 weeks of follow-up support. DM me “STRATEGY” to chat ⚡️

19/08/2025

Im so proud of my bro Leroy for writing this article about the history of mums healthstore Open Sesame💪

11/08/2025

Im starting a kettlebell club here in Bordighera now my Italian is a bit better, nervous but excited! 🇮🇹💪

11/08/2025

Week 2 at the Riviera Runners Club, 5k done in the blistering heat🥵great club

08/08/2025

This👇

From 61 years to 79 years….!
Just a friendly reminder that you’re never too old to kickstart a whole new chapter for yourself…

Just decide you’re worth the effort and then go after it!

We ALL can do it. 🚀

Love 💕
Joan

08/08/2025

Im thinking of launching a kettlebell program called
“Strong as Sh*t”
Yay or nay? 👇

04/08/2025

Is this you? 𝗧𝗵𝗮𝘁 𝘀𝗼𝘂𝗻𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗮𝗹𝗮𝗿𝗺!! 🤣

31/07/2025

If potential clients are signing up for generic gyms instead of you. This might be why. 👇⁣
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I get how frustrating it is when people happily pay for a gym membership they barely use… but hesitate when it comes to investing in your personal training that will actually get them results. ⁣
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This is exactly what keeps happening: ⁣
A potential client tells you they really want to get fit and make a change. ⁣
Instead of signing up with you, they join a generic gym, show up a few times, feel lost, and eventually stop going altogether. ⁣⁣

What if I told you that you could sign more committed clients, who actually WANT your help… without having to constantly compete with big gyms? ⁣
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When my client L changed her messaging, everything shifted. Instead of just posting workouts, she started creating content that clearly explained why working with her was different from just joining a gym. 🚀
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For example, she posted content like this: ⁣
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“𝗪𝗵𝘆 𝗮 𝗴𝘆𝗺 𝗺𝗲𝗺𝗯𝗲𝗿𝘀𝗵𝗶𝗽 𝘄𝗼𝗻’𝘁 𝗴𝗲𝘁 𝘆𝗼𝘂 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗶𝗳 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼”⁣
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“𝟱 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝗺𝘆 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗴𝗲𝘁𝘀 𝗯𝗲𝘁𝘁𝗲𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝘁𝗵𝗮𝗻 𝗮 𝗴𝗲𝗻𝗲𝗿𝗶𝗰 𝗴𝘆𝗺”⁣
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“𝗛𝗼𝘄 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝘀𝗮𝘄 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗮𝗳𝘁𝗲𝗿 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗳 𝗽𝗮𝘆𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗴𝘆𝗺 𝘀𝗵𝗲 𝗻𝗲𝘃𝗲𝗿 𝘂𝘀𝗲𝗱”⁣
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She made it crystal clear 🔮why working with her was the smarter choice—and clients started 𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗼 𝗵𝗲𝗿 ready to invest. ⁣
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That’s why your messaging matters. If your ideal clients don’t understand why 𝘆𝗼𝘂 are the missing piece in their journey, they’ll keep throwing money at gym memberships that don’t serve them. ⁣
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When you master your messaging, you’ll attract 𝗿𝗲𝗮𝗱𝘆-𝘁𝗼-𝗶𝗻𝘃𝗲𝘀𝘁 clients who see the value in coaching and are excited to work with you. ⁣💪
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If you’re tired of losing clients to generic gyms, I can help. ⁣
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Two ways to work with me:⁣
1️⃣ A 90-minute strategy session where we dive deep into your messaging. ⁣
2️⃣ My signature 8 week mentoring 1-1 program FBA where we refine your marketing and content so you attract commited clients. ⁣
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DM me “GYM” if you want to chat!

28/07/2025

The Power of Your Story & How It Connects You to Clients⁣ (more than your qualifications ever will) 👇

In my 20s, I found myself in an unhealthy relationship that led me to emotionally eat and gain weight. ⁣I would sit on the couch, numbing my feelings with food,

never believing that one day I would become a fitpro and later an elite kettlebell athlete. (At that time, sports were the last thing on my mind.⁣)
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After I left that relationship, I discovered my passion for fitnessand qualified as a personal training.

Over the next 20 years, I dedicated myself to helping others improve their health and well-being. ⁣
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But, I struggled to share my past, fearing that admitting I had once been overweight would undermine my credibility.

I realized that my experiences didn’t make me less of a coach; they made me more relatable.⁣
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I transformed my life through fitness,
and Ive helped numerous clients develop healthy relationships with food while achieving their weight loss goals. ⁣
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My empathy and understanding of emotional eating were key in building a successful career as a personal trainer,

…and now as a business mentor for personal trainers, I emphasize the importance of sharing your story.⁣
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𝗬𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆 𝗶𝘀 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘆𝗼𝘂 𝘂𝗻𝗶𝗾𝘂𝗲.

You may not have faced emotional eating or weight gain like I did, but you likely have challenges in your past that you’re hesitant to share. ⁣
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Those experiences can create genuine connections with your clients and help you stand out as a mentor.⁣
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Being open about your struggles fosters trust and encourages others to share their own challenges. 𝗜𝘁’𝘀 𝗻𝗼𝘁 𝗮𝗯𝗼𝘂𝘁 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗶𝗻𝗴 𝗮 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗶𝗺𝗮𝗴𝗲; 𝗶𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗯𝗲𝗶𝗻𝗴 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰. ⁣
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When you share your journey, you show your clients that it’s okay to be vulnerable & that they are not alone.⁣
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So, don’t hide your past. Embrace it. It might be the key to helping someone else find their way. ⁣
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Every struggle can become a stepping stone for connection and growth.

Your journey matters, & it can inspire your clients to take their own steps toward transformation.⁣ Agree? Drop a 💪