Alan Williams Coaching (2026)

06/01/2026

You didn’t build a career to feel tired, out of shape, and frustrated in your own body.

Long days turn into skipped training.
Stress turns into poor food choices.
Weeks fly by, and nothing changes.

The weight isn’t shifting like it used to, even when you’re “being good.”
Your energy’s down.
Your confidence has taken a hit.

And the most frustrating part?

You know how to work hard.
You just don’t have a fitness system that works around pressure, meetings, travel, and family life.

That’s exactly what I’m opening up in January.

I have 10 coaching spaces for business owners & career-driven people 35+ who want to lose 1–2 stone in the next 90 days Without extremes, burnout, or living in the gym.

Structured. Sustainable. Built for those with a busy life.

👉 DM me the word JANUARY to find out more.
Once the 10 spots are gone, that’s it. 💪

06/01/2026

Exactly 6 years ago I had my last drink.

It wasn’t from a “rock bottom” place and I didn’t even know it would be my last drink.

On nights out with the lads I’d been having the same thought for a while….”I don’t enjoy this anymore. I’m just doing it to fit in.”

I had been drinking less and less in the couple of years up to that. I was feeling myself getting fitter, stronger, more energetic. And I loved it.

My biggest fear of leaving down the beer was that I’d become a social pariah. But before I knew it a year had passed. Then two. Four. And now six.

My fitness, body and business have gone to different levels. And I much prefer this version of me.

Everyone has a different relationship with, and opinion of, alcohol. For me, it’s a tolerated poison. Giving it up has been a huge productivity hack.

I never made a conscious decision that I wasn’t going to ever drink again. People often ask me if I “don’t drink.” At this point I’m happy enough to put that label on it. I suppose you can never say never in this life but right now I’d be surprised if I ever have another drink in my lifetime.

On a personal level I don’t feel it adds anything of benefit to my life

Having said all that, I’m not against others drinking. Everyone has a right to make their own decisions. Most of my clients drink and it’s never an issue, we work around it.

Now when people say “why don’t you drink?…”

Internally I think “why would I drink?”

05/01/2026

I’m looking for 10 business owners/ career driven people who want to lose 1-2 stone in the next 90 days.

This is for you if you’ve spent 2025….

❌ Failing to find time for your fitnes goals around business/career & family life.

❌ You struggle to switch off from work even when you’re not in the building.

❌ Your food choices are grab-and-go meaning energy slumps happen, in addition to weight gain.

And you want to….

✅ Lose 1-2 stone in the next 90 days.

✅ Find a proven system that works around a busy life, and that can use forever.

✅ Double energy and mental clarity so you can increase profits in business, or achieve more in career.

Your life will always be busy, there’s no perfect time.

Let’s get straight in and get a headstart on everyone else this year. 💪

We’re opening up just 10 places.

DM the word “INFO” and I’ll get you all the details. 😀

05/01/2026

Hey, I’m Alan.

We have a lot of new followers lately so allow me to re-introduce myself. 😀

I went from being an introverted kid who was bullied to overcoming my own struggles and making a positive impact on others along the way.

Success in my career came at a cost—burnout. But through that challenge, I learned how to balance fitness, career, and personal life. Now, I’m driven to help other overachievers do the same.

If my story shows you anything, I hope it’s this: when you think big and take action, anything is possible.

02/01/2026

2025 has been the biggest year of my life.

Sarka and I welcomed our baby boy, Kai. It has been chaotic, exciting, challenging and amazing all in one! 😁

Work has been incredibly fulfilling. I’ve had such a great group of clients to work with this year, and we’ve transformed so many lives.

I also got my own office this year. Back when I started out in 2013 with a handful of clients and struggling to make ends meet….where we are now was the dream.

It’s also the year I started building my house. Ever since I left home at 21 I’ve wanted to move back and build my own house. Where I wanted to live long-term is the one thing I always had complete clarity on. But for years it looked like it might never happen.

The early years of business were really hard. I wasn’t earning enough to build a garden shed, never mind a house. At times I had a feeling of desperation, like it would never happen.

I made huge sacrifices to make my business a success. One of the things I sacrificed was a personal life. There was extreme loneliness at times. I threw everything into chasing my dreams.

2025 is the year it has all borne fruit. A great partner, new baby, house almost complete and a business that allows me to work with people I really like.

Somebody recently left an unpleasant comment about my “perfect” life. My life is not perfect. Not by a long shot. But it’s like anything….people only see the result, not the challenges and struggles that led there.

Anything worthwhile in life is hard. At times you’ll feel like giving up. But when you keep putting one foot in front of the other, you eventually reach your destination.

Thanks so much for all your support throughout 2025.

It has been the most “life-changing” year I’ve experienced yet but I’m feeling a lot of gratitude heading into 2026.

01/01/2026

Happy New Year to you and yours!

I hope 2026 is the best one yet. 😀

29/12/2025

2025 has been a great year in our coaching programme.

We’ve transformed north of 100 lives through Evolve.

We’ve had Live events with incredible guest speakers.

We’ve had mini meet-ups, workshops, masterminds, coffee & chats, walks.

We’ve had more Irish counties than ever before represented, and a few clients from the UK, US and Australia.

Personally, I’ve heard the words “you’ve changed my life” more than ever before….

Although I know it was them that actually changed their lives, I just facilitated, guided & supported.

2025 has been another insane year at Alan Williams Coaching.

And we’re only getting started. 2026 is going to be even bigger.

I’m taking on 10 new clients for January.

Want in?

DM me “JANUARY” for details. 👊

27/12/2025

This year I decided it was time to lean into one of my biggest insecurities.

Over the last few years I’ve been quite conscious of my age, in an industry that fixates on image.

I’ve been in rooms with amazing coaches from all around the world, most of whom are in their 20s or early 30s.

I worried that I was getting too old for the fitness industry and that it could be a career with a limited lifespan.

I actively tried to avoid giving away my age in my content.

And this year, in the lead up to my 40th birthday, it hit me….

That was an all a load of BS. Self-limiting beliefs.

I’ve been doing some soul searching this year on who my ideal client is. The person I love working with.

The people I love having conversations with in real life are business owners and career-driven individuals. I love their drive, and how they light up when they talk about what they do. They have passion and purpose in abundance. And since becoming a dad, I have an innate understanding of what their day-to-day life looks like.

In essence, these people are at the same stage of life as I am, or older than I am. In fact they are me, they just haven’t managed to master the fitness stuff.

And so it finally dawned on me….

Why am I hiding my age? Why am I not embracing it and attracting the people I actually want to work with? I have zero interest in working with 22 year olds whose biggest concern is getting shredded for Ibiza.

Sometimes we need to challenge our insecurities. And, often when we do, we take away the power of those insecurities.

What do you need to challenge heading into 2026? 😀

25/12/2025

Merry Christmas! 🎄🎅🏻

Hope you and your family have a great day. Enjoy every minute. 😀

21/12/2025

“5 years later….it still works.”

This is Monica. She was a client 5 YEARS AGO!!!

Monica originally reached out to me because she was unhappy in her body.

She wasn’t MASSIVELY overweight but she was heavier than she was comfortable with and it was getting her down.

We designed a training programme to optimise results, and gave her loads of support, but the biggest factor of all….

✅ Educating her around nutrition.

Once we implemented those changes, results came flying in.

And….IBS symptoms that she had struggled with for years reduced dramatically.

The ultimate goal for me, as a coach, is that it’s the last time you’re starting over.

That’s why I was buzzing to hear Monica say that she still uses everything we gave her to this day. 5 years on.

Not only has she stayed in great shape, but she has also took her training to new heights. When she started with us we led her through a Couch to 5k. Recently she completed her first marathon. 😮

Absolute legend. 👏👏👏

➡️ If you’re going into January and you’re fed up of BS quick-fix solutions…maybe you want the lasting results that Monica got…DM me the word “JANUARY” and let’s see if we can help you. 😀

16/12/2025

Free Christmas gift! 🎁

If you hate how you feel every January, this is for you.

Last night I ran a masterclass for our Evolve clients called The Ultimate Christmas Guide.

It’s essentially a blueprint to ensure they…

✅ Have an amazing Christmas without restriction.

✅ Have the tools and strategies so they won’t undo their outstanding results, or gain weight over Christmas.

✅ Will be excited to get stuck in again in January without the usual lethargy, low energy and feeling stuck in a rut.

Some of the feedback from clients who were on the call last night….

“This was brilliant. I feel very confident about handling Christmas now.”

“That was invaluable. The Win The Morning piece was the golden nugget for me.”

And, here’s my gift to you….

If you’d like the 50 minute recording of the masterclass, absolutely free, comment “CHRISTMAS” below, and it’s all yours. 😀

Alan Williams Coaching

06/01/2026

06/01/2026

05/01/2026

05/01/2026

02/01/2026

01/01/2026

29/12/2025

27/12/2025

25/12/2025

21/12/2025

16/12/2025

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